Skift is an influential media and information company at the heart of the global travel industry. Launched in 2012, Skift provides news, research, data, and marketing services to travel executives, marketers, and technologists. Known for its deep analysis, trend-spotting, and future-focused perspective, Skift helps industry professionals understand and navigate the complexities of travel. Its offerings include daily news, in-depth reports, conferences (like Skift Global Forum), and subscription services like Skift Pro and Skift Research.
Serves as the central hub for Skift's global operations, including editorial, research, sales, marketing, product development, and event management.
Located in a modern office building on Avenue of the Americas, offering a dynamic environment with access to New York City's vibrant business and media ecosystem. The office likely features collaborative workspaces, meeting rooms, and technology infrastructure to support a global media company.
Skift fosters a fast-paced, innovative, and intellectually stimulating work culture. Employees are passionate about the travel industry and dedicated to producing high-quality, insightful content and analysis. Collaboration, critical thinking, and a forward-looking approach are highly valued.
The New York City headquarters places Skift at the crossroads of global media, finance, and business, facilitating vital connections and gathering insights relevant to the worldwide travel sector. It's a strategic location for a company reporting on global trends.
Beyond its main offices in New York City and London, Skift maintains a global presence through a distributed team of experienced journalists, analysts, researchers, and contributors located in various key markets worldwide. This remote and international workforce allows Skift to provide comprehensive, on-the-ground coverage and diverse perspectives on the travel industry. Skift's digital platforms, global conferences, and research reports serve a worldwide audience of travel professionals.
1140 Avenue of the Americas, Floor 9
New York
NY
USA
Address: Specific street address not publicly listed; operates with a London-based team and may utilize flexible office spaces.
To provide localized insights, strengthen Skift's presence and engagement within the significant European travel industry, and cater to regional audiences, subscribers, and event attendees.
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As of April 2025, Skift' leadership includes:
Skift has been backed by several prominent investors over the years, including:
Over the past 12-18 months, Skift has seen key leadership transitions, notably appointing a new Chief Financial Officer and the departure of its President. These changes reflect a dynamic period of strategic team adjustments and continued growth.
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Skift commonly utilizes an email format consisting of the first initial followed directly by the last name. For example, an employee named Jane Doe would likely have an email address like 'jdoe@skift.com'. This is a prevalent format in many modern media and technology organizations.
firstinitiallastname@skift.com
Format
rali@skift.com (example for Rafat Ali)
Example
85%
Success rate
Skift.com • February 1, 2024
Skift announced its acquisition of Hotel Tech Report, a leading platform for hotel technology research, data, and reviews. This strategic move aims to significantly enhance Skift's coverage of the rapidly evolving travel technology landscape and provide deeper, more comprehensive insights for hospitality professionals and technology vendors....more
Skift.com • December 6, 2023
Skift Research unveiled its new AI-powered U.S. Traveler Personas, leveraging artificial intelligence to provide nuanced understandings of different traveler segments. This initiative aims to offer more dynamic and detailed consumer behavior insights, helping the travel industry better target and serve its customers....more
Skift.com • September 29, 2023
The annual Skift Global Forum, held in New York City, brought together leaders from across the travel industry to discuss pressing challenges and future opportunities. Key themes from the event included the transformative role of artificial intelligence, the imperative for sustainable travel practices, and the evolving expectations of modern consumers....more
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