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Sira Naturals
What Does Sira Naturals Do?
Sira Naturals is a vertically integrated cannabis company based in Massachusetts, known for its commitment to producing high-quality cannabis products for both medical patients and adult-use consumers. They operate cultivation and manufacturing facilities, as well as multiple retail dispensaries across the state. Sira Naturals emphasizes sustainable practices, product innovation, and community engagement. The company was acquired by Ayr Wellness Inc. in 2021, and now operates as a key brand under the Ayr umbrella in Massachusetts.
Where Is Sira Naturals's Headquarters?
HQ Function
Serves as the central hub for cultivation, processing, manufacturing, and administrative operations for Sira Naturals in Massachusetts.
Notable Features:
State-of-the-art cultivation rooms, advanced extraction labs, and a secure processing facility designed to meet rigorous state compliance standards for cannabis production.
Work Culture:
A professional and compliant environment focused on quality control, innovation in cannabis products, and employee well-being. Emphasis on teamwork and adherence to stringent regulatory guidelines.
HQ Significance:
The Milford facility is critical to Sira Naturals' seed-to-sale model, allowing them to control the quality and consistency of their products supplied to their dispensaries and wholesale partners across Massachusetts.
Values Reflected in HQ: Commitment to quality, safety, compliance, and innovation in the cannabis industry.
Location:
Sira Naturals' operations are primarily concentrated within the state of Massachusetts, USA. As a subsidiary of Ayr Wellness, it is part of a larger multi-state operator (MSO) with a presence in several U.S. states. Sira Naturals itself does not have an independent global presence outside the US.
Street Address:
100 E Main St
City:
Milford
State/Province:
MA
Country:
USA
Where Else Does Sira Naturals Operate Around the World?
Somerville, MA, USA
Address: 240 Elm Street, Somerville, MA 02144
Provides accessible, legal cannabis products to the Davis Square neighborhood and surrounding Somerville/Cambridge communities, focusing on customer education and responsible sales.
Needham, MA, USA
Address: 29 Franklin St, Needham, MA 02494
Serves as a key cannabis retail point in the western suburbs of Boston, offering a convenient location for purchasing regulated cannabis products.
Boston (Back Bay - AYR branded), MA, USA
Address: 827 Boylston St, Boston, MA 02116
Caters to residents, commuters, and tourists in the heart of Boston, providing a premium cannabis retail experience.
Buying Intent Signals for Sira Naturals
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Sira Naturals? Meet the Executive Team
As of April 2025, Sira Naturals' leadership includes:
Who's Investing in Sira Naturals?
Sira Naturals has been backed by several prominent investors over the years, including:
What Leadership Changes Has Sira Naturals Seen Recently?
Recent executive changes at Ayr Wellness, the parent company of Sira Naturals, reflect strategic positioning and growth initiatives within the multi-state cannabis market. Key leadership roles have been filled to drive operational excellence and market expansion.
Departures
New Appointments:
What Technology (Tech Stack) Is Used bySira Naturals?
Discover the tools Sira Naturals uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sira Naturals Email Formats and Examples
As part of Ayr Wellness, Sira Naturals employees likely use email addresses associated with the parent company domain (ayrwellness.com) or may retain siranaturals.org for some communications. Common formats include first initial + last name or first name . last name.
[first_initial][last]@ayrwellness.com or [first].[last]@siranaturals.org
Format
jdoe@ayrwellness.com or jane.doe@siranaturals.org
Example
80%
Success rate
What's the Latest News About Sira Naturals?
Business Wire • February 16, 2023
Ayr Wellness Opens AYR Dispensary Back Bay, Boston’s 8th Retail Location in Massachusetts
Ayr Wellness announced the opening of its flagship dispensary, AYR Back Bay, in Boston. This location, previously Sira Naturals Boylston Street, marks the company's 8th retail store in Massachusetts, enhancing its presence in the key adult-use market....more
Sira Naturals Blog • May 10, 2021
Sira Naturals Somerville Now Open for Adult-Use Sales
Sira Naturals announced that its Somerville dispensary location began serving adult-use cannabis customers, expanding from its original medical-only operations. This allowed greater access to their product range for recreational consumers in the Somerville area....more
GlobeNewswire • February 2, 2021
Ayr Strategies (now Ayr Wellness) Completes Acquisition of Sira Naturals
Ayr Strategies Inc. announced the closing of its acquisition of Sira Naturals, a leading licensed operator in Massachusetts. This strategic move significantly expanded Ayr's footprint into the Massachusetts cannabis market....more
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