HQ Function

Serves as the central hub for design, product development, brand management, marketing, and overall business operations.

Notable Features:

Likely a creatively inspiring space reflecting the brand's minimalist and sophisticated aesthetic, potentially featuring open-plan design studios, showrooms, and collaborative areas.

Work Culture:

A dynamic, creative, and collaborative environment focused on fashion innovation, quality, and brand storytelling. Employees likely share a passion for design and contemporary style.

HQ Significance:

The Sydney headquarters is pivotal for maintaining the brand's Australian identity, design integrity, and for overseeing its global expansion and operations.

Values Reflected in HQ: The headquarters likely reflects values of creativity, quality, minimalism, and a connection to Australian lifestyle and design.

Location:

SIR. The Label operates globally primarily through its e-commerce platform and a network of high-end department stores, boutiques, and online retailers across Australia, North America, Europe, and Asia. While design and core operations are centralized in Sydney, their distribution and brand reach are international, supported by strategic retail partnerships and digital marketing efforts.

Street Address:

Level 1/122 Oxford St (Note: This is a flagship store location, administrative HQ may be co-located or nearby; precise corporate HQ address not publicly listed)

City:

Paddington (Sydney)

State/Province:

New South Wales

Country:

Australia