Simplicate is a comprehensive Professional Services Automation (PSA) software solution tailored for professional service organizations, including consultancies, IT firms, marketing agencies, and accountancies. It aims to simplify complex business processes by integrating Customer Relationship Management (CRM), project management, time tracking, invoicing, sales, and Human Resource Management (HRM) into a single, user-friendly cloud-based platform. By providing a 360-degree view of operations, Simplicate helps businesses optimize workflows, improve client relationships, manage resources effectively, and drive profitability. Their focus is on helping service-based companies save time, reduce administrative burdens, and make data-driven decisions. In May 2024, Simplicate was acquired by Visma, a European leader in cloud business solutions, to further strengthen its offerings and market reach.
Serves as the central hub for strategic leadership, product development, sales, marketing, and core customer support operations for their business software.
Modern office facilities designed to foster collaboration and innovation, typical of a progressive tech company, with open-plan spaces and meeting areas.
A dynamic, innovative, and collaborative work environment that encourages teamwork, continuous learning, and a customer-centric approach. Likely emphasizes agility and employee empowerment.
The Amsterdam HQ is crucial for Simplicate's operations in the Benelux market and serves as the nerve center for its product innovation and strategic growth, now within the Visma group.
While Simplicate's direct office presence is concentrated in the Netherlands, its cloud-based PSA software is used by companies primarily in the Benelux region (Belgium, Netherlands, Luxembourg). The platform supports businesses that may have international clients or operations, enabling remote access to CRM, project management, time tracking, and invoicing functionalities. Following its acquisition by Visma, its potential for broader European reach is significantly enhanced.
Joan Muyskenweg 22
Amsterdam
North Holland
Netherlands
Address: Leonard Springerlaan 19, 9727 KB Groningen
Supports Simplicate's national coverage within the Netherlands, providing additional capacity for development, sales, and customer support, and tapping into regional expertise.
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As of April 2025, Simplicate' leadership includes:
Simplicate has been backed by several prominent investors over the years, including:
The most significant event impacting Simplicate's leadership context is its acquisition by Visma in May 2024. The founding executive team (CEO Peter Hager, CTO Gerard Loode, CCO Martijn van der Veen) is reported to be continuing with the company post-acquisition. No other major C-suite hires or exits were prominently reported in the 12 months leading up to this major transition.
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Simplicate commonly uses the [first].[last]@simplicate.com and [firstinitial][last]@simplicate.com email formats for its employees. The [first].[last] pattern appears more frequently for full names.
[first].[last]@simplicate.com or [f][last]@simplicate.com
Format
peter.hager@simplicate.com
Example
85%
Success rate
Visma Blog • May 28, 2024
Visma, a European leader in cloud business solutions, announced the acquisition of Simplicate, a top provider of PSA software in the Netherlands. This strategic move aims to strengthen Visma’s portfolio for SME professional services firms and accelerate Simplicate’s growth trajectory....more
PSG Equity • January 10, 2023
PSG, a leading growth equity firm, announced a strategic growth investment in Simplicate. The partnership aimed to support Simplicate in scaling its operations, accelerating product innovation, and potentially expanding its market presence in Europe before its subsequent acquisition by Visma....more
Simplicate Blog • November 7, 2023
Simplicate announced it was recognized as one of the fastest-growing companies in the Netherlands by winning an FD Gazellen Award for 2023. This award highlights the company's significant growth and success in the Dutch market....more
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