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Smallable is a French e-commerce company founded in 2008 by Cécile Roederer. Positioned as a 'Family Concept Store,' it offers a highly curated selection of designer fashion, furniture, decoration, and toys for babies, children, and, more recently, women. Smallable features over 900 designer brands, emphasizing quality, style, and ethical production. The platform ships globally, catering to families seeking unique and high-quality products.
Serves as the central hub for merchandising, marketing, e-commerce operations, customer service, and also houses their flagship physical store, 'The Family Concept Store'.
Located in the chic 6th arrondissement of Paris, the Smallable store is known for its beautifully designed space that reflects the brand's aesthetic, showcasing a curated selection of products in an inspiring environment.
Likely a dynamic, creative, and fashion-forward environment with a strong focus on e-commerce innovation, brand curation, and customer experience. Emphasis on quality and design would permeate the culture.
The Paris location is not just an office but the heart of the brand's identity, embodying Parisian chic and family values. It's a key touchpoint for customers and brand partners.
Smallable operates globally through its e-commerce platform, shipping to over 120 countries. Their global functions are supported by multilingual customer service, international logistics and fulfillment operations, and targeted digital marketing campaigns across various regions. While headquartered in France, their customer base is worldwide.
81 rue du Cherche-Midi
Paris
Île-de-France
France
Address: Undisclosed specific address - likely a logistics facility
Supports the efficient distribution of products to customers across France, Europe, and internationally.
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As of April 2025, Smallable' leadership includes:
Smallable has been backed by several prominent investors over the years, including:
There have been no widely publicized major executive hires or exits at Smallable in the last 12 months, suggesting stability in the core leadership team. Any changes would likely be internal or not broadly announced for a private company of this nature.
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Smallable likely uses standard corporate email formats. Based on common patterns for French companies and tech/e-commerce businesses, the most probable formats are variations of first name and last name.
[first_initial][last]@smallable.com (e.g., jdoe@smallable.com) or [first].[last]@smallable.com (e.g., jane.doe@smallable.com)
Format
croederer@smallable.com
Example
80%
Success rate
Fashion Network • October 26, 2023
French children's fashion and lifestyle e-tailer Smallable has launched its first own-brand collection for women. The collection, named 'Smallable Woman,' features around 40 timeless pieces, including knitwear, blouses, trousers, and dresses, reinforcing the brand's expansion into the adult market....more
Smallable (Official Blog/Press) • June 1, 2023
Smallable continues to expand its 'Act for Change' initiative, highlighting brands that meet specific criteria for environmental sustainability, ethical production, and social responsibility. This reinforces their commitment to offering conscious choices to consumers....more
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