sloggi
sloggi's Overview
sloggi is an international brand renowned for its comfortable and innovative underwear and bodywear for both men and women. Launched in 1979 as a sub-brand of Triumph International, sloggi quickly gained popularity for its use of high-quality materials like core-spun cotton and Lycra, offering unparalleled comfort and freedom of movement. The brand is famous for its iconic lines like the 'Original' cotton brief and modern innovations such as the ZERO Feel range, which provides a 'second skin' sensation. Sloggi champions body positivity and everyday comfort, aiming to make people feel good in their skin with products that are easy to wear, durable, and stylishly simple.
Where is sloggi's Headquarters?
HQ Function
Global brand management for sloggi and other Triumph brands, strategic planning, design innovation leadership, financial oversight, and international operational coordination.
Notable Features:
The Bad Zurzach campus serves as a modern hub for global management, design conceptualization, and strategic marketing for Triumph International and its brands like sloggi. It is equipped to support international collaboration and innovation in the intimate apparel sector.
Work Culture:
A blend of Swiss precision and global dynamism, fostering innovation, quality, and collaboration. The culture at Triumph International emphasizes brand heritage alongside forward-thinking approaches to design, sustainability, and employee well-being, supporting the creative and operational needs of brands like sloggi.
HQ Significance:
The headquarters is the nerve center for one of the world's largest intimate apparel companies, Triumph International. It plays a crucial role in shaping the global strategy, product development, and market presence of sloggi, ensuring its continued success and appeal to consumers worldwide seeking comfort and quality.
Values Reflected in HQ: The headquarters embodies values of Swiss precision, quality craftsmanship, innovation in materials and design (core to sloggi's philosophy), and a global outlook. It supports a commitment to comfort, fit, and sustainability, which are key tenets of the sloggi brand.
Location:
sloggi, as a global brand under Triumph International, leverages a worldwide network for design, manufacturing, marketing, and distribution. Its products are available in numerous countries across Europe, Asia, North America, and Oceania, supported by Triumph's extensive retail partnerships, department stores, dedicated sloggi retail points (in some markets), and a strong e-commerce presence. Key global functions include centralized brand strategy and product development from European hubs, regional marketing adaptation, and global supply chain management to ensure consistent quality, innovation, and availability of its comfort-focused products worldwide.
Street Address:
Promenadenstrasse 24
City:
Bad Zurzach
State/Province:
Aargau
Country:
Switzerland
sloggi's Global Presence
Hong Kong SAR, China
Address: Triumph International (Hong Kong) Ltd., Kwun Tong, Kowloon, Hong Kong (representative address, specific office may vary)
To drive brand growth and market penetration for sloggi in the APAC region, adapting global strategies to local consumer preferences and market conditions, and managing regional sourcing and distribution.
Wiener Neustadt, Austria
Address: Triumph International AG, Triumphstraße 1, 2700 Wiener Neustadt, Austria
Ensuring efficient supply chain management, product availability, and market support for sloggi in key European markets, particularly focusing on Central and Eastern Europe's unique retail landscape and consumer needs.
Buying Intent Signals for sloggi
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Executive Team of sloggi
As of April 2025, sloggi' leadership includes:
Investors of sloggi
sloggi has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, Triumph International, sloggi's parent company, experienced a key leadership transition with the appointment of a new CEO, aimed at guiding the company's future growth and strategic direction. Oliver Spiesshofer moved from the CEO role to become Chairman of the Board.
Departures
New Appointments:
Technology (Tech Stack) used by sloggi
Discover the tools sloggi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
sloggi Email Formats and Examples
Email communications related to sloggi, particularly for corporate matters, typically utilize the email system of its parent company, Triumph International. While specific team or regional variations might exist, a common format is observed.
firstname.lastname@triumph.com
Format
jane.doe@triumph.com
Example
90%
Success rate
News and media
Lingerie Journal • February 27, 2024
sloggi Unveils ‘It’s Your Fit’ Marketing Campaign
Sloggi launched its new 'It’s Your Fit' marketing campaign, emphasizing personalization and the diverse ways consumers can find their perfect fit within the Sloggi range. The campaign aims to connect with consumers by highlighting individual comfort and style preferences....more
FashionUnited • October 2, 2023
sloggi and Movember partner again to raise funds for men's health
Sloggi announced its continued partnership with Movember for 2023, launching initiatives to raise funds and awareness for men's health issues, including mental health, suicide prevention, prostate cancer, and testicular cancer. This collaboration underscores Sloggi's commitment to social causes....more
Underlines Magazine • September 5, 2023
Sloggi AW23 – It Feels Like Freedom
Sloggi launched its Autumn/Winter 2023 campaign titled 'It Feels Like Freedom,' showcasing new collections that continue to emphasize the brand's core message of ultimate comfort and unrestricted movement. The campaign highlights innovative materials and versatile designs for the season....more
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