HQ Function

Served as the global headquarters, primary design studio, client collaboration hub, and center for innovation and research for Smart Design prior to its acquisition by EPAM.

Notable Features:

Located in the iconic Starrett-Lehigh Building, known for its expansive open-plan studio spaces, natural light, state-of-the-art prototyping labs, and collaborative work environments designed to foster creativity.

Work Culture:

Smart Design's HQ fostered a highly collaborative, innovative, and human-centered work culture. It emphasized teamwork, ethnographic research, rapid prototyping, and a passion for solving complex problems through design.

HQ Significance:

The New York HQ was the birthplace of many iconic designs and the central node for Smart Design's global operations and influence in the design industry for decades.

Values Reflected in HQ: The open, collaborative layout reflected values of transparency and teamwork. Prototyping labs highlighted a hands-on, iterative approach to design. User research facilities underscored its human-centered philosophy.

Location:

Prior to its acquisition by EPAM, Smart Design operated with a significant global presence, anchored by its main studios in New York, London, and Barcelona. These hubs supported international clients and projects, conducting design research and delivering innovation strategy and product design services across North America, Europe, and other regions. Their teams often traveled globally for ethnographic research and client collaboration, ensuring a worldwide perspective in their human-centered design solutions. This global capability is now part of EPAM Continuum's worldwide reach.

Street Address:

601 W 26th St #1601 (Historic)

City:

New York

State/Province:

NY

Country:

USA