What Does SmarterTravel Do?

Total employees37
HeadquartersNeedham
Founded

Smarter Travel Media LLC is a digital travel media company that operates a portfolio of websites and services aimed at providing travelers with expert advice, travel tips, destination guides, and deals on flights, hotels, and vacation packages. Acquired by TripAdvisor, it leverages a vast network to empower consumers to make informed travel decisions and find the best value for their trips. Its brands have included SmarterTravel.com, Airfarewatchdog, BookingBuddy, FamilyVacationCritic, and more, focusing on curated content and comparison shopping tools.

Where Is SmarterTravel's Headquarters?

SmarterTravel officeSmarterTravel officeSmarterTravel officeSmarterTravel office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for content creation, digital strategy, engineering, marketing, and business operations for its portfolio of travel media brands, integrated within the larger TripAdvisor ecosystem.

Notable Features:

The TripAdvisor campus is a modern facility featuring open-plan workspaces, collaborative areas, cafes, a fitness center, and outdoor spaces, designed to promote innovation and employee well-being.

Work Culture:

The work culture, influenced by TripAdvisor, is generally fast-paced, data-driven, and collaborative, with a strong emphasis on technology and user experience in the travel sector. Employees often benefit from a dynamic environment focused on the evolving travel industry.

HQ Significance:

Its location within the TripAdvisor HQ allows for seamless integration, resource sharing, and strategic alignment with the parent company's broader goals in the travel technology and media landscape.

Values Reflected in HQ: The headquarters reflects values of innovation, collaboration, global connectivity, and a commitment to providing comprehensive travel solutions.

Location:

Smarter Travel Media LLC's content and services reach a global audience through its various websites and digital platforms. While core operations are centralized, its global reach is significantly amplified and supported by the extensive international infrastructure and market presence of its parent company, TripAdvisor. This includes localized content for various regions, international marketing campaigns, and support for a diverse user base worldwide.

Street Address:

400 1st Avenue

City:

Needham

State/Province:

Massachusetts

Country:

USA

Where Else Does SmarterTravel Operate Around the World?

London, United Kingdom

Address: Primarily leverages TripAdvisor's office at 7 Soho Square, London, W1D 3QB, UK

To cater to the European travel audience, adapt global strategies for regional relevance, and collaborate with European travel industry partners.

Buying Intent Signals for SmarterTravel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SmarterTravel? Meet the Executive Team

As of April 2025, SmarterTravel' leadership includes:

Matt Goldberg - President and CEO (TripAdvisor - Parent Company)
Kristen Dalton - Chief Operating Officer (TripAdvisor - Parent Company, overseeing media businesses)
Jean-Charles Lacoste - SVP Engineering, SmarterTravel (Based on past publicly available data, current role may vary within TripAdvisor)

Who's Investing in SmarterTravel?

SmarterTravel has been backed by several prominent investors over the years, including:

TripAdvisor (Acquirer/Parent Company)

What Leadership Changes Has SmarterTravel Seen Recently?

Hire0
Exits0

Specific executive movements for Smarter Travel Media LLC are generally part of broader TripAdvisor leadership team announcements. No distinct major public announcements specifically for Smarter Travel Media LLC standalone leadership changes were identified in the last 12 months. Key leadership roles impacting Smarter Travel Media would be within TripAdvisor's media and consumer divisions.

What Technology (Tech Stack) Is Used bySmarterTravel?

Discover the tools SmarterTravel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SmarterTravel Email Formats and Examples

As part of TripAdvisor, Smarter Travel Media LLC employees likely use email addresses associated with either @smartertravel.com or @tripadvisor.com domains. Common corporate email patterns are often used.

[first_initial][last]@smartertravel.com or [first_initial][last]@tripadvisor.com

Format

jdoe@smartertravel.com

Example

80%

Success rate

What's the Latest News About SmarterTravel?

TripAdvisor NewsroomFebruary 7, 2023

Smarter Travel Media LLC (as part of TripAdvisor) benefits from new AI-powered Itinerary Generator

TripAdvisor launched an AI-powered travel itinerary generator, enhancing its trip planning capabilities. This technology likely benefits Smarter Travel Media brands by providing users with more sophisticated tools for planning their journeys, leveraging TripAdvisor's extensive data and content....more

PhocusWireMay 10, 2024

Smarter Travel Media LLC brands operate within TripAdvisor's strategy of brand simplification and focus on core offerings.

TripAdvisor's Q1 2024 earnings call highlighted ongoing brand simplification and focus on core offerings. While not specifically naming Smarter Travel Media LLC, its brands like SmarterTravel.com are part of this strategic ecosystem, aiming for improved user experience and monetization within TripAdvisor's Viator and Core TripAdvisor segments....more

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