What Does Smartabase Do?

Total employees250
HeadquartersBoulder
Founded2003

Smartabase is a global leader in human performance software, providing a comprehensive platform for collecting, analyzing, and visualizing data to optimize health, wellbeing, and performance. Their configurable system is trusted by elite sports organizations, military units, performing arts companies, and research institutions worldwide to make data-driven decisions, reduce injury risk, and enhance overall human capabilities. Smartabase, developed by Fusion Sport, empowers organizations to centralize diverse data sources into a single, secure platform, offering powerful tools for reporting, alerts, and personalized interventions.

Where Is Smartabase's Headquarters?

Smartabase officeSmartabase officeSmartabase officeSmartabase office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary hub for Smartabase's operations in North America, including sales, customer support, product development liaisons, and strategic partnerships within the sports, military, and public safety sectors.

Notable Features:

Located in a modern office space in downtown Boulder, offering access to a vibrant ecosystem of technology companies and research institutions. The office is designed to foster collaboration and innovation.

Work Culture:

The Boulder office likely embodies a dynamic and innovative work culture, reflective of the tech industry and the high-performance ethos of its clientele. Emphasis on collaboration, data-driven approaches, and a passion for sports science and human optimization.

HQ Significance:

The Boulder HQ is significant for its strategic location in a key market for sports technology and human performance, facilitating close relationships with US clients and partners.

Values Reflected in HQ: The choice of Boulder reflects values of innovation, proximity to cutting-edge research and athletic communities, and a focus on growth in the human performance technology sector.

Location:

Smartabase supports a diverse global client base across elite sports, military, public safety, and performing arts. With key offices in the USA (Boulder), Australia (Brisbane), UK (London), and Ireland (Limerick), Smartabase (via Fusion Sport) provides localized sales, implementation, and customer support services worldwide. Their platform is used in numerous countries, enabling organizations to leverage human performance data regardless of their geographical location. This global footprint allows Smartabase to cater to the specific needs and regulatory environments of different regions.

Street Address:

1050 Walnut St, Suite 110

City:

Boulder

State/Province:

CO

Country:

USA

Where Else Does Smartabase Operate Around the World?

Brisbane, Queensland, Australia

Address: Level 3, 25 King Street, Bowen Hills, QLD 4006, Australia

Manages operations, sales, and support for clients in Australia, New Zealand, and the wider Asia-Pacific region, driving innovation from the company's foundational roots.

London, United Kingdom

Address: 35 New Broad Street, London, EC2M 1NH, UK

Drives growth and provides localized support for Smartabase users across Europe, the Middle East, and Africa, adapting solutions to meet regional demands.

Limerick, Ireland

Address: Specific address not publicly detailed, operates as a key European operational site.

Enhances Smartabase's presence and service capabilities within the EU, catering to a growing client base in Ireland and mainland Europe.

Buying Intent Signals for Smartabase

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Smartabase? Meet the Executive Team

As of April 2025, Smartabase' leadership includes:

Dr. Markus Deutsch - Chief Executive Officer & Founder
Dr. Douglas Moore - Chief Operating Officer
Peter Stanforth - Chief Financial Officer
Adam Fazzani - Chief Revenue Officer
Dave Grant - Chief Product Officer
Ben MacAuslane - Chief Technology Officer

Who's Investing in Smartabase?

Smartabase has been backed by several prominent investors over the years, including:

Potentia Capital

What Leadership Changes Has Smartabase Seen Recently?

Hire1
Exits1

In the past year, Fusion Sport (the company behind Smartabase) experienced a key leadership transition in its finance department with the appointment of a new CFO following the departure of the previous one. This aligns with strategic shifts after the Potentia Capital acquisition in mid-2023.

Departures

Stuart Joslin, Stuart Joslin departed from his role as Chief Financial Officer at Fusion Sport.

New Appointments:

Peter Stanforth, Peter Stanforth was appointed as the new Chief Financial Officer for Fusion Sport.

What Technology (Tech Stack) Is Used bySmartabase?

Discover the tools Smartabase uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Smartabase Email Formats and Examples

Emails from Fusion Sport, the company that develops Smartabase, most commonly use the `first.last@fusionsport.com` pattern. While @smartabase.com addresses might be used for specific product communications, corporate emails typically originate from @fusionsport.com.

`first.last@fusionsport.com` (e.g., jane.doe@fusionsport.com). Another less common format is `finitiallast@fusionsport.com` (e.g. jdoe@fusionsport.com).

Format

markus.deutsch@fusionsport.com

Example

80%

Success rate

What's the Latest News About Smartabase?

Smartabase Website Blog • February 22, 2024

Smartabase Announces Version 6.8 Release with Enhanced Features

Smartabase rolled out version 6.8 of its human performance platform, introducing new features and improvements. Highlights include enhancements to the dashboard builder, user interface updates, and expanded API capabilities, aimed at providing users with more powerful and intuitive tools....more

Smartabase Website Blog • November 15, 2023

Smartabase Highlights U.S. Air Force Academy Partnership for Cadet Performance

Smartabase showcased its partnership with the U.S. Air Force Academy (USAFA), detailing how the platform is utilized to optimize cadet physical and mental performance, manage training loads, and mitigate injury risks within their rigorous programs....more

Australian Financial Review (AFR) • July 13, 2023

Fusion Sport (Smartabase) Acquired by Potentia Capital

In July 2023, Fusion Sport, the developer of the Smartabase platform, was acquired by Australian technology-focused private equity firm Potentia Capital for approximately $60 million. This led to Fusion Sport's delisting from the Australian Securities Exchange (ASX)....more

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