highperformr logo

Simplicate's Overview

Total employees130
HeadquartersAmsterdam
Founded2014

Simplicate is a comprehensive Professional Services Automation (PSA) software solution tailored for professional service organizations, including consultancies, IT firms, marketing agencies, and accountancies. It aims to simplify complex business processes by integrating Customer Relationship Management (CRM), project management, time tracking, invoicing, sales, and Human Resource Management (HRM) into a single, user-friendly cloud-based platform. By providing a 360-degree view of operations, Simplicate helps businesses optimize workflows, improve client relationships, manage resources effectively, and drive profitability. Their focus is on helping service-based companies save time, reduce administrative burdens, and make data-driven decisions. In May 2024, Simplicate was acquired by Visma, a European leader in cloud business solutions, to further strengthen its offerings and market reach.

Where is Simplicate's Headquarters?

Simplicate officeSimplicate officeSimplicate officeSimplicate office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic leadership, product development, sales, marketing, and core customer support operations for their business software.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, typical of a progressive tech company, with open-plan spaces and meeting areas.

Work Culture:

A dynamic, innovative, and collaborative work environment that encourages teamwork, continuous learning, and a customer-centric approach. Likely emphasizes agility and employee empowerment.

HQ Significance:

The Amsterdam HQ is crucial for Simplicate's operations in the Benelux market and serves as the nerve center for its product innovation and strategic growth, now within the Visma group.

Values Reflected in HQ: The HQ likely reflects Simplicate's values of efficiency, simplicity, collaboration, and innovation through its functional design and supportive work environment.

Location:

While Simplicate's direct office presence is concentrated in the Netherlands, its cloud-based PSA software is used by companies primarily in the Benelux region (Belgium, Netherlands, Luxembourg). The platform supports businesses that may have international clients or operations, enabling remote access to CRM, project management, time tracking, and invoicing functionalities. Following its acquisition by Visma, its potential for broader European reach is significantly enhanced.

Street Address:

Joan Muyskenweg 22

City:

Amsterdam

State/Province:

North Holland

Country:

Netherlands

Simplicate's Global Presence

Groningen, Netherlands

Address: Leonard Springerlaan 19, 9727 KB Groningen

Supports Simplicate's national coverage within the Netherlands, providing additional capacity for development, sales, and customer support, and tapping into regional expertise.

Buying Intent Signals for Simplicate

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Simplicate

As of April 2025, Simplicate' leadership includes:

Peter Hager - CEO & Co-founder
Gerard Loode - CTO & Co-founder
Martijn van der Veen - CCO & Co-founder

Investors of Simplicate

Simplicate has been backed by several prominent investors over the years, including:

Newion (early stage investor)
PSG (Providence Strategic Growth) (pre-acquisition growth equity investor)
Visma (Current parent company post-acquisition)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant event impacting Simplicate's leadership context is its acquisition by Visma in May 2024. The founding executive team (CEO Peter Hager, CTO Gerard Loode, CCO Martijn van der Veen) is reported to be continuing with the company post-acquisition. No other major C-suite hires or exits were prominently reported in the 12 months leading up to this major transition.

Technology (Tech Stack) used by Simplicate

Discover the tools Simplicate uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Simplicate Email Formats and Examples

Simplicate commonly uses the [first].[last]@simplicate.com and [firstinitial][last]@simplicate.com email formats for its employees. The [first].[last] pattern appears more frequently for full names.

[first].[last]@simplicate.com or [f][last]@simplicate.com

Format

peter.hager@simplicate.com

Example

85%

Success rate

News and media

Visma BlogMay 28, 2024

Simplicate News: Visma acquires leading Dutch Professional Services Automation software provider Simplicate

Visma, a European leader in cloud business solutions, announced the acquisition of Simplicate, a top provider of PSA software in the Netherlands. This strategic move aims to strengthen Visma’s portfolio for SME professional services firms and accelerate Simplicate’s growth trajectory....more

PSG EquityJanuary 10, 2023

Simplicate News: PSG Announces Strategic Growth Investment in Simplicate

PSG, a leading growth equity firm, announced a strategic growth investment in Simplicate. The partnership aimed to support Simplicate in scaling its operations, accelerating product innovation, and potentially expanding its market presence in Europe before its subsequent acquisition by Visma....more

Simplicate BlogNovember 7, 2023

Simplicate News: Simplicate wins FD Gazellen Award 2023

Simplicate announced it was recognized as one of the fastest-growing companies in the Netherlands by winning an FD Gazellen Award for 2023. This award highlights the company's significant growth and success in the Dutch market....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Simplicate, are just a search away.