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SmartFlyer is a globally recognized, full-service luxury travel agency. Founded in 1990 by Michael Holtz, the company has built a reputation for designing highly customized and experiential travel itineraries for a discerning clientele. With a network of expert travel advisors across the globe, SmartFlyer leverages its strong industry relationships to offer exclusive access, premium amenities, and unparalleled service. They specialize in everything from intricate multi-destination journeys to VIP event access and private aviation, focusing on creating unique and memorable travel moments.
The New York City headquarters serves as the central operational hub, managing global strategy, partnerships with luxury suppliers, marketing initiatives, technology development, and providing core support for its extensive network of travel advisors.
Situated on the prestigious Fifth Avenue, the headquarters boasts a prime location. The office environment is designed to be collaborative and inspiring, reflecting the dynamic nature of the travel industry and SmartFlyer's innovative approach.
SmartFlyer fosters a passionate, fast-paced, and client-centric work culture. There's a strong emphasis on travel expertise, continuous learning, collaboration among advisors, and leveraging technology to enhance service delivery. The culture is driven by a shared love for travel and a commitment to excellence.
The NYC headquarters is pivotal for SmartFlyer, anchoring its brand in a key global city. It facilitates direct engagement with top-tier travel partners, airlines, and hotel groups, and serves as the nerve center for its global operations and advisor network.
SmartFlyer maintains a significant global presence through its headquarters in New York City, a dedicated office in Sydney, Australia, and an extensive network of over 400 affiliated luxury travel advisors operating across the United States, Canada, Europe, Asia, and other key international markets. This distributed model ensures localized expertise and personalized client service worldwide, supported by centralized operations and global supplier relationships.
587 Fifth Avenue, Suite 901
New York
NY
USA
Address: Level 1, 17-19 Alberta Street, Sydney NSW 2000
To provide dedicated, localized service and expertise to clients in Australia and the wider APAC region, expanding SmartFlyer's global reach and tailoring experiences to regional preferences.
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As of April 2025, SmartFlyer' leadership includes:
SmartFlyer has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or exits have been identified for SmartFlyer in the last 12 months. The core leadership team appears to be stable.
Discover the tools SmartFlyer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SmartFlyer primarily utilizes an email format consisting of the employee's first name followed by '@smartflyer.com'. While other formats may exist within the organization, this is the most commonly observed pattern for external communications.
first@smartflyer.com
Format
michael@smartflyer.com
Example
85%
Success rate
Forbes • January 5, 2024
Michael Holtz, CEO of SmartFlyer, shares his expert insights on the leading travel trends anticipated for 2024, focusing on evolving preferences in the luxury travel sector, popular destinations, and unique experiences sought by modern travelers....more
Travel Weekly • November 15, 2023
Erina Pindar, COO and managing partner of SmartFlyer, discusses key trends shaping the luxury travel landscape, including multigenerational trips, wellness-focused travel, and the demand for authentic, off-the-beaten-path experiences....more
TravelPulse • May 22, 2023
Erina Pindar, COO & Managing Partner of SmartFlyer, highlights the critical role of mentorship in nurturing talent and fostering leadership within the travel industry, sharing insights from SmartFlyer's own initiatives....more
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