What Does Sinorbis Do?

Total employees31
HeadquartersSydney
Founded2016

Sinorbis is an award-winning software company dedicated to helping businesses expand into Asia by overcoming digital and cultural barriers. Its integrated, cloud-based platform provides a suite of tools for website creation and management, e-commerce, social media marketing (including WeChat and Weibo), and digital advertising, all specifically optimized for Asian markets, particularly China. Sinorbis aims to simplify the complexities of Asian digital ecosystems, making it easier for Western companies to establish and grow their online presence effectively.

Where Is Sinorbis's Headquarters?

Sinorbis officeSinorbis officeSinorbis officeSinorbis office
*Images sourced via web search. Rights belong to original owners

HQ Function

Global headquarters responsible for strategic planning, core technology development, product management, international sales, marketing, and corporate operations.

Notable Features:

Located in a prominent commercial tower in Sydney's CBD, offering modern office facilities, collaborative workspaces, and excellent transport links, equipped with technology to support its global operations.

Work Culture:

Dynamic, multicultural, and results-oriented, with a strong emphasis on innovation and helping Western businesses navigate the complexities of Asian digital markets. Fosters a collaborative environment encouraging cross-border teamwork and creative problem-solving.

HQ Significance:

Serves as the central hub for Sinorbis's global operations and strategic direction in empowering Western businesses in Asia. It's the nerve center for innovation and coordination of its international offices.

Values Reflected in HQ: The HQ's setup likely mirrors Sinorbis's values of innovation, efficiency, global connectivity, and customer-centricity through its technology infrastructure, open-plan areas, and collaborative environment.

Location:

Sinorbis supports businesses globally by providing a comprehensive digital marketing platform and expert services tailored for Asian markets, with a primary focus on China. Their functions supported globally include localized website development and hosting, e-commerce solutions, social media management (WeChat, Weibo, Douyin, etc.), digital advertising (Baidu, 360 Search), SEO for Chinese search engines, content marketing, and data analytics. This enables companies from North America, Europe, Australia, and other regions to effectively establish their brand, reach, and engage with consumers across Asia.

Street Address:

Level 10, 580 George Street

City:

Sydney

State/Province:

New South Wales

Country:

Australia

Where Else Does Sinorbis Operate Around the World?

Shanghai, China

Address: Central business district, Shanghai (Specific street address not publicly listed for all regional offices)

To provide on-the-ground support, market intelligence, and culturally adapted strategies for businesses targeting Chinese consumers.

Ho Chi Minh City, Vietnam

Address: Office in Ho Chi Minh City (Specific street address not publicly listed)

To enhance Sinorbis's technology development capabilities, provide regional operational support, and potentially expand its footprint within the burgeoning Southeast Asian digital market.

Colombo, Sri Lanka

Address: Office in Colombo (Specific street address not publicly listed)

To leverage Sri Lanka's skilled technology workforce for research & development, platform maintenance, and back-office support, contributing to global operational efficiency.

Buying Intent Signals for Sinorbis

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sinorbis? Meet the Executive Team

As of April 2025, Sinorbis' leadership includes:

Nicolas Chu - CEO & Founder
Allen Qu - Co-founder & CTO
Dandan Cheng - Co-founder & Chief Growth Officer - China
Vijay Solanki - Chief Marketing Officer

Who's Investing in Sinorbis?

Sinorbis has been backed by several prominent investors over the years, including:

Jelix Ventures
Wavemaker Partners
Gengu Fund
Artesian
Executive Channel Holdings (ECH)

What Leadership Changes Has Sinorbis Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major C-level executive hires or departures announced by Sinorbis in the last 12-18 months. The core leadership team appears to have remained stable during this period.

What Technology (Tech Stack) Is Used bySinorbis?

Discover the tools Sinorbis uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sinorbis Email Formats and Examples

Sinorbis likely utilizes common professional email formats. While the exact primary format isn't publicly disclosed, patterns such as [first_initial][last]@sinorbis.com (e.g., jdoe@sinorbis.com) or [first].[last]@sinorbis.com (e.g., jane.doe@sinorbis.com) are frequently adopted by technology companies for their professional communications.

[first_initial][last]@sinorbis.com

Format

nchu@sinorbis.com

Example

75%

Success rate

What's the Latest News About Sinorbis?

PRWeb • November 15, 2023

Sinorbis Announces Strategic Partnership with PIMworks to Enhance Digital Shelf Capabilities for Brands Entering Asia

Sinorbis, the market-leading all-in-one digital marketing platform to accelerate digital growth in Asia, today announced a strategic partnership with PIMworks, a prominent Product Information Management (PIM) solution. This collaboration is set to provide businesses with enhanced capabilities to manage and optimize their product content across various Asian digital channels....more

Mumbrella • June 20, 2023

Sinorbis and PingPong Payments forge strategic partnership to streamline cross-border e-commerce into China

Sinorbis, a multi-award-winning martech company that specialises in helping businesses expand into Asia, has announced a new strategic partnership with PingPong Payments, a global leader in cross-border payment solutions. The collaboration aims to simplify and enhance the e-commerce experience for businesses looking to sell into the lucrative Chinese market....more

CMO Australia • February 21, 2023

Former IAB CEO, Gai Le Roy, joins Sinorbis board

Former CEO of IAB Australia, Gai Le Roy, has joined the board of Sinorbis, an Australian-founded technology company helping Western businesses digitally crack the Asian consumer market. Le Roy brings extensive experience in digital advertising and media to the martech firm....more

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