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Smarkets is an award-winning, product-focused technology company founded in 2008. It operates one of the world's largest betting exchange and prediction market platforms, alongside its SBK sportsbook app, designed to provide users with superior odds, transparency, and a cutting-edge trading experience. Smarkets is committed to reforming the betting industry through technology and a focus on integrity, having processed over £30 billion in traded volume since 2010.
Serves as the global headquarters, housing core operations including technology development, product management, marketing, finance, and executive leadership. It's the main hub for innovation and strategic decision-making for both Smarkets exchange and SBK sportsbook.
Located in St Katharine Docks, a vibrant marina area near the Tower of London. The office space is modern, designed to foster collaboration and reflect its tech-driven culture, likely with amenities supporting employee well-being.
Smarkets fosters a challenging and rewarding work culture focused on meritocracy, transparency, and intellectual honesty. Employees often describe it as fast-paced, with opportunities for significant impact in fintech and sports betting. Emphasis on engineering excellence and data-driven decisions.
Its London HQ strategically positions Smarkets within one of the world's leading financial and tech centers, providing access to top-tier talent, a robust regulatory framework for its exchange, and proximity to key partners.
Smarkets supports its global user base and operations through key offices in London (Global HQ), Los Angeles (North American market focus), and Malta (European operations). These locations enable the company to develop its technology, manage its betting exchange platform, expand its SBK sportsbook, and provide customer support across different regions and regulatory environments.
1 Commodity Quay
London
England
United Kingdom
Address: Primarily remote with a presence in the Los Angeles area.
To establish and grow Smarkets' presence in the burgeoning U.S. sports betting market, adapting its offerings for American consumers.
Address: Level 4, The Centre, Tigne Point, Sliema, TP01, Malta
Supports European operations, leverages Malta's position as a gaming hub for regulatory and operational advantages.
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As of April 2025, Smarkets' leadership includes:
Smarkets has been backed by several prominent investors over the years, including:
Smarkets has made key leadership appointments in the last 12 months, notably bolstering its commercial and US operational teams to drive strategic growth initiatives. Public information on executive departures is limited for this period.
Discover the tools Smarkets uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Smarkets commonly uses email formats such as [first].[last]@smarkets.com or [first_initial][last]@smarkets.com. These are standard patterns, though variations may exist.
[first].[last]@smarkets.com or [f][last]@smarkets.com
Format
john.doe@smarkets.com or jdoe@smarkets.com
Example
85%
Success rate
Gambling Insider • May 16, 2024
Smarkets has entered into a partnership with Crucial FX, a programmatic media buying platform, to enhance its advertising capabilities and content delivery for its sportsbook and exchange....more
SBC News • January 25, 2024
Smarkets has renewed its partnership with PA Betting Services, ensuring continued access to comprehensive pre-match and in-play odds data feeds for its betting platforms....more
Smarkets Blog • November 7, 2023
Smarkets announced a new partnership with SharedBets, an affiliate platform, to expand its reach and user acquisition channels through enhanced affiliate marketing strategies....more
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