What Does Smarter Finance USA Do?

Total employees22
HeadquartersRoseville
Founded2014

Smarter Finance USA was a financial services company founded in 2011, dedicated to providing accessible equipment financing and leasing solutions for small and medium-sized businesses across various industries in the United States. The company focused on simplifying the financing process to help businesses acquire essential equipment for their growth and operations. In January 2023, Smarter Finance USA was acquired by Beacon Funding, a well-established equipment financing provider. Post-acquisition, Smarter Finance USA's expertise and operations have been integrated into Beacon Funding, enhancing the combined entity's service offerings. The original Smarter Finance USA website (smarterfinanceusa.com) is no longer active for business operations.

Where Is Smarter Finance USA's Headquarters?

Smarter Finance USA officeSmarter Finance USA officeSmarter Finance USA officeSmarter Finance USA office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the primary operational center for managing client relations, underwriting, and business development for its equipment financing services.

Notable Features:

Likely operated from standard commercial office space, equipped to support a financial services team. Specific notable features of its pre-acquisition office are not widely documented.

Work Culture:

As a specialized finance provider, the work culture likely emphasized customer-centric service, efficiency in processing applications, and in-depth knowledge of equipment financing, fostering a focused and collaborative team environment.

HQ Significance:

The Roseville headquarters was central to Smarter Finance USA's ability to serve its national client base and manage its portfolio of financed equipment.

Values Reflected in HQ: The operational headquarters would have aimed to reflect core values such as reliability, expertise, and client partnership in the competitive financing sector.

Location:

Prior to its acquisition, Smarter Finance USA focused its equipment financing and leasing services primarily on businesses within the United States. It did not maintain a physical global presence with international offices; its support and functions were U.S.-based.

Street Address:

Specific street address in Roseville not publicly confirmed for its final independent operations.

City:

Roseville

State/Province:

California

Country:

USA

Where Else Does Smarter Finance USA Operate Around the World?

N/A (Primarily one main office)

Address: N/A

Operations were centralized to efficiently manage nationwide financing activities.

Buying Intent Signals for Smarter Finance USA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Smarter Finance USA? Meet the Executive Team

As of April 2025, Smarter Finance USA' leadership includes:

Toby J. Gugen - President (Pre-Acquisition); subsequently VP, Business Development at Beacon Funding

Who's Investing in Smarter Finance USA?

Smarter Finance USA has been backed by several prominent investors over the years, including:

Smarter Finance USA was a privately held company prior to its acquisition by Beacon Funding in January 2023. Specific investor information from its independent operation is not publicly available.

What Leadership Changes Has Smarter Finance USA Seen Recently?

Hire0
Exits1

The most significant executive event for Smarter Finance USA was its acquisition by Beacon Funding in January 2023. This resulted in the integration of its leadership and operations into Beacon Funding. Key personnel, such as President Toby J. Gugen, transitioned to new roles within the acquiring company. As of mid-2024, these changes related to the acquisition remain the primary executive news.

Departures

Toby J. Gugen, The role of President at Smarter Finance USA as an independent entity ceased with the company's acquisition by Beacon Funding. Toby J. Gugen transitioned to a new role at Beacon Funding.

What Technology (Tech Stack) Is Used bySmarter Finance USA?

Discover the tools Smarter Finance USA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Smarter Finance USA Email Formats and Examples

Prior to its acquisition and the subsequent inactivity of its domain (smarterfinanceusa.com), Smarter Finance USA likely utilized common professional email address formats. These formats are now historical, and emails directed to such addresses are unlikely to be deliverable.

flast@smarterfinanceusa.com

Format

tgugen@smarterfinanceusa.com

Example

0%

Success rate

What's the Latest News About Smarter Finance USA?

Monitor DailyJanuary 10, 2023

Beacon Funding Acquires Smarter Finance USA

Beacon Funding Corporation, a leading provider of equipment financing solutions, announced its acquisition of Smarter Finance USA, a California-based equipment finance company. This strategic move was aimed at combining the strengths and expertise of both organizations to enhance service offerings for businesses seeking equipment financing....more

ABF JournalJanuary 10, 2023

Beacon Funding Acquires Smarter Finance USA

Beacon Funding completed the acquisition of Smarter Finance USA. The acquisition was expected to leverage the synergies between the two companies to expand market reach and improve financing solutions for small and medium-sized businesses....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Smarter Finance USA, are just a search away.