Smart Sparrow
Smart Sparrow's Overview
Smart Sparrow was an educational technology company renowned for its powerful adaptive eLearning authoring platform. It empowered educators and instructional designers to create engaging, personalized, and data-driven learning experiences. The platform allowed for the creation of rich simulations and adaptive lessons that catered to individual student needs. In November 2020, Smart Sparrow was acquired by Territorium, a global education technology leader, integrating its adaptive learning capabilities into Territorium's comprehensive ecosystem. While the standalone Smart Sparrow platform reached its end-of-life on December 31, 2023, its technology and vision continue to influence the EdTech landscape through Territorium's offerings.
Where is Smart Sparrow's Headquarters?
HQ Function
Served as the global headquarters, housing core operations including R&D, product development, engineering, and corporate leadership, driving the company's overall strategy and innovation in adaptive learning technology.
Notable Features:
Located in Surry Hills, a known tech and creative hub, the office likely featured an open, collaborative workspace designed to foster innovation, typical of modern technology companies. Specific architectural details are not widely publicized.
Work Culture:
Characterized by a strong focus on educational impact, technological innovation, and a collaborative, agile startup environment. Employees were passionate about transforming learning experiences and pushing the boundaries of EdTech.
HQ Significance:
As the founding location, the Sydney HQ was instrumental in developing Smart Sparrow's pioneering adaptive learning platform and establishing its initial market presence before expanding globally. It was the nerve center for its technological advancements.
Values Reflected in HQ: The location in a vibrant tech precinct like Surry Hills and the likely modern office design reflected Smart Sparrow's values of innovation, collaboration, agility, and a forward-thinking approach to education technology.
Location:
Prior to its acquisition, Smart Sparrow had a significant global footprint. Its adaptive learning platform was adopted by universities, K-12 schools, and corporations across North America, Australia/New Zealand, Europe, and Asia. Its cloud-based nature enabled worldwide access and support for diverse educational needs, serving a wide array of instructional designers and learners.
Street Address:
Level 2, 50 Cooper St (historical)
City:
Surry Hills, Sydney
State/Province:
New South Wales
Country:
Australia
Smart Sparrow's Global Presence
San Francisco, California, USA
Address: Historically operated from various locations, including shared office spaces like WeWork and addresses such as 520 Third Street, Suite 201, San Francisco, CA 94107.
To spearhead growth and establish a strong foothold in the United States, a major market for educational technology, by providing localized support and fostering direct relationships with American educational institutions and corporate learning departments.
Buying Intent Signals for Smart Sparrow
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Smart Sparrow
As of April 2025, Smart Sparrow' leadership includes:
Investors of Smart Sparrow
Smart Sparrow has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following the acquisition by Territorium in 2020 and the subsequent end-of-life of the standalone Smart Sparrow platform on December 31, 2023, there have been no executive hires or exits attributable to 'Smart Sparrow' as an independent operational entity in the last 12 months. Leadership and team transitions occurred as part of the integration into Territorium.
Technology (Tech Stack) used by Smart Sparrow
Discover the tools Smart Sparrow uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Smart Sparrow Email Formats and Examples
Prior to its acquisition and platform end-of-life, Smart Sparrow likely used common corporate email formats, similar to other tech companies. The specific, verified structure is not publicly confirmed, and emails to @smartsparrow.com addresses are no longer active.
Common patterns historically included [first].[last]@smartsparrow.com or [first_initial][last]@smartsparrow.com.
Format
jane.doe@smartsparrow.com (hypothetical example)
Example
0 (Domain inactive for email purposes)%
Success rate
News and media
EdSurge • November 10, 2020
Territorium Acquires Adaptive Learning Platform Smart Sparrow
Global education technology company Territorium announced its acquisition of Smart Sparrow, an adaptive eLearning authoring platform, to enhance its comprehensive learner lifecycle solution with advanced adaptive learning capabilities....more
Territorium Website • EOL Effective December 31, 2023 (Announced prior)
Smart Sparrow Platform Reaches End-of-Life
Territorium announced the end-of-life for the standalone Smart Sparrow platform, effective December 31, 2023. Users and customers were informed about the transition, and the technology aspects were integrated into Territorium's broader offerings....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Smart Sparrow, are just a search away.