What Does Smarkets Do?

Total employees220
HeadquartersLondon
Founded2008

Smarkets is an award-winning, product-focused technology company founded in 2008. It operates one of the world's largest betting exchange and prediction market platforms, alongside its SBK sportsbook app, designed to provide users with superior odds, transparency, and a cutting-edge trading experience. Smarkets is committed to reforming the betting industry through technology and a focus on integrity, having processed over £30 billion in traded volume since 2010.

Where Is Smarkets's Headquarters?

Smarkets officeSmarkets officeSmarkets officeSmarkets office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global headquarters, housing core operations including technology development, product management, marketing, finance, and executive leadership. It's the main hub for innovation and strategic decision-making for both Smarkets exchange and SBK sportsbook.

Notable Features:

Located in St Katharine Docks, a vibrant marina area near the Tower of London. The office space is modern, designed to foster collaboration and reflect its tech-driven culture, likely with amenities supporting employee well-being.

Work Culture:

Smarkets fosters a challenging and rewarding work culture focused on meritocracy, transparency, and intellectual honesty. Employees often describe it as fast-paced, with opportunities for significant impact in fintech and sports betting. Emphasis on engineering excellence and data-driven decisions.

HQ Significance:

Its London HQ strategically positions Smarkets within one of the world's leading financial and tech centers, providing access to top-tier talent, a robust regulatory framework for its exchange, and proximity to key partners.

Values Reflected in HQ: The choice of a dynamic, well-connected London location and a modern office environment reflects Smarkets' values of innovation, technological advancement, and its ambition to be a leader in the competitive global betting industry.

Location:

Smarkets supports its global user base and operations through key offices in London (Global HQ), Los Angeles (North American market focus), and Malta (European operations). These locations enable the company to develop its technology, manage its betting exchange platform, expand its SBK sportsbook, and provide customer support across different regions and regulatory environments.

Street Address:

1 Commodity Quay

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Smarkets Operate Around the World?

Los Angeles, California, USA

Address: Primarily remote with a presence in the Los Angeles area.

To establish and grow Smarkets' presence in the burgeoning U.S. sports betting market, adapting its offerings for American consumers.

Sliema, Malta

Address: Level 4, The Centre, Tigne Point, Sliema, TP01, Malta

Supports European operations, leverages Malta's position as a gaming hub for regulatory and operational advantages.

Buying Intent Signals for Smarkets

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Smarkets? Meet the Executive Team

As of April 2025, Smarkets' leadership includes:

Jason Trost - CEO & Founder
Susanne Ostertag - Chief Operating Officer
Pascal Lemesre - Chief Technology Officer
Mark Miscavel - Chief Commercial Officer
Sheldon Hanai - US General Manager

Who's Investing in Smarkets?

Smarkets has been backed by several prominent investors over the years, including:

TCV
Passion Capital
Deutsche Telekom Hubraum Fund

What Leadership Changes Has Smarkets Seen Recently?

Hire2
Exits0

Smarkets has made key leadership appointments in the last 12 months, notably bolstering its commercial and US operational teams to drive strategic growth initiatives. Public information on executive departures is limited for this period.

New Appointments:

Mark Miscavel, Mark Miscavel was appointed as Chief Commercial Officer to spearhead Smarkets' commercial strategy and accelerate growth.
Sheldon Hanai, Sheldon Hanai joined Smarkets as US General Manager to lead the company's expansion and operations in the United States market.

What Technology (Tech Stack) Is Used bySmarkets?

Discover the tools Smarkets uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Smarkets Email Formats and Examples

Smarkets commonly uses email formats such as [first].[last]@smarkets.com or [first_initial][last]@smarkets.com. These are standard patterns, though variations may exist.

[first].[last]@smarkets.com or [f][last]@smarkets.com

Format

john.doe@smarkets.com or jdoe@smarkets.com

Example

85%

Success rate

What's the Latest News About Smarkets?

Gambling Insider • May 16, 2024

Smarkets Agrees Content Deal With Programmatic Media Buying Platform Crucial FX

Smarkets has entered into a partnership with Crucial FX, a programmatic media buying platform, to enhance its advertising capabilities and content delivery for its sportsbook and exchange....more

SBC News • January 25, 2024

Smarkets extends odds feed deal with PA Betting Services

Smarkets has renewed its partnership with PA Betting Services, ensuring continued access to comprehensive pre-match and in-play odds data feeds for its betting platforms....more

Smarkets Blog • November 7, 2023

Smarkets signs new deal with affiliate platform SharedBets

Smarkets announced a new partnership with SharedBets, an affiliate platform, to expand its reach and user acquisition channels through enhanced affiliate marketing strategies....more

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