What Does Smadex Do?

Total employees199
HeadquartersBarcelona
Founded

Smadex, part of Entravision (NYSE: EVC), is a cutting-edge mobile-first Demand-Side Platform (DSP) designed to help advertisers and agencies achieve their performance and branding goals in the mobile advertising space. It offers advanced programmatic advertising solutions, specializing in user acquisition, retargeting, and audience engagement for mobile apps. Smadex leverages machine learning algorithms and real-time bidding (RTB) across global inventory to optimize campaigns for key performance indicators (KPIs) like CPI, CPA, and ROAS, driving scalable growth for its clients worldwide.

Where Is Smadex's Headquarters?

Smadex officeSmadex officeSmadex officeSmadex office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Barcelona office serves as the core for Smadex's product development, engineering, global operations management, and strategic leadership.

Notable Features:

Situated in the @22 Barcelona innovation district, known for its modern architecture and concentration of tech companies. The office likely features contemporary design, open workspaces, and collaborative zones.

Work Culture:

Fosters a dynamic, innovative, and data-driven work culture. Employees often highlight a collaborative environment, international teams, and opportunities for professional growth within the ad-tech sector, influenced by Entravision's broader corporate culture.

HQ Significance:

Barcelona's status as a tech talent magnet and its vibrant ecosystem make it an ideal location for Smadex's R&D and operational core, supporting its global ambitions.

Values Reflected in HQ: The headquarters' location and design likely reflect Smadex's commitment to innovation, technological excellence, global collaboration, and a forward-thinking approach.

Location:

Through its proprietary technology and strategic office locations, complemented by Entravision's extensive global network, Smadex supports advertising campaigns worldwide. Functions supported globally include sales, multilingual account management, campaign optimization, technical support, and data analytics, ensuring clients can reach diverse international audiences effectively.

Street Address:

Carrer de Tànger, 86, 08018 Barcelona

City:

Barcelona

State/Province:

Barcelona

Country:

Spain

Where Else Does Smadex Operate Around the World?

London, UK

Address: The Triangle, 5-17 Hammersmith Grove, London W6 0LG, United Kingdom (Entravision Office)

To expand Smadex's market share in Europe, provide localized support to regional clients, and leverage London's strong ad-tech community.

New York, NY, USA

Address: 15 W 38th St, New York, NY 10018, USA (Entravision Office)

To spearhead growth in the Americas, cater to major U.S.-based advertisers and agencies, and tap into New York's global advertising influence.

Los Angeles, CA, USA

Address: 2425 Olympic Blvd Suite 6000 W, Santa Monica, CA 90404, USA (Entravision HQ)

To capitalize on the vibrant Californian market, engage with innovative tech companies, and offer dedicated support to clients in the Pacific time zone.

Buying Intent Signals for Smadex

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Smadex? Meet the Executive Team

As of April 2025, Smadex' leadership includes:

Jordi de los Pinos - Founder of Smadex & Chief Growth Officer, Entravision
Lucas Ceballos - President of Digital, Entravision
Michael Christenson - Chief Executive Officer (Interim), Entravision

Who's Investing in Smadex?

Smadex has been backed by several prominent investors over the years, including:

Entravision Communications Corporation (Acquirer and Parent Company)

What Leadership Changes Has Smadex Seen Recently?

Hire1
Exits1

Smadex operates as a key digital platform within Entravision. Significant executive changes at the Entravision level, especially within its digital division or overall leadership, directly impact Smadex's strategic direction. The most notable recent change was the transition in Entravision's CEO position.

Departures

Walter F. Ulloa, Walter F. Ulloa, long-serving Chairman and CEO of Entravision, passed away, leading to a transition in top leadership.

New Appointments:

Michael Christenson, Michael Christenson, previously an independent director on Entravision's board, was appointed as Interim Chief Executive Officer.

What Technology (Tech Stack) Is Used bySmadex?

Discover the tools Smadex uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Smadex Email Formats and Examples

Smadex, as part of Entravision, likely utilizes standardized corporate email formats. Common patterns include [firstinitial][lastname]@smadex.com or [firstname].[lastname]@smadex.com. For Entravision corporate roles, it might be @entravision.com.

[firstinitial][lastname]@smadex.com

Format

jdoe@smadex.com

Example

70%

Success rate

What's the Latest News About Smadex?

Business Wire • May 9, 2024

Entravision Reports First Quarter 2024 Results

Entravision Communications Corporation announced its financial results for the first quarter ended March 31, 2024. The report highlighted the performance of its digital segment, which includes Smadex, noting continued efforts to expand its global digital advertising capabilities....more

Smadex Blog • October 19, 2023

Smadex is now an Apple Search Ads Partner

Smadex announced its official partnership with Apple Search Ads. This integration allows advertisers to manage, automate, and optimize their Apple Search Ads campaigns directly through the Smadex platform, enhancing their user acquisition strategies on iOS....more

Entravision Investor Relations • February 29, 2024

Entravision Reports Fourth Quarter and Full-Year 2023 Results

Entravision reported its Q4 and full-year 2023 financial results, discussing the performance of its digital segment, which Smadex is a part of. The company emphasized its strategic focus on growing its digital advertising services globally....more

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