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smartclip's Overview

Total employees139
HeadquartersHamburg
Founded2008

smartclip is a prominent adtech development unit of RTL Group, specializing in cutting-edge advertising technology and monetization solutions for European broadcasters and streaming services. They are at the forefront of addressable TV (ATV), connected TV (CTV), and online video advertising, enabling media owners to deliver targeted, engaging, and privacy-compliant ad experiences across all digital screens. smartclip's platform empowers both publishers and advertisers with advanced tools for ad serving, programmatic trading, yield optimization, and comprehensive data management, thereby driving revenue and enhancing viewer engagement in the rapidly evolving digital media landscape. They play a crucial role in RTL Group's 'Total Video' strategy, aiming to unify advertising across linear TV and digital video platforms.

Where is smartclip's Headquarters?

smartclip officesmartclip officesmartclip officesmartclip office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic direction, product development, international operations management, and core technology innovation for smartclip's European activities.

Notable Features:

Located in Hamburg's HafenCity, a modern and dynamic urban development area, reflecting the company's innovative and forward-looking approach. The office likely features contemporary design fostering collaboration.

Work Culture:

A fast-paced, innovative, and collaborative environment typical of a leading adtech company. Emphasis is placed on technological advancement, data-driven decision-making, and agility in responding to market changes. Being part of RTL Group, it also blends a corporate structure with a tech-driven startup mentality.

HQ Significance:

Strategically positioned in a major European media and technology hub, facilitating access to talent, industry partners, and proximity to key German and European broadcasters and publishers.

Values Reflected in HQ: Innovation, technological excellence, collaboration, and a pioneering spirit in the digital advertising domain. The modern location mirrors a commitment to future growth and cutting-edge solutions.

Location:

smartclip has a strong presence across Europe, with offices in key markets including Germany, Netherlands, Italy, Spain, and the Nordics. Their global functions primarily support European broadcasters, streaming services, and advertisers with its comprehensive adtech platform. These functions include technology development, product management, sales and account management, ad operations, and publisher services, all tailored to meet the specific needs of the European digital advertising landscape.

Street Address:

Überseeallee 10

City:

Hamburg

State/Province:

Hamburg

Country:

Germany

smartclip's Global Presence

Amsterdam, Netherlands

Address: Moermanskkade 305, 1013 BC Amsterdam

Key hub for serving the Dutch and Belgian advertising markets, leveraging local expertise to drive adoption of smartclip's technologies.

Milan, Italy

Address: Via Rizzoli 8, 20132 Milano MI

Drives growth and innovation in the Italian digital advertising ecosystem, adapting smartclip's global offerings to local specificities.

Stockholm, Sweden

Address: TV4 Huset, Tegeluddsvägen 3-5, 115 79 Stockholm

Central point for smartclip's activities in the technologically advanced Nordic region, focusing on cross-screen advertising solutions.

Madrid, Spain

Address: C. de la Basílica, 17, Planta 2, 28020 Madrid

Expands smartclip's footprint in Southern Europe, catering to the growing demand for sophisticated digital video and ATV advertising.

Buying Intent Signals for smartclip

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of smartclip

As of April 2025, smartclip' leadership includes:

Thomas Servatius - Co-CEO
Dr. Oliver Vesper - Co-CEO
Shira Leffel - Executive Vice President Marketing & Product Education
Kai G R Miersen - Executive Director, Finance & Operations (Prokurist)

Investors of smartclip

smartclip has been backed by several prominent investors over the years, including:

RTL Group (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

smartclip's top leadership (Co-CEOs) has remained stable over the past 12 months. Any significant changes typically occur within specific country management roles or specialized EVP/VP positions and may not always be broadly publicized unless they represent a major strategic shift.

Technology (Tech Stack) used by smartclip

Discover the tools smartclip uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

smartclip Email Formats and Examples

smartclip commonly uses the email format combining the first name and last name separated by a dot, followed by @smartclip.tv. Variations might exist for specific departments or roles.

[first].[last]@smartclip.tv

Format

thomas.servatius@smartclip.tv

Example

85%

Success rate

News and media

Broadband TV NewsFebruary 7, 2024

RTL Deutschland strengthens AdAlliance with new appointments

RTL Deutschland announced new appointments to strengthen AdAlliance, its advertising sales house. While not directly smartclip executive news, AdAlliance is a key partner and utilizes smartclip's technology, indicating ongoing strategic alignment and investment in the adtech space by the parent company....more

AdweekJune 13, 2023

European Ad Tech Companies Amobee and Smartclip Form Joint Venture

Smartclip, owned by RTL, and Amobee, owned by Tremor International, have formed a joint ad tech venture called TechAlliance. This venture aims to provide a comprehensive suite of advertising solutions across Europe, leveraging the strengths of both companies in ATV, CTV, and programmatic advertising....more

ExchangeWireSeptember 20, 2023

The Evolution of TV Advertising in the Age of Streaming - Q&A with Shira Leffel, smartclip

Shira Leffel, EVP Marketing & Product Education at smartclip, discusses the changing landscape of TV advertising, the rise of streaming, and how smartclip is adapting its technology to meet new challenges and opportunities, particularly in Addressable TV and CTV....more

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