Operative
What Does Operative Do?
Operative, which acquired and integrated SintecMedia in 2016, is a global advertising technology company that provides comprehensive software and services for media companies. Their solutions aim to streamline the entire advertising lifecycle, from sales and trafficking to billing and revenue management. Operative's platforms, such as AOS (Advertising Operations Suite) and OnBoard, help broadcasters, publishers, and digital media organizations manage complex ad operations, optimize inventory, and maximize revenue across linear, digital, and converged media. They focus on improving efficiency, providing actionable insights, and enabling media companies to adapt to the rapidly evolving advertising landscape. SintecMedia was known for its broadcast management solutions, and this expertise has been integrated into Operative's broader offerings.
Where Is Operative's Headquarters?
HQ Function
The New York headquarters serves as the central hub for Operative's global operations, including executive leadership, strategic planning, product management, sales, marketing, and corporate functions.
Notable Features:
Located in a prominent Manhattan building, the office likely features modern amenities, collaborative workspaces, and advanced technology infrastructure to support its operations and workforce.
Work Culture:
Operative's work culture is likely dynamic and innovative, reflecting the fast-paced nature of the ad tech industry. It probably emphasizes collaboration, customer-centricity, and continuous improvement to meet the evolving needs of media companies.
HQ Significance:
The New York HQ is strategically important due to its proximity to major media companies, advertising agencies, and financial institutions, facilitating key partnerships and client engagement in the North American market.
Values Reflected in HQ: The headquarters likely reflects values such as innovation, efficiency, global connectivity, and leadership in the advertising technology sector.
Location:
Operative maintains a significant global presence with offices and operations across North America, Europe, the Middle East, and Asia-Pacific. This international footprint enables them to support a diverse range of media companies worldwide, offering localized sales, service, and development capabilities. Key functions supported globally include product development and R&D (notably in Israel and the US), sales and account management (across all major regions), customer support, and implementation services, ensuring comprehensive coverage for their international clientele.
Street Address:
1 Park Avenue, Floor 16
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Operative Operate Around the World?
Jerusalem, Israel
Address: Jerusalem Technology Park, Building 9, Floor 3, Malcha, Jerusalem
Serves as a core development center, driving innovation for Operative's global product offerings and supporting clients in the EMEA region.
London, United Kingdom
Address: The Office Group, 20 Eastbourne Terrace, Paddington, London, W2 6LG
Manages client relationships, sales activities, and provides localized support for Operative's solutions across European and Middle Eastern markets.
Denver, CO, USA
Address: 1600 Broadway Suite 1600, Denver, CO 80202
Supports North American operations, client engagement, and may host specific product or operational teams.
Sydney, Australia
Address: Level 1, 100 Harris Street, Pyrmont, NSW 2009
Drives growth and provides localized services for Operative's client base throughout the Asia-Pacific region.
Paris, France
Address: Spaces, 124 rue Réaumur, 75002 Paris
Caters to the specific needs of media companies in France and surrounding regions, providing local expertise and support.
Buying Intent Signals for Operative
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Operative? Meet the Executive Team
As of April 2025, Operative' leadership includes:
Who's Investing in Operative?
Operative has been backed by several prominent investors over the years, including:
What Leadership Changes Has Operative Seen Recently?
Operative's executive team has seen some strategic appointments and transitions in the past year, focusing on strengthening product leadership and global operations. No major C-suite departures have been publicly noted, indicating stability in top leadership.
New Appointments:
What Technology (Tech Stack) Is Used byOperative?
Discover the tools Operative uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Operative Email Formats and Examples
Operative primarily uses the [first_initial][last]@operative.com email format (e.g., jdoe@operative.com). Another common format is [first].[last]@operative.com (e.g., jane.doe@operative.com).
[first_initial][last]@operative.com or [first].[last]@operative.com
Format
jdoe@operative.com
Example
85%
Success rate
What's the Latest News About Operative?
Operative.com Press Release • September 12, 2023
Operative News: Angie Russell Joins Operative as Chief Product Officer
Operative announced the appointment of Angie Russell as Chief Product Officer. Russell will lead the company's product vision, strategy, and execution, focusing on delivering innovative solutions for media companies....more
Operative.com Press Release • June 27, 2023
Operative News: Operative Announces Expanded Partnership with Warner Bros. Discovery to Power Converged Advertising Sales
Operative has expanded its long-standing partnership with Warner Bros. Discovery (WBD). WBD will leverage Operative's AOS platform to manage its converged advertising sales across its diverse portfolio of linear and digital assets....more
Operative.com Blog • February 14, 2023
Operative Insights: Navigating the Future of TV Advertising: Key Trends and Strategies
Operative published a blog post discussing key trends shaping the future of TV advertising, including the rise of CTV, data-driven targeting, and the need for converged ad management solutions....more
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