What Does Smartlook Do?

Total employees76
HeadquartersBrno
Founded2016

Smartlook is a leading qualitative analytics solution that empowers businesses to deeply understand user behavior on their websites and mobile applications. It offers a suite of powerful tools, including always-on session replays, heatmaps (click, move, scroll), event tracking, and funnel analysis. These features enable product managers, marketers, UX designers, and developers to see exactly how users interact with their digital products, identify pain points, debug issues, and optimize user experience for better conversion rates and customer satisfaction. Smartlook aims to bridge the gap between quantitative data and qualitative insights, providing a clear view of the 'why' behind user actions. In February 2023, Smartlook was acquired by Cisco to enhance its AppDynamics platform and full-stack observability capabilities.

Where Is Smartlook's Headquarters?

Smartlook officeSmartlook officeSmartlook officeSmartlook office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary hub for the Smartlook team, focusing on product development, engineering, and operations, now as part of Cisco.

Notable Features:

Modern office space located in Brno, a significant technology and innovation hub in Central Europe, designed to foster collaboration.

Work Culture:

Historically a dynamic, innovative, and agile tech company culture. Post-acquisition by Cisco, it integrates into Cisco's broader collaborative and technology-driven environment, while likely retaining a focus on data-driven insights and customer understanding.

HQ Significance:

The Brno office remains a key center for the Smartlook product's development and expertise, benefiting from the local tech talent pool and its strategic European location.

Values Reflected in HQ: Innovation, customer-centricity, data-driven decision-making, and technological advancement, now aligned with Cisco's global mission.

Location:

Smartlook, as a product, serves a global customer base, with users and businesses utilizing its analytics platform across numerous countries. While its core team is primarily based in Brno, Czech Republic, its services are accessible worldwide. Following its acquisition by Cisco, Smartlook's global reach and support capabilities are significantly enhanced through Cisco's extensive international network and infrastructure. Functions like customer support, sales, and marketing are geared towards an international audience, leveraging digital channels and Cisco's global teams.

Street Address:

Šumavská 524/31, Veveří

City:

Brno

State/Province:

Jihomoravský kraj

Country:

Czech Republic

Where Else Does Smartlook Operate Around the World?

No additional office locations available.

Buying Intent Signals for Smartlook

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Smartlook? Meet the Executive Team

As of April 2025, Smartlook' leadership includes:

Petr Janošík - Director, Product Management at Cisco (Former Co-founder & CEO of Smartlook)
Pavel Šimeček - Director of Engineering at Cisco (Former Co-founder & CTO of Smartlook)

Who's Investing in Smartlook?

Smartlook has been backed by several prominent investors over the years, including:

Credo Ventures
Y Soft Ventures
Rockaway Capital
Seedcamp

What Leadership Changes Has Smartlook Seen Recently?

Hire0
Exits0

No major publicly announced executive hires or exits specific to Smartlook as an independent entity in the last 12 months (May 2023 - May 2024). The company was acquired by Cisco in February 2023, at which point its leadership team transitioned to roles within Cisco. These transitions occurred prior to this 12-month period.

What Technology (Tech Stack) Is Used bySmartlook?

Discover the tools Smartlook uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Smartlook Email Formats and Examples

Historically, Smartlook likely used common corporate email formats such as [first].[last]@smartlook.com or [first_initial][last]@smartlook.com. Post-acquisition by Cisco, communication may involve Cisco email addresses, but legacy Smartlook formats might still be recognized or redirected.

[first].[last]@smartlook.com

Format

jane.doe@smartlook.com

Example

75%

Success rate

What's the Latest News About Smartlook?

Cisco BlogsNovember 7, 2023

AppDynamics and Smartlook: Powering exceptional digital experiences

This blog post details how the integration of Smartlook's qualitative analytics with AppDynamics' performance monitoring provides enhanced visibility into digital user experiences, helping businesses optimize applications and troubleshoot issues more effectively following Smartlook's acquisition by Cisco....more

Cisco NewsroomFebruary 22, 2023

Cisco Announces Intent to Acquire Smartlook, s.r.o.

Cisco announced its intent to acquire Smartlook, s.r.o., a privately held company based in Brno, Czech Republic. Smartlook provides a Digital Experience and Product Analytics solution. The acquisition aims to enhance Cisco's Full-Stack Observability capabilities, particularly within AppDynamics by adding qualitative analytics....more

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