Simulmedia is a pioneer in advanced television advertising, providing the TV+® platform, a comprehensive solution for cross-channel TV advertising. The platform leverages data science and programmatic buying to enable advertisers to plan, activate, measure, and optimize campaigns across both linear and Connected TV (CTV). Simulmedia focuses on delivering targeted audiences and performance-based outcomes, helping brands navigate the evolving TV landscape and maximize their advertising ROI by reaching viewers wherever and whenever they watch.
The New York headquarters serves as Simulmedia's central hub for executive leadership, technology development, product innovation, sales, marketing, client services, and overall business operations.
While specific internal architectural details are not widely publicized, the office is situated in a prominent commercial building in Manhattan's NoMad district, offering modern amenities conducive to a dynamic tech company. Its location provides excellent accessibility and proximity to clients and partners.
Simulmedia fosters a work culture that is innovative, data-driven, and collaborative. Employees often experience a fast-paced environment focused on performance, problem-solving, and driving results in the ad-tech space. There's an emphasis on leveraging technology to disrupt and improve TV advertising.
The New York City headquarters is significant due to its proximity to major media companies, advertising agencies, financial institutions, and a rich talent pool. This location enhances Simulmedia's industry engagement, partnership opportunities, and innovation capabilities in the competitive ad-tech sector.
Simulmedia's operations and client base are primarily focused on the United States television advertising market. Their TV+ platform is designed to support national, regional, and hyper-local advertising campaigns across U.S. linear and connected TV (CTV) networks, serving domestic brands, agencies, and media companies. While their technology and data may involve global partnerships, their core service delivery is U.S.-centric.
79 Madison Avenue, 5th Floor
New York
NY
USA
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As of April 2025, Simulmedia' leadership includes:
Simulmedia has been backed by several prominent investors over the years, including:
Simulmedia significantly strengthened its leadership team in early 2024 with the promotion of Jon Werp to President, highlighting a strategic focus on scaling operations and market growth. No other major public announcements of executive hires or departures have been noted in the past 12 months.
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Simulmedia commonly utilizes the email format `first.last@simulmedia.com` for its employees. For instance, an employee named Jane Doe would likely have the email address jane.doe@simulmedia.com. While this is the most prevalent pattern, other variations might exist in smaller numbers.
[first].[last]@simulmedia.com
Format
jane.doe@simulmedia.com
Example
85%
Success rate
TVREV • April 12, 2024
TVREV published a special report detailing how Simulmedia's TV+ platform is transforming television advertising by providing data-driven, cross-channel buying and measurement for linear and CTV, enabling advertisers to reach targeted audiences effectively....more
Yahoo Finance (via Business Wire) • January 18, 2024
Simulmedia announced the appointment of Jon Werp as its President. Werp, who previously served as Chief Revenue Officer, will now lead the company's go-to-market strategy, sales, marketing, and operations to drive growth for its TV+ platform....more
MediaPost • October 12, 2023
Simulmedia announced an enhancement to its TV+ platform, allowing advertisers to directly purchase Connected TV (CTV) inventory. This move further unifies linear and CTV ad buying through a single, streamlined interface, offering more comprehensive control to advertisers....more
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