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Skift's Overview

Total employees130
HeadquartersNew York
Founded2012

Skift is an influential media and information company at the heart of the global travel industry. Launched in 2012, Skift provides news, research, data, and marketing services to travel executives, marketers, and technologists. Known for its deep analysis, trend-spotting, and future-focused perspective, Skift helps industry professionals understand and navigate the complexities of travel. Its offerings include daily news, in-depth reports, conferences (like Skift Global Forum), and subscription services like Skift Pro and Skift Research.

Where is Skift's Headquarters?

Skift officeSkift officeSkift officeSkift office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Skift's global operations, including editorial, research, sales, marketing, product development, and event management.

Notable Features:

Located in a modern office building on Avenue of the Americas, offering a dynamic environment with access to New York City's vibrant business and media ecosystem. The office likely features collaborative workspaces, meeting rooms, and technology infrastructure to support a global media company.

Work Culture:

Skift fosters a fast-paced, innovative, and intellectually stimulating work culture. Employees are passionate about the travel industry and dedicated to producing high-quality, insightful content and analysis. Collaboration, critical thinking, and a forward-looking approach are highly valued.

HQ Significance:

The New York City headquarters places Skift at the crossroads of global media, finance, and business, facilitating vital connections and gathering insights relevant to the worldwide travel sector. It's a strategic location for a company reporting on global trends.

Values Reflected in HQ: The headquarters' location and modern setup likely reflect Skift's values of being central to the industry conversation, fostering innovation, maintaining journalistic and research integrity, and operating with a high degree of professionalism.

Location:

Beyond its main offices in New York City and London, Skift maintains a global presence through a distributed team of experienced journalists, analysts, researchers, and contributors located in various key markets worldwide. This remote and international workforce allows Skift to provide comprehensive, on-the-ground coverage and diverse perspectives on the travel industry. Skift's digital platforms, global conferences, and research reports serve a worldwide audience of travel professionals.

Street Address:

1140 Avenue of the Americas, Floor 9

City:

New York

State/Province:

NY

Country:

USA

Skift's Global Presence

London, UK

Address: Specific street address not publicly listed; operates with a London-based team and may utilize flexible office spaces.

To provide localized insights, strengthen Skift's presence and engagement within the significant European travel industry, and cater to regional audiences, subscribers, and event attendees.

Buying Intent Signals for Skift

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Skift

As of April 2025, Skift' leadership includes:

Rafat Ali - Founder & CEO
Jason Clampet - Co-founder & Chief Product Officer
Tom Lowry - Editor-in-Chief
Dan McCarthy - Chief Financial Officer
Rosie Spinks - Head of Content, Skift Advisory

Investors of Skift

Skift has been backed by several prominent investors over the years, including:

Lerer Hippeau
Primary Venture Partners
Advancit Capital
Ironfire Ventures
The WGI Group
Walter Kortschak
Tom Glocer

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Over the past 12-18 months, Skift has seen key leadership transitions, notably appointing a new Chief Financial Officer and the departure of its President. These changes reflect a dynamic period of strategic team adjustments and continued growth.

Departures

Carolyn Kremins, Carolyn Kremins concluded her tenure as President of Skift at the end of 2023.

New Appointments:

Dan McCarthy, Dan McCarthy joined Skift as Chief Financial Officer, bringing extensive financial leadership experience to the travel media company.

Technology (Tech Stack) used by Skift

Discover the tools Skift uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Skift Email Formats and Examples

Skift commonly utilizes an email format consisting of the first initial followed directly by the last name. For example, an employee named Jane Doe would likely have an email address like 'jdoe@skift.com'. This is a prevalent format in many modern media and technology organizations.

firstinitiallastname@skift.com

Format

rali@skift.com (example for Rafat Ali)

Example

85%

Success rate

News and media

Skift.comFebruary 1, 2024

Skift Acquires Hotel Tech Report to Bolster Technology Coverage

Skift announced its acquisition of Hotel Tech Report, a leading platform for hotel technology research, data, and reviews. This strategic move aims to significantly enhance Skift's coverage of the rapidly evolving travel technology landscape and provide deeper, more comprehensive insights for hospitality professionals and technology vendors....more

Skift.comDecember 6, 2023

Skift Introduces AI Personas to Deepen Travel Consumer Insights

Skift Research unveiled its new AI-powered U.S. Traveler Personas, leveraging artificial intelligence to provide nuanced understandings of different traveler segments. This initiative aims to offer more dynamic and detailed consumer behavior insights, helping the travel industry better target and serve its customers....more

Skift.comSeptember 29, 2023

Skift Global Forum 2023 Concludes, Highlighting Innovation, AI, and Sustainability in Travel

The annual Skift Global Forum, held in New York City, brought together leaders from across the travel industry to discuss pressing challenges and future opportunities. Key themes from the event included the transformative role of artificial intelligence, the imperative for sustainable travel practices, and the evolving expectations of modern consumers....more

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