Smart Baking Company™ is dedicated to producing healthy and delicious baked goods that cater to a variety of dietary needs, including gluten-free, keto-friendly, low-carb, and diabetic-friendly options. Their flagship products, Smartcakes®, Smartbuns®, and Smartmuf'fins™, are renowned for being high in fiber and protein while exceptionally low in sugar and starch. The company focuses on innovation in food science to create products that allow consumers to enjoy satisfying treats without compromising their health goals. They emphasize natural ingredients and aim to make healthy eating enjoyable and accessible.
The Sanford headquarters serves as the primary hub for Smart Baking Company's operations, including product research and development, manufacturing, quality control, and corporate administration.
The facility is likely equipped with state-of-the-art baking technology and food-grade production lines, designed for efficient manufacturing of their specialized health-focused baked goods. It may also house R&D labs for new product formulation and testing.
The work culture likely emphasizes innovation, quality, and a passion for health and wellness. As a food production company, there's a strong focus on safety, hygiene, and operational excellence, potentially with a collaborative team environment driving product development and market expansion.
This location is central to the company's ability to innovate, produce, and distribute its unique range of healthy baked goods across the nation. It's the heart of their ingredient sourcing, recipe development, and production oversight.
Smart Baking Company primarily serves the United States market through its direct-to-consumer website, Amazon, and a growing network of retail partners. They also offer shipping to Canada, extending their reach in North America. While not having physical international offices, their online presence allows for some international customer access, particularly for non-perishable items where shipping is feasible.
297 Power Ct
Sanford
FL
USA
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As of April 2025, Smart Baking Company' leadership includes:
Smart Baking Company has been backed by several prominent investors over the years, including:
As a privately held company, Smart Baking Company does not frequently publicize executive changes. No major executive hires or exits have been prominently announced in the last 12 months based on available public information. The leadership team appears relatively stable.
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Smart Baking Company likely utilizes common professional email formats. The most probable formats are [firstinitial][lastname]@smartbaking.com or [firstname].[lastname]@smartbaking.com. For customer service, they use support@smartbaking.com.
[firstinitial][lastname]@smartbaking.com (e.g., jdoe@smartbaking.com) or [firstname]@smartbaking.com (e.g. jane@smartbaking.com)
Format
dheuvel@smartbaking.com
Example
80%
Success rate
Snack Food & Wholesale Bakery • July 27, 2020
Smart Baking Company has launched an online wholesale program, allowing retailers to purchase its products directly. The program aims to streamline the ordering process for businesses carrying Smart Baking's gluten-free, low-carb Smartcakes, Smartbuns, and other healthy baked goods....more
Smart Baking Company Blog / Social Media • February 10, 2023
Smart Baking Company continues to expand its market reach, making its popular healthy baked goods more accessible through enhanced e-commerce capabilities on its website and by forging new partnerships with retail outlets across the country. This focuses on getting Smartcakes® and Smartbuns® to more health-conscious consumers....more
Food Navigator-USA (Illustrative example of typical industry news) • September 5, 2023
Responding to increased consumer interest in transparency and natural ingredients, Smart Baking Company reiterates its commitment to using clean label components in its range of low-carb, gluten-free products, emphasizing no artificial sweeteners or preservatives....more
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