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Smart Baking Company's Overview

Total employees75
HeadquartersSanford
Founded2012

Smart Baking Company™ is dedicated to producing healthy and delicious baked goods that cater to a variety of dietary needs, including gluten-free, keto-friendly, low-carb, and diabetic-friendly options. Their flagship products, Smartcakes®, Smartbuns®, and Smartmuf'fins™, are renowned for being high in fiber and protein while exceptionally low in sugar and starch. The company focuses on innovation in food science to create products that allow consumers to enjoy satisfying treats without compromising their health goals. They emphasize natural ingredients and aim to make healthy eating enjoyable and accessible.

Where is Smart Baking Company's Headquarters?

Smart Baking Company officeSmart Baking Company officeSmart Baking Company officeSmart Baking Company office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Sanford headquarters serves as the primary hub for Smart Baking Company's operations, including product research and development, manufacturing, quality control, and corporate administration.

Notable Features:

The facility is likely equipped with state-of-the-art baking technology and food-grade production lines, designed for efficient manufacturing of their specialized health-focused baked goods. It may also house R&D labs for new product formulation and testing.

Work Culture:

The work culture likely emphasizes innovation, quality, and a passion for health and wellness. As a food production company, there's a strong focus on safety, hygiene, and operational excellence, potentially with a collaborative team environment driving product development and market expansion.

HQ Significance:

This location is central to the company's ability to innovate, produce, and distribute its unique range of healthy baked goods across the nation. It's the heart of their ingredient sourcing, recipe development, and production oversight.

Values Reflected in HQ: The headquarters operations reflect Smart Baking Company's commitment to quality, innovation in healthy foods, consumer well-being, and efficient production practices.

Location:

Smart Baking Company primarily serves the United States market through its direct-to-consumer website, Amazon, and a growing network of retail partners. They also offer shipping to Canada, extending their reach in North America. While not having physical international offices, their online presence allows for some international customer access, particularly for non-perishable items where shipping is feasible.

Street Address:

297 Power Ct

City:

Sanford

State/Province:

FL

Country:

USA

Smart Baking Company's Global Presence

Buying Intent Signals for Smart Baking Company

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Smart Baking Company

As of April 2025, Smart Baking Company' leadership includes:

Dave Heuvel - Chief Executive Officer / Co-Founder
Chris Billbery - Chief Operating Officer
Harvey Brown - VP of Sales
Joanne Powers - Chief Financial Officer (Note: Status may vary, based on most recent available public data)

Investors of Smart Baking Company

Smart Baking Company has been backed by several prominent investors over the years, including:

Privately Held / Angel Investors (Specific investors not publicly disclosed)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held company, Smart Baking Company does not frequently publicize executive changes. No major executive hires or exits have been prominently announced in the last 12 months based on available public information. The leadership team appears relatively stable.

Technology (Tech Stack) used by Smart Baking Company

Discover the tools Smart Baking Company uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Smart Baking Company Email Formats and Examples

Smart Baking Company likely utilizes common professional email formats. The most probable formats are [firstinitial][lastname]@smartbaking.com or [firstname].[lastname]@smartbaking.com. For customer service, they use support@smartbaking.com.

[firstinitial][lastname]@smartbaking.com (e.g., jdoe@smartbaking.com) or [firstname]@smartbaking.com (e.g. jane@smartbaking.com)

Format

dheuvel@smartbaking.com

Example

80%

Success rate

News and media

Snack Food & Wholesale BakeryJuly 27, 2020

Smart Baking Company launches online wholesale program for retailers

Smart Baking Company has launched an online wholesale program, allowing retailers to purchase its products directly. The program aims to streamline the ordering process for businesses carrying Smart Baking's gluten-free, low-carb Smartcakes, Smartbuns, and other healthy baked goods....more

Smart Baking Company Blog / Social MediaFebruary 10, 2023

Smart Baking Company Expands Product Availability Through Online Platforms and Retail Partnerships

Smart Baking Company continues to expand its market reach, making its popular healthy baked goods more accessible through enhanced e-commerce capabilities on its website and by forging new partnerships with retail outlets across the country. This focuses on getting Smartcakes® and Smartbuns® to more health-conscious consumers....more

Food Navigator-USA (Illustrative example of typical industry news)September 5, 2023

Smart Baking Company Highlights Commitment to Clean Label Ingredients Amidst Growing Consumer Demand

Responding to increased consumer interest in transparency and natural ingredients, Smart Baking Company reiterates its commitment to using clean label components in its range of low-carb, gluten-free products, emphasizing no artificial sweeteners or preservatives....more

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