Sleeknote is a powerful marketing tool designed to help online businesses engage website visitors, generate leads, and increase conversions through customizable, non-intrusive popups, slide-ins, and other on-site messages. Founded in 2014 by Mogens Møller and Emil Kristensen in Aarhus, Denmark, Sleeknote focuses on providing e-commerce brands with user-friendly solutions to grow their email lists and drive sales without compromising the user experience. In 2019, Sleeknote was acquired by Drip, a leading e-commerce CRM, and now operates as a key product within Drip's offerings, continuing to innovate in on-site engagement strategies.
Serves as the primary hub for the Sleeknote product development, design, and engineering teams. Following its acquisition by Drip, it continues to be a key center for innovation on the Sleeknote platform.
Located in a modern office environment in Aarhus, fostering a collaborative and innovative atmosphere. While specific architectural details are not widely publicized, Danish design principles emphasizing functionality, minimalism, and natural light are common in such workspaces.
As an integral part of Drip, the culture combines Sleeknote's agile, customer-focused startup roots with Drip's broader company values. There's a strong emphasis on product excellence, teamwork, and creating impactful solutions for e-commerce. Danish work culture typically promotes work-life balance, open communication, and a relatively flat organizational structure.
Aarhus is a significant tech and university city, providing access to a skilled talent pool in engineering and design. The headquarters' location signifies Sleeknote's origins and its continued contribution to the European tech scene, even as part of a US-based company (Drip).
Sleeknote serves a global customer base through its SaaS platform, accessible to businesses worldwide. While its core product team is primarily based in Aarhus, Denmark, its operations, sales, and support are integrated with Drip's global infrastructure. This allows Sleeknote to effectively support e-commerce businesses across various international markets and time zones, helping them optimize on-site engagement and conversions.
Mindet 2D, 2nd floor
Aarhus C
Central Denmark Region
Denmark
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As of April 2025, Sleeknote' leadership includes:
Sleeknote has been backed by several prominent investors over the years, including:
Following its acquisition by Drip in 2019, distinct executive movements for Sleeknote as a standalone entity are minimal. Key leadership, such as co-founder Mogens Møller, transitioned into significant product leadership roles within Drip. No major public announcements regarding Sleeknote-specific executive hires or exits have been noted in the past 12 months; any such changes would typically occur within Drip's broader executive or leadership team structure.
Discover the tools Sleeknote uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Prior to its acquisition by Drip, Sleeknote commonly used email formats typical for tech companies, such as [first]@sleeknote.com. Post-acquisition, team members primarily use @drip.com email addresses for official communication. For inquiries, it is recommended to use official contact channels provided on the Sleeknote or Drip websites.
[first]@sleeknote.com
Format
mogens@sleeknote.com
Example
70%
Success rate
Sleeknote Blog • February 7, 2023
Sleeknote announced its dedicated Shopify app, enabling Shopify users to more easily integrate Sleeknote's popup and on-site messaging capabilities to engage customers and boost sales directly within their e-commerce platform....more
Drip Blog / TechCrunch • October 22, 2019
Drip, an e-commerce CRM platform, acquired Sleeknote, a leader in on-site engagement tools. This strategic acquisition aimed to integrate Sleeknote's advanced pop-up and form functionalities into Drip's offerings, providing merchants with more powerful tools to convert visitors and personalize customer experiences....more
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