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Smartlook is a leading qualitative analytics solution that empowers businesses to deeply understand user behavior on their websites and mobile applications. It offers a suite of powerful tools, including always-on session replays, heatmaps (click, move, scroll), event tracking, and funnel analysis. These features enable product managers, marketers, UX designers, and developers to see exactly how users interact with their digital products, identify pain points, debug issues, and optimize user experience for better conversion rates and customer satisfaction. Smartlook aims to bridge the gap between quantitative data and qualitative insights, providing a clear view of the 'why' behind user actions. In February 2023, Smartlook was acquired by Cisco to enhance its AppDynamics platform and full-stack observability capabilities.
Serves as the primary hub for the Smartlook team, focusing on product development, engineering, and operations, now as part of Cisco.
Modern office space located in Brno, a significant technology and innovation hub in Central Europe, designed to foster collaboration.
Historically a dynamic, innovative, and agile tech company culture. Post-acquisition by Cisco, it integrates into Cisco's broader collaborative and technology-driven environment, while likely retaining a focus on data-driven insights and customer understanding.
The Brno office remains a key center for the Smartlook product's development and expertise, benefiting from the local tech talent pool and its strategic European location.
Smartlook, as a product, serves a global customer base, with users and businesses utilizing its analytics platform across numerous countries. While its core team is primarily based in Brno, Czech Republic, its services are accessible worldwide. Following its acquisition by Cisco, Smartlook's global reach and support capabilities are significantly enhanced through Cisco's extensive international network and infrastructure. Functions like customer support, sales, and marketing are geared towards an international audience, leveraging digital channels and Cisco's global teams.
Šumavská 524/31, Veveří
Brno
Jihomoravský kraj
Czech Republic
No additional office locations available.
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As of April 2025, Smartlook' leadership includes:
Smartlook has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or exits specific to Smartlook as an independent entity in the last 12 months (May 2023 - May 2024). The company was acquired by Cisco in February 2023, at which point its leadership team transitioned to roles within Cisco. These transitions occurred prior to this 12-month period.
Discover the tools Smartlook uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Historically, Smartlook likely used common corporate email formats such as [first].[last]@smartlook.com or [first_initial][last]@smartlook.com. Post-acquisition by Cisco, communication may involve Cisco email addresses, but legacy Smartlook formats might still be recognized or redirected.
[first].[last]@smartlook.com
Format
jane.doe@smartlook.com
Example
75%
Success rate
Cisco Blogs • November 7, 2023
This blog post details how the integration of Smartlook's qualitative analytics with AppDynamics' performance monitoring provides enhanced visibility into digital user experiences, helping businesses optimize applications and troubleshoot issues more effectively following Smartlook's acquisition by Cisco....more
Cisco Newsroom • February 22, 2023
Cisco announced its intent to acquire Smartlook, s.r.o., a privately held company based in Brno, Czech Republic. Smartlook provides a Digital Experience and Product Analytics solution. The acquisition aims to enhance Cisco's Full-Stack Observability capabilities, particularly within AppDynamics by adding qualitative analytics....more
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