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SmartLink City
What Does SmartLink City Do?
SmartLink City is a comprehensive smart city platform developed by Moro Hub, a subsidiary of Digital DEWA (Dubai Electricity and Water Authority). It aims to accelerate Dubai's transformation into a leading global smart city by integrating advanced technologies like the Internet of Things (IoT), Artificial Intelligence (AI), Big Data analytics, and cloud computing. The platform provides a unified interface for various smart services, including utilities, transportation, public safety, healthcare, and urban management, thereby enhancing operational efficiency, improving citizens' quality of life, and fostering sustainable development in line with Dubai's strategic visions.
Where Is SmartLink City's Headquarters?
HQ Function
Serves as the operational and innovation hub for SmartLink City, leveraging Moro Hub's advanced infrastructure for data processing, service delivery, and development of smart city solutions.
Notable Features:
Features Moro Hub's Green Data Centre, recognized as the world's largest solar-powered Uptime Tier III-Certified data center, showcasing a commitment to sustainability and cutting-edge technology.
Work Culture:
Moro Hub fosters a dynamic and innovative work environment focused on technological advancement, sustainability, and collaborative problem-solving to realize Dubai's ambitious smart city objectives.
HQ Significance:
The headquarters and its associated data centers are crucial for powering SmartLink City, underpinning Dubai's digital infrastructure, ensuring data sovereignty, and supporting its vision for a sustainable and technologically advanced future.
Values Reflected in HQ: The headquarters reflects values of innovation, sustainability, technological leadership, security, and a strong commitment to national development and Dubai's future vision.
Location:
While SmartLink City's primary deployment and focus are on transforming Dubai, the platform and expertise developed by Moro Hub serve as a benchmark for smart city initiatives globally. Moro Hub supports a wide range of digital transformation services for government and enterprise clients predominantly within the UAE. They collaborate with leading international technology partners, integrating global best practices and innovations. The success and model of SmartLink City contribute to the global discourse on urban digitization and sustainability.
Street Address:
Moro Hub Green Data Centre, Mohammed bin Rashid Al Maktoum Solar Park
City:
Dubai
State/Province:
Dubai
Country:
United Arab Emirates
Where Else Does SmartLink City Operate Around the World?
Dubai, Dubai, UAE
Address: Moro Hub Data Centre, Dubai Airport Freezone (DAFZA), Dubai, UAE
Strengthens Moro Hub's digital infrastructure footprint within Dubai, catering to diverse enterprise and governmental digital transformation needs in the UAE and the broader region.
Dubai, Dubai, UAE
Address: Moro Hub Data Centre, DWTC District, Dubai, UAE
Facilitates digital enablement for businesses and entities located in the Dubai World Trade Centre area, providing low-latency access to Moro Hub's services.
Buying Intent Signals for SmartLink City
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading SmartLink City? Meet the Executive Team
As of April 2025, SmartLink City' leadership includes:
Who's Investing in SmartLink City?
SmartLink City has been backed by several prominent investors over the years, including:
What Leadership Changes Has SmartLink City Seen Recently?
Moro Hub maintains a stable and experienced leadership team focused on driving innovation for SmartLink City and other digital initiatives. Significant executive changes are typically announced through official channels. As of early 2024, no major high-profile executive hires or departures have been widely publicized in the last 12 months, suggesting continuity in leadership.
What Technology (Tech Stack) Is Used bySmartLink City?
Discover the tools SmartLink City uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SmartLink City Email Formats and Examples
Email addresses at Moro Hub, the company behind SmartLink City, generally adhere to common corporate patterns. These formats facilitate professional communication and are predictable based on employee names.
[first].[last]@morohub.com
Format
firstname.lastname@morohub.com
Example
85%
Success rate
What's the Latest News About SmartLink City?
TahawulTech.com • March 5, 2024
LEAP 24: Moro Hub, SAP Showcase Services to Accelerate Saudi Arabia’s Digital Transformation Journey
Moro Hub, a subsidiary of Digital DEWA, collaborated with SAP at LEAP 2024 in Riyadh to showcase their integrated service offerings aimed at accelerating digital transformation for public and private enterprises in Saudi Arabia, leveraging technologies like those powering SmartLink City....more
Zawya • February 21, 2024
Moro Hub and Huawei strengthen UAE's smart city and smart government initiatives
Moro Hub partnered with Huawei to enhance smart city and smart government initiatives in the UAE. This collaboration aims to leverage Huawei’s advanced technologies and Moro Hub’s robust digital infrastructure to deliver innovative solutions....more
Trade Arabia • October 17, 2023
Moro Hub, Dell Technologies to offer generative AI solutions
Moro Hub and Dell Technologies announced at GITEX Global 2023 an extension of their collaboration to offer Generative AI solutions, aiming to empower businesses in the UAE with advanced AI capabilities built on a secure platform....more
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