Singapore Tourism Board
Singapore Tourism Board's Overview
The Singapore Tourism Board (STB) is a statutory board under the Ministry of Trade and Industry of Singapore. It is the lead development agency for tourism, one of Singapore’s key economic sectors. STB works to differentiate Singapore as a compelling destination for leisure and business, offering inspiring and quality experiences. Their mission involves shaping a dynamic tourism landscape, marketing Singapore's vielfältig attractions globally, and fostering industry partnerships to drive innovation and growth.
Where is Singapore Tourism Board's Headquarters?
HQ Function
Serves as the central command for STB's global operations, including policy formulation, strategic planning, industry development, and corporate services.
Notable Features:
Tourism Court is a modern office building designed to facilitate collaboration and innovation. While not a public tourist attraction itself, its location signifies STB's close connection to the heart of Singapore's tourism offerings.
Work Culture:
STB fosters a dynamic, passionate, and forward-thinking work environment. Employees are dedicated to promoting Singapore and often work on innovative projects. The culture emphasizes collaboration, continuous learning, and adapting to the evolving global tourism landscape.
HQ Significance:
The headquarters is the nerve center for Singapore's tourism strategies, driving initiatives that enhance the country's appeal as a global destination and contribute significantly to its economy.
Values Reflected in HQ: The headquarters' operations and environment reflect STB's commitment to excellence, innovation, and collaboration in championing Singapore's tourism sector.
Location:
The Singapore Tourism Board operates a network of over 20 regional offices spanning key markets in Asia, Oceania, Europe, and the Americas. These international outposts are crucial for implementing localized marketing strategies, forging B2B and B2C partnerships, promoting Singapore as a MICE (Meetings, Incentives, Conventions, Exhibitions) destination, managing media relations, and gathering market intelligence to effectively drive tourism growth globally.
Street Address:
1 Orchard Spring Lane
City:
Singapore
State/Province:
Singapore
Country:
Singapore
Singapore Tourism Board's Global Presence
New York, USA
Address: 1155 Avenue of the Americas, Suite 2300, New York, NY 10036, USA
To increase visitor arrivals and tourism receipts from North and South America by showcasing Singapore's unique attractions and MICE capabilities.
London, United Kingdom
Address: Grand Buildings, 1-3 Strand, Trafalgar Square, London WC2N 5HR, United Kingdom
To attract leisure and business travelers from the UK and key European markets, and to strengthen ties with European travel industry stakeholders.
Shanghai, China
Address: Unit 2801-04, CITIC Square, 1168 Nanjing West Road, Jing'an District, Shanghai 200041, China
To drive tourism growth from mainland China by engaging consumers, media, and travel trade partners through culturally relevant campaigns.
Mumbai, India
Address: Unit No. C-3, North Avenue, Maker Maxity, Bandra Kurla Complex, Bandra (East), Mumbai 400051, India
To deepen market penetration in India, promoting Singapore as a preferred travel destination for Indian families, young adults, and business event organizers.
Buying Intent Signals for Singapore Tourism Board
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Executive Team of Singapore Tourism Board
As of April 2025, Singapore Tourism Board' leadership includes:
Investors of Singapore Tourism Board
Singapore Tourism Board has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive transition in the past year was the appointment of Ms. Melissa Ow as the new Chief Executive, succeeding Mr. Keith Tan who completed his tenure.
Departures
New Appointments:
Technology (Tech Stack) used by Singapore Tourism Board
Discover the tools Singapore Tourism Board uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Singapore Tourism Board Email Formats and Examples
Common email formats for the Singapore Tourism Board (stb.gov.sg) typically include [firstname]_[lastname]@stb.gov.sg or [firstinitial][lastname]@stb.gov.sg. For general inquiries, it is recommended to use the official contact channels provided on their website to ensure your query reaches the appropriate department.
[firstname]_[lastname]@stb.gov.sg or [f][lastname]@stb.gov.sg
Format
jane_doe@stb.gov.sg or jdoe@stb.gov.sg
Example
70%
Success rate
News and media
Singapore Tourism Board Official Website • May 16, 2024
Singapore Tourism Board and Klook Forge Two-Year Global Partnership to Drive Travel to Singapore
STB and Klook announced a two-year global partnership to promote Singapore as a premier travel destination. The collaboration includes co-investing in digital marketing initiatives and curating new and engaging experiences for travelers....more
Singapore Tourism Board Official Website • February 15, 2024
Singapore's Tourism Sector Recovery Gains Strong Momentum in 2023
STB reported that Singapore's tourism sector saw strong recovery in 2023, with international visitor arrivals reaching 13.6 million and tourism receipts estimated at S$24.5 to S$26.0 billion, exceeding initial forecasts....more
TTG Asia • October 5, 2023
STB launches Made in Singapore global campaign
The Singapore Tourism Board launched its latest global marketing campaign, 'Made in Singapore,' aiming to inspire travel to Singapore by highlighting how ordinary moments are transformed into extraordinary experiences....more
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