What Does Smart Fit Do?

Total employees12018
HeadquartersSão Paulo
Founded2009

Smart Fit is the largest chain of fitness centers in Latin America and one of the leaders worldwide, offering high-quality fitness facilities at affordable prices. Founded with the mission to democratize access to fitness, Smart Fit provides modern equipment, a wide range of group classes, and a welcoming environment for its members. The company focuses on technology integration for better customer experience and operational efficiency, expanding rapidly across Brazil and other Latin American countries. Their model emphasizes convenience, accessibility, and value, making fitness achievable for a broader population.

Where Is Smart Fit's Headquarters?

Smart Fit officeSmart Fit officeSmart Fit officeSmart Fit office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic decision-making, corporate operations, marketing, finance, technology development, and overall management of the Smart Fit network across Latin America.

Notable Features:

Located on Avenida Paulista, one of São Paulo's most iconic and economically important avenues. The office likely features modern amenities designed to support a dynamic and growing workforce.

Work Culture:

The work culture at Smart Fit's headquarters is dynamic, fast-paced, and collaborative, reflecting the company's rapid growth and innovative approach to the fitness industry. Emphasis is placed on achieving results, customer focus, and promoting a healthy lifestyle among corporate employees.

HQ Significance:

The São Paulo headquarters is strategically important due to its location in Brazil's primary economic hub, facilitating access to talent, financial markets, and key business partners. It underpins the company's extensive operations and expansion strategies throughout Latin America.

Values Reflected in HQ: The headquarters likely reflects Smart Fit's values of efficiency, modernity, and accessibility, providing a functional and inspiring environment for its team to drive the company's mission of democratizing fitness.

Location:

Smart Fit has a significant presence across Latin America, operating in over 14 countries including Brazil, Mexico, Colombia, Chile, Peru, Argentina, Panama, Costa Rica, Ecuador, Paraguay, El Salvador, Guatemala, Honduras, and the Dominican Republic. Globally, their functions primarily support gym operations, member services, localized marketing and sales, talent management, and supply chain for fitness equipment and amenities within these regions.

Street Address:

Avenida Paulista, 2300, Andar Pilotis, Cerqueira César

City:

São Paulo

State/Province:

SP

Country:

Brazil

Where Else Does Smart Fit Operate Around the World?

Mexico City, Mexico

Address: Regional operational offices (Specific corporate address not publicly itemized)

To drive growth, ensure quality standards, and adapt Smart Fit's offerings to the specific needs and preferences of Mexican fitness consumers.

Bogotá, Colombia

Address: Regional operational offices (Specific corporate address not publicly itemized)

To consolidate Smart Fit's presence in the Andean region, focusing on operational excellence and market penetration in a key South American fitness market.

Santiago, Chile

Address: Regional operational offices (Specific corporate address not publicly itemized)

To strengthen Smart Fit's market share in Chile and adapt its services to the local demographic, contributing to the company's overall Latin American leadership.

Buying Intent Signals for Smart Fit

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Smart Fit? Meet the Executive Team

As of April 2025, Smart Fit' leadership includes:

Edgard Corona - Founder, Chairman and Chief Executive Officer (CEO)
André Peixoto - Chief Financial Officer (CFO)
Thiago Somera - Executive Director of Operations (COO)
Diogo Corona - Executive Director of Marketing, Sales, and Expansion

Who's Investing in Smart Fit?

Smart Fit has been backed by several prominent investors over the years, including:

Pátria Investimentos (Key pre-IPO investor, current stake may vary)
GIC Private Limited (Singapore's Sovereign Wealth Fund)
Canada Pension Plan Investment Board (CPPIB)
Edgard Corona (Founder and related entities)
Various institutional investors and public shareholders via the B3 stock exchange (SMFT3)

What Leadership Changes Has Smart Fit Seen Recently?

Hire0
Exits0

As of May 2024, there have been no major publicly announced new hires or exits within Smart Fit's top executive team in the last 12 months. The company's leadership structure appears to have maintained stability.

What Technology (Tech Stack) Is Used bySmart Fit?

Discover the tools Smart Fit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Smart Fit Email Formats and Examples

Smart Fit likely uses common corporate email formats. While specific internal patterns are not publicly disclosed, standard conventions often include combinations of first name, last name, and initials with their domain '@smartfit.com' or regional variations like '@smartfit.com.br'.

[first].[last]@smartfit.com or [f][last]@smartfit.com

Format

jane.doe@smartfit.com

Example

75%

Success rate

What's the Latest News About Smart Fit?

MarketScreener / Smart Fit IRMay 9, 2024

Smart Fit Announces Strong Q1 2024 Financial Results with Continued Member Growth

Smart Fit reported robust financial performance for the first quarter of 2024, highlighted by a significant increase in total revenue and net income. The company also saw continued expansion in its member base across Latin America, reaching over 4.77 million clients. These results reflect ongoing demand for affordable fitness and successful expansion strategies....more

Forbes Colombia / Valora AnalitikJanuary 25, 2024

Smart Fit Plans Aggressive Expansion in Colombia with 15 New Gyms in 2024

Smart Fit announced plans to open 15 new gyms in Colombia throughout 2024, requiring an investment of approximately US$15 million. This expansion aims to solidify its market leadership in the country and cater to the growing demand for accessible fitness options in various Colombian cities....more

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