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Smadex, part of Entravision (NYSE: EVC), is a cutting-edge mobile-first Demand-Side Platform (DSP) designed to help advertisers and agencies achieve their performance and branding goals in the mobile advertising space. It offers advanced programmatic advertising solutions, specializing in user acquisition, retargeting, and audience engagement for mobile apps. Smadex leverages machine learning algorithms and real-time bidding (RTB) across global inventory to optimize campaigns for key performance indicators (KPIs) like CPI, CPA, and ROAS, driving scalable growth for its clients worldwide.
The Barcelona office serves as the core for Smadex's product development, engineering, global operations management, and strategic leadership.
Situated in the @22 Barcelona innovation district, known for its modern architecture and concentration of tech companies. The office likely features contemporary design, open workspaces, and collaborative zones.
Fosters a dynamic, innovative, and data-driven work culture. Employees often highlight a collaborative environment, international teams, and opportunities for professional growth within the ad-tech sector, influenced by Entravision's broader corporate culture.
Barcelona's status as a tech talent magnet and its vibrant ecosystem make it an ideal location for Smadex's R&D and operational core, supporting its global ambitions.
Through its proprietary technology and strategic office locations, complemented by Entravision's extensive global network, Smadex supports advertising campaigns worldwide. Functions supported globally include sales, multilingual account management, campaign optimization, technical support, and data analytics, ensuring clients can reach diverse international audiences effectively.
Carrer de TÃ nger, 86, 08018 Barcelona
Barcelona
Barcelona
Spain
Address: The Triangle, 5-17 Hammersmith Grove, London W6 0LG, United Kingdom (Entravision Office)
To expand Smadex's market share in Europe, provide localized support to regional clients, and leverage London's strong ad-tech community.
Address: 15 W 38th St, New York, NY 10018, USA (Entravision Office)
To spearhead growth in the Americas, cater to major U.S.-based advertisers and agencies, and tap into New York's global advertising influence.
Address: 2425 Olympic Blvd Suite 6000 W, Santa Monica, CA 90404, USA (Entravision HQ)
To capitalize on the vibrant Californian market, engage with innovative tech companies, and offer dedicated support to clients in the Pacific time zone.
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As of April 2025, Smadex' leadership includes:
Smadex has been backed by several prominent investors over the years, including:
Smadex operates as a key digital platform within Entravision. Significant executive changes at the Entravision level, especially within its digital division or overall leadership, directly impact Smadex's strategic direction. The most notable recent change was the transition in Entravision's CEO position.
Discover the tools Smadex uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Smadex, as part of Entravision, likely utilizes standardized corporate email formats. Common patterns include [firstinitial][lastname]@smadex.com or [firstname].[lastname]@smadex.com. For Entravision corporate roles, it might be @entravision.com.
[firstinitial][lastname]@smadex.com
Format
jdoe@smadex.com
Example
70%
Success rate
Business Wire • May 9, 2024
Entravision Communications Corporation announced its financial results for the first quarter ended March 31, 2024. The report highlighted the performance of its digital segment, which includes Smadex, noting continued efforts to expand its global digital advertising capabilities....more
Smadex Blog • October 19, 2023
Smadex announced its official partnership with Apple Search Ads. This integration allows advertisers to manage, automate, and optimize their Apple Search Ads campaigns directly through the Smadex platform, enhancing their user acquisition strategies on iOS....more
Entravision Investor Relations • February 29, 2024
Entravision reported its Q4 and full-year 2023 financial results, discussing the performance of its digital segment, which Smadex is a part of. The company emphasized its strategic focus on growing its digital advertising services globally....more
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