What Does Smartly Do?

Total employees906
HeadquartersHelsinki
Founded2013

Smartly.io is a leading advertising automation platform that empowers brands to create, automate, and optimize their advertising campaigns across social media platforms like Facebook, Instagram, Pinterest, TikTok, and Snapchat. Their platform is designed to streamline workflows, improve campaign performance, and drive better results for advertisers. They offer a comprehensive suite of tools for creative production, campaign management, reporting, and analytics.

Where Is Smartly's Headquarters?

Smartly officeSmartly officeSmartly officeSmartly office
*Images sourced via web search. Rights belong to original owners

HQ Function

Global headquarters overseeing the company's operations, product development, and strategic direction.

Notable Features:

The Helsinki office is likely a modern workspace designed to foster collaboration and innovation, reflecting the company's tech-forward approach.

Work Culture:

Expect a collaborative and innovative work environment, common in Finnish tech companies. Emphasis on work-life balance is also likely, reflecting Finnish cultural values.

HQ Significance:

The Helsinki HQ is significant as the birthplace of Smartly.io and the core of its engineering and product development efforts.

Values Reflected in HQ: Innovation, collaboration, and a data-driven approach are likely reflected in the design and atmosphere of the headquarters.

Location:

Smartly.io supports global functions including sales, marketing, customer success, engineering, product development, and partnerships across North America, Europe, and Asia-Pacific. They operate with a focus on enabling advertisers to scale their campaigns effectively across multiple regions and languages.

Street Address:

Erottajankatu 5

City:

Helsinki

State/Province:

Uusimaa

Country:

Finland

Where Else Does Smartly Operate Around the World?

New York, NY, USA

Address: Undisclosed

Serves as a hub for engaging with major advertising clients and partners in the US and Canada.

London, England, UK

Address: Undisclosed

Facilitates sales, support, and account management for European advertisers.

Singapore, Singapore

Address: Undisclosed

Facilitates sales, support, and account management for advertisers in the APAC region.

Buying Intent Signals for Smartly

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Smartly? Meet the Executive Team

As of April 2025, Smartly' leadership includes:

Kristo Ovaska - Co-Founder and CEO

Who's Investing in Smartly?

Smartly has been backed by several prominent investors over the years, including:

Providence Equity Partners

What Leadership Changes Has Smartly Seen Recently?

Hire0
Exits0

Information on executive hires and exits for Smartly.io over the last 12 months is not available through public sources. Further research is needed.

What Technology (Tech Stack) Is Used bySmartly?

Discover the tools Smartly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Smartly Email Formats and Examples

Smartly.io's email format typically follows a predictable pattern using first name initials and last name.

[first_initial][last]@smartly.io

Format

jdoe@smartly.io

Example

80%

Success rate

What's the Latest News About Smartly?

MarTechOctober 3, 2023

Smartly.io Launches Omnichannel Advertising Platform to Drive Unified Performance for Brands

Smartly.io has announced the launch of its Omnichannel Advertising Platform, allowing brands to manage and optimize advertising campaigns across various channels in a unified manner....more

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