What Does SMA Solar Do?

Total employees1991
HeadquartersNiestetal
Founded

SMA Solar Technology AG is a renowned global specialist in photovoltaic system technology. With a strong focus on innovation, SMA develops, produces, and sells solar and battery inverters, medium-voltage transformers, and charging solutions for electric vehicles. The company is committed to advancing the decentralized and renewable energy supply of tomorrow, offering solutions for residential, commercial, and utility-scale applications. SMA's technology empowers individuals and businesses worldwide to achieve greater energy independence and contribute to a sustainable future.

Where Is SMA Solar's Headquarters?

SMA Solar officeSMA Solar officeSMA Solar officeSMA Solar office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters houses key corporate functions including executive management, research and development (R&D), global sales and service strategy, marketing, and significant parts of its manufacturing, including its CO2-neutral inverter factory.

Notable Features:

The Niestetal campus includes the impressive 'Solar Factory 1,' one of the world's first CO2-neutral PV inverter production facilities, and the 'Solar Academy' for training partners and customers. The site often features extensive solar panel installations, showcasing their own technology.

Work Culture:

The work culture at SMA HQ is characterized by innovation, engineering excellence, and a strong commitment to sustainability. It fosters a collaborative environment with an international workforce focused on pioneering renewable energy solutions.

HQ Significance:

The Niestetal headquarters is highly significant as it's the birthplace of SMA's innovations and the central hub for its global strategy and production of core technologies, reinforcing its 'Made in Germany' quality promise.

Values Reflected in HQ: The headquarters embodies SMA's core values of sustainability (e.g., CO2-neutral production), innovation (R&D centers), quality (advanced manufacturing), and global responsibility.

Location:

SMA Solar Technology AG operates on a global scale, with subsidiaries and sales & service organizations in 20 countries across Europe, the Americas, Asia-Pacific, and Africa. This extensive network supports global sales, technical assistance, project planning, after-sales service, and training through its Solar Academy, ensuring customers worldwide have access to SMA's expertise and solutions for decentralized renewable energy.

Street Address:

Sonnenallee 1

City:

Niestetal

State/Province:

Hesse

Country:

Germany

Where Else Does SMA Solar Operate Around the World?

Rocklin, California, USA

Address: 6020 West Oaks Boulevard, Suite 300, Rocklin, CA 95765

To cater to the significant and growing demand for solar energy solutions in the United States and Canada, providing localized expertise and rapid customer support.

North Sydney, NSW, Australia

Address: Level 1, 200 Pacific Highway, North Sydney, NSW 2060

To support the strong growth of solar energy in Oceania, offering tailored solutions and local expertise for residential, commercial, and large-scale projects in the region.

Buying Intent Signals for SMA Solar

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SMA Solar? Meet the Executive Team

As of April 2025, SMA Solar' leadership includes:

Dr.-Ing. Jürgen Reinert - Chief Executive Officer (CEO)
Barbara Gregor - Chief Financial Officer (CFO)
Kai Ludwigs - Chief Operating Officer (COO)
Hannes Partusch - Chief Platform Officer (CPLO) (effective July 1, 2024)

Who's Investing in SMA Solar?

SMA Solar has been backed by several prominent investors over the years, including:

Danfoss A/S
Stiftung Energiekommune (Founders' Foundation)
BlackRock, Inc.

What Leadership Changes Has SMA Solar Seen Recently?

Hire2
Exits1

Over the past 12 months, SMA Solar Technology AG has seen key appointments to its Management Board, including a new COO and an upcoming CPLO, alongside a planned departure, signaling a strategic evolution in its leadership.

Departures

Roland Grebe, Roland Grebe stepped down from the Management Board by mutual agreement at the end of his contract term on December 31, 2023.

New Appointments:

Kai Ludwigs, Kai Ludwigs assumed the role of Chief Operating Officer on May 1, 2024, strengthening SMA's operational leadership.
Hannes Partusch, Hannes Partusch will be appointed as Chief Platform Officer starting July 1, 2024, to drive platform strategies for SMA.

What Technology (Tech Stack) Is Used bySMA Solar?

Discover the tools SMA Solar uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SMA Solar Email Formats and Examples

The most common email format used by SMA Solar Technology AG for its employees is firstname.lastname@sma.de. This pattern is widely adopted for professional communication within and outside the company.

firstname.lastname@sma.de

Format

juergen.reinert@sma.de

Example

90%

Success rate

What's the Latest News About SMA Solar?

SMA Solar Technology AG Press ReleaseMay 8, 2024

SMA Successful in First Quarter of 2024 and Confirms Guidance for the Year

SMA Solar Technology AG announced a successful start to 2024, reporting increased sales and earnings in Q1. The company confirmed its sales and earnings guidance for the full fiscal year, citing strong order intake and market demand....more

SMA Solar Technology AG Press ReleaseFebruary 29, 2024

SMA Solar Technology AG Confirms Preliminary Figures for 2023 and Issues Outlook for 2024

SMA confirmed its robust preliminary financial figures for the 2023 fiscal year, highlighting significant growth in sales and EBITDA. The company also provided its outlook for 2024, expecting continued positive development in the solar and storage markets....more

Solar Power WorldJune 5, 2024

SMA to showcase new residential, commercial inverters at Intersolar Europe

SMA Solar Technology AG announced it will present its latest innovations for the residential and commercial & industrial (C&I) sectors at Intersolar Europe 2024. This includes new inverter solutions and updates to its Sunny Portal energy management platform....more

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