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SmartAsset is a leading financial technology company that empowers people to make smart financial decisions. They provide a comprehensive suite of online tools, calculators, and educational content covering personal finance, investing, retirement, taxes, and home buying. A key offering is SmartAdvisor, a service that matches consumers with vetted financial advisors. Their mission is to provide transparent, data-driven advice to help individuals achieve their financial goals.
Serves as the central hub for strategic decision-making, product development, engineering, marketing, sales, and administrative operations for the company.
Modern office space within the historic Chanin Building, designed for collaboration and productivity, with views characteristic of a Midtown Manhattan high-rise. Specific internal features are not widely publicized.
SmartAsset fosters a data-driven, innovative, and collaborative work culture. Employees are encouraged to contribute to the company's mission of making financial advice accessible. The environment is often described as fast-paced and growth-oriented, typical of a successful fintech company.
The New York City headquarters is strategically important, placing SmartAsset at the heart of the financial and tech industries, facilitating talent acquisition, partnerships, and industry engagement.
While SmartAsset's primary market is the United States, it supports its global operations and technology development through its headquarters in New York City and a technology hub in Krakow, Poland. The platform's tools and content are predominantly tailored for U.S. consumers and financial regulations.
122 E 42nd St, Fl 43
New York
NY
USA
Address: Aleja Pokoju 1, 31-548 Kraków, Poland
Leverages European tech talent to enhance SmartAsset's global technology capabilities and product innovation.
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As of April 2025, SmartAsset' leadership includes:
SmartAsset has been backed by several prominent investors over the years, including:
No major C-suite executive hires or exits have been publicly announced by SmartAsset in the last 12 months. The leadership team appears stable.
Discover the tools SmartAsset uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SmartAsset typically uses a standard corporate email format, most commonly combining the employee's first name and last name, or first initial and last name, separated by a dot.
[first].[last]@smartasset.com
Format
jane.doe@smartasset.com
Example
85%
Success rate
PR Newswire • April 3, 2024
SmartAsset published its annual study analyzing the efficiency of municipal governments across 356 of the largest U.S. cities, ranking them based on metrics like quality of services, budget management, and public safety....more
Business Wire • February 27, 2024
SmartAsset released a study identifying U.S. metropolitan areas where retirees are most impacted by inflation, considering factors like cost of living increases and typical retirement income....more
PR Newswire • January 23, 2024
SmartAsset published its seventh annual study on the best places for financial advisors to work, analyzing metropolitan areas based on factors like advisor density, median income, and cost of living....more
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