What Does SmartFlyer Do?

Total employees437
HeadquartersNew York
Founded1990

SmartFlyer is a globally recognized, full-service luxury travel agency. Founded in 1990 by Michael Holtz, the company has built a reputation for designing highly customized and experiential travel itineraries for a discerning clientele. With a network of expert travel advisors across the globe, SmartFlyer leverages its strong industry relationships to offer exclusive access, premium amenities, and unparalleled service. They specialize in everything from intricate multi-destination journeys to VIP event access and private aviation, focusing on creating unique and memorable travel moments.

Where Is SmartFlyer's Headquarters?

SmartFlyer officeSmartFlyer officeSmartFlyer officeSmartFlyer office
*Images sourced via web search. Rights belong to original owners

HQ Function

The New York City headquarters serves as the central operational hub, managing global strategy, partnerships with luxury suppliers, marketing initiatives, technology development, and providing core support for its extensive network of travel advisors.

Notable Features:

Situated on the prestigious Fifth Avenue, the headquarters boasts a prime location. The office environment is designed to be collaborative and inspiring, reflecting the dynamic nature of the travel industry and SmartFlyer's innovative approach.

Work Culture:

SmartFlyer fosters a passionate, fast-paced, and client-centric work culture. There's a strong emphasis on travel expertise, continuous learning, collaboration among advisors, and leveraging technology to enhance service delivery. The culture is driven by a shared love for travel and a commitment to excellence.

HQ Significance:

The NYC headquarters is pivotal for SmartFlyer, anchoring its brand in a key global city. It facilitates direct engagement with top-tier travel partners, airlines, and hotel groups, and serves as the nerve center for its global operations and advisor network.

Values Reflected in HQ: The headquarters' prime location and professional environment reflect SmartFlyer's core values of excellence, global connectivity, innovation, and a commitment to providing premium, personalized service in the luxury travel market.

Location:

SmartFlyer maintains a significant global presence through its headquarters in New York City, a dedicated office in Sydney, Australia, and an extensive network of over 400 affiliated luxury travel advisors operating across the United States, Canada, Europe, Asia, and other key international markets. This distributed model ensures localized expertise and personalized client service worldwide, supported by centralized operations and global supplier relationships.

Street Address:

587 Fifth Avenue, Suite 901

City:

New York

State/Province:

NY

Country:

USA

Where Else Does SmartFlyer Operate Around the World?

Sydney, NSW/Australia

Address: Level 1, 17-19 Alberta Street, Sydney NSW 2000

To provide dedicated, localized service and expertise to clients in Australia and the wider APAC region, expanding SmartFlyer's global reach and tailoring experiences to regional preferences.

Buying Intent Signals for SmartFlyer

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SmartFlyer? Meet the Executive Team

As of April 2025, SmartFlyer' leadership includes:

Michael Holtz - Founder & CEO
Erina Pindar - Chief Operating Officer & Managing Partner
Kara Bebell - Managing Director, Leisure Sales + Operations

Who's Investing in SmartFlyer?

SmartFlyer has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has SmartFlyer Seen Recently?

Hire0
Exits0

No major publicly announced executive hires or exits have been identified for SmartFlyer in the last 12 months. The core leadership team appears to be stable.

What Technology (Tech Stack) Is Used bySmartFlyer?

Discover the tools SmartFlyer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SmartFlyer Email Formats and Examples

SmartFlyer primarily utilizes an email format consisting of the employee's first name followed by '@smartflyer.com'. While other formats may exist within the organization, this is the most commonly observed pattern for external communications.

first@smartflyer.com

Format

michael@smartflyer.com

Example

85%

Success rate

What's the Latest News About SmartFlyer?

ForbesJanuary 5, 2024

Top Travel Trends For 2024 According To SmartFlyer CEO Michael Holtz

Michael Holtz, CEO of SmartFlyer, shares his expert insights on the leading travel trends anticipated for 2024, focusing on evolving preferences in the luxury travel sector, popular destinations, and unique experiences sought by modern travelers....more

Travel WeeklyNovember 15, 2023

Smartflyer's Erina Pindar: Three trends that are defining luxury travel

Erina Pindar, COO and managing partner of SmartFlyer, discusses key trends shaping the luxury travel landscape, including multigenerational trips, wellness-focused travel, and the demand for authentic, off-the-beaten-path experiences....more

TravelPulseMay 22, 2023

SmartFlyer’s Erina Pindar On The Importance Of Mentorship In Travel

Erina Pindar, COO & Managing Partner of SmartFlyer, highlights the critical role of mentorship in nurturing talent and fostering leadership within the travel industry, sharing insights from SmartFlyer's own initiatives....more

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