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Smart Fit is the largest chain of fitness centers in Latin America and one of the leaders worldwide, offering high-quality fitness facilities at affordable prices. Founded with the mission to democratize access to fitness, Smart Fit provides modern equipment, a wide range of group classes, and a welcoming environment for its members. The company focuses on technology integration for better customer experience and operational efficiency, expanding rapidly across Brazil and other Latin American countries. Their model emphasizes convenience, accessibility, and value, making fitness achievable for a broader population.
Serves as the central hub for strategic decision-making, corporate operations, marketing, finance, technology development, and overall management of the Smart Fit network across Latin America.
Located on Avenida Paulista, one of São Paulo's most iconic and economically important avenues. The office likely features modern amenities designed to support a dynamic and growing workforce.
The work culture at Smart Fit's headquarters is dynamic, fast-paced, and collaborative, reflecting the company's rapid growth and innovative approach to the fitness industry. Emphasis is placed on achieving results, customer focus, and promoting a healthy lifestyle among corporate employees.
The São Paulo headquarters is strategically important due to its location in Brazil's primary economic hub, facilitating access to talent, financial markets, and key business partners. It underpins the company's extensive operations and expansion strategies throughout Latin America.
Smart Fit has a significant presence across Latin America, operating in over 14 countries including Brazil, Mexico, Colombia, Chile, Peru, Argentina, Panama, Costa Rica, Ecuador, Paraguay, El Salvador, Guatemala, Honduras, and the Dominican Republic. Globally, their functions primarily support gym operations, member services, localized marketing and sales, talent management, and supply chain for fitness equipment and amenities within these regions.
Avenida Paulista, 2300, Andar Pilotis, Cerqueira César
São Paulo
SP
Brazil
Address: Regional operational offices (Specific corporate address not publicly itemized)
To drive growth, ensure quality standards, and adapt Smart Fit's offerings to the specific needs and preferences of Mexican fitness consumers.
Address: Regional operational offices (Specific corporate address not publicly itemized)
To consolidate Smart Fit's presence in the Andean region, focusing on operational excellence and market penetration in a key South American fitness market.
Address: Regional operational offices (Specific corporate address not publicly itemized)
To strengthen Smart Fit's market share in Chile and adapt its services to the local demographic, contributing to the company's overall Latin American leadership.
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As of April 2025, Smart Fit' leadership includes:
Smart Fit has been backed by several prominent investors over the years, including:
As of May 2024, there have been no major publicly announced new hires or exits within Smart Fit's top executive team in the last 12 months. The company's leadership structure appears to have maintained stability.
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Smart Fit likely uses common corporate email formats. While specific internal patterns are not publicly disclosed, standard conventions often include combinations of first name, last name, and initials with their domain '@smartfit.com' or regional variations like '@smartfit.com.br'.
[first].[last]@smartfit.com or [f][last]@smartfit.com
Format
jane.doe@smartfit.com
Example
75%
Success rate
MarketScreener / Smart Fit IR • May 9, 2024
Smart Fit reported robust financial performance for the first quarter of 2024, highlighted by a significant increase in total revenue and net income. The company also saw continued expansion in its member base across Latin America, reaching over 4.77 million clients. These results reflect ongoing demand for affordable fitness and successful expansion strategies....more
Forbes Colombia / Valora Analitik • January 25, 2024
Smart Fit announced plans to open 15 new gyms in Colombia throughout 2024, requiring an investment of approximately US$15 million. This expansion aims to solidify its market leadership in the country and cater to the growing demand for accessible fitness options in various Colombian cities....more
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