Sinar Mas Land
Sinar Mas Land's Overview
Sinar Mas Land is one of the largest and most diversified property developers in Indonesia. With over 50 years of experience, the company is known for developing visionary master-planned townships, residential areas, commercial and industrial estates, as well as hospitality properties. Key projects include BSD City, a prominent independent city development, and significant investments in commercial buildings, hotels, and resorts across Indonesia and internationally, including in Malaysia, China, and the United Kingdom. Sinar Mas Land is committed to sustainable development and creating vibrant, future-ready living and working environments.
Where is Sinar Mas Land's Headquarters?
HQ Function
Serves as a key hub for Sinar Mas Land's Indonesian corporate strategy, project development oversight, financial management, marketing, and administrative operations for its extensive property portfolio.
Notable Features:
Sinar Mas Land Plaza is a modern, high-rise office tower recognized for its architectural design and prominent location in Jakarta's CBD. It features state-of-the-art office facilities and amenities.
Work Culture:
The work culture at Sinar Mas Land's headquarters is dynamic and professional, reflecting its status as a leading property developer. It emphasizes innovation, collaboration, integrity, and a strong focus on project execution and customer satisfaction, driven by the group's entrepreneurial spirit.
HQ Significance:
The Jakarta headquarters is significant as it's the nerve center for one of Southeast Asia's largest property developers' core Indonesian operations, coordinating landmark projects like BSD City and other major urban developments. It represents the company's strong presence and commitment to Indonesia's growth.
Values Reflected in HQ: The headquarters reflects values of professionalism, innovation, scale, and a commitment to quality development, mirroring the company's brand and vision for creating sustainable and modern environments.
Location:
Sinar Mas Land supports a range of functions globally, extending beyond its primary operations in Indonesia. These include international project development and management (e.g., in Malaysia, China, UK), international sales and marketing for its properties, strategic investment and portfolio management through its Singapore-listed entity, and forging global partnerships for technology, design, and sustainable development practices. Their global offices also facilitate investor relations and corporate finance activities on an international scale.
Street Address:
Sinar Mas Land Plaza, Jl. M.H. Thamrin No. 51, Kav. 22
City:
Jakarta Pusat
State/Province:
DKI Jakarta
Country:
Indonesia
Sinar Mas Land's Global Presence
Singapore, Singapore
Address: 108 Pasir Panjang Road, #06-00 Golden Agri Plaza, Singapore 118535
Acts as a strategic hub for international expansion, capital raising, and managing the company's global property portfolio beyond its core Indonesian market.
Tangerang, Banten, Indonesia
Address: BSD Green Office Park, Jl. Grand Boulevard BSD City, Tangerang, Banten 15345
Manages and promotes one of the largest and most comprehensive independent city developments in Indonesia, showcasing Sinar Mas Land's capabilities in large-scale urban development.
Buying Intent Signals for Sinar Mas Land
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Executive Team of Sinar Mas Land
As of April 2025, Sinar Mas Land' leadership includes:
Investors of Sinar Mas Land
Sinar Mas Land has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
During the last 12 months, Sinar Mas Land saw limited publicly announced changes at the top executive/board level of its listed entities. One notable change was the cessation of a Non-Executive Director at Sinar Mas Land Limited (Singapore). Other board compositions largely remained stable as per latest annual reports and AGM outcomes.
Departures
Technology (Tech Stack) used by Sinar Mas Land
Discover the tools Sinar Mas Land uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sinar Mas Land Email Formats and Examples
Sinar Mas Land commonly uses email formats based on employee names. The most typical patterns involve a combination of the first name, last name, or initials, followed by the @sinarmasland.com domain. Variations might exist across different departments or regions.
Common formats include [first].[last]@sinarmasland.com or [first_initial][last_name]@sinarmasland.com. For example, 'john.doe@sinarmasland.com' or 'jdoe@sinarmasland.com'.
Format
jane.doe@sinarmasland.com
Example
75%
Success rate
News and media
The Jakarta Post • March 6, 2024
Sinar Mas Land, Microsoft to Develop 'Generative AI' for BSD City
Sinar Mas Land is collaborating with Microsoft to integrate generative artificial intelligence (AI) into its flagship BSD City township, aiming to enhance smart city services, operational efficiency, and resident experiences. The partnership focuses on developing AI-powered solutions for various aspects of urban living and management within the development....more
Kontan.co.id • May 21, 2024
Sinar Mas Land (BSDE) Optimistic About Achieving IDR 9.5 Trillion Marketing Sales Target in 2024
PT Bumi Serpong Damai Tbk (BSDE), operating under Sinar Mas Land, expresses confidence in reaching its marketing sales target of IDR 9.5 trillion for 2024. This optimism is driven by strong demand for its property products and ongoing strategic project launches....more
Bisnis.com • February 27, 2024
Sinar Mas Land (BSDE) Collaborates with ITB to Develop Property Innovation in BSD City
Sinar Mas Land, through PT Bumi Serpong Damai Tbk (BSDE), partnered with Bandung Institute of Technology (ITB) to establish the ITB Innovation Park at BSD City. This collaboration aims to foster research, development, and innovation in the property sector and smart city solutions....more
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