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Simpli.fi is an advertising technology company renowned for its powerful programmatic advertising platform. They empower advertisers and media buyers to execute highly targeted and localized campaigns across a multitude of digital channels, including Connected TV (CTV), addressable geofencing, mobile, video, display, and native formats. Simpli.fi's platform is distinguished by its use of unstructured data for precise audience targeting, comprehensive and transparent reporting, and workflow automation, enabling clients to optimize advertising spend and achieve superior campaign performance. They cater to a wide range of clients, from independent agencies to large brands, helping them navigate the complexities of digital advertising.
The Fort Worth headquarters is the nerve center for Simpli.fi, housing executive leadership, core product development and engineering teams, central operations, sales and marketing strategy, and global client support functions.
The office is located in the beautifully restored historic Horse and Mule Barns in Mule Alley, blending early 20th-century industrial architecture with modern, high-tech office amenities. Features include exposed brick, original wooden beams, high ceilings, and state-of-the-art workspaces, offering a unique and inspiring environment.
Simpli.fi cultivates an innovative, fast-paced, and collaborative work culture. Employees often describe it as supportive, with opportunities for learning and growth. The unique Stockyards location contributes to a vibrant and engaging work experience, distinct from typical corporate environments.
The headquarters' location in the Fort Worth Stockyards, a major Texas landmark, underscores Simpli.fi's strong roots in the region and its role in the burgeoning tech scene of the Dallas-Fort Worth metroplex. It reflects a blend of heritage and cutting-edge innovation.
While Simpli.fi's primary operational footprint and employee base are concentrated in the United States, its programmatic advertising platform possesses a global reach. The technology enables advertisers to target and deliver campaigns to audiences worldwide across international digital inventory. Simpli.fi serves clients who run international campaigns and has previously established a physical presence in Canada (e.g., Toronto). The inherent nature of their ad tech platform allows for global campaign execution and support, even if their staffed office locations are predominantly U.S.-based.
140 E Exchange Ave, Suite 310, Mule Alley
Fort Worth
Texas
USA
Address: Key regional office hub. Specific address details typically available upon direct inquiry or for specific business engagements.
Drives business growth, fosters strategic partnerships, and provides dedicated support for Simpli.fi's clientele in the Eastern United States.
Address: Key regional office hub. Specific address details typically available upon direct inquiry or for specific business engagements.
Supports market expansion, client relationship management, and campaign execution for Simpli.fi's partners and customers in the Midwest.
Address: Simpli.fi also has employees and smaller operational points of presence in other key metropolitan areas across the U.S. to support its national client base. Many roles also offer hybrid or remote work options.
Provides localized support and market presence in various regions, enabling tailored service delivery and responsiveness to client needs nationwide.
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As of April 2025, Simpli.fi' leadership includes:
Simpli.fi has been backed by several prominent investors over the years, including:
Over the past year, Simpli.fi has made strategic appointments to its executive leadership team, notably bringing in a new President and a new Chief Financial Officer. These changes reflect the company's focus on scaling operations, driving financial strategy, and continuing its growth trajectory in the competitive ad-tech landscape. No major publicly announced executive departures were noted during this period.
Discover the tools Simpli.fi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Simpli.fi most likely utilizes standard corporate email address formats. Common patterns for technology companies include [first_initial][last]@simpli.fi or [first].[last]@simpli.fi. While these are probable, variations can exist within an organization.
[first_initial][last]@simpli.fi (e.g., jdoe@simpli.fi), [first].[last]@simpli.fi (e.g., jane.doe@simpli.fi)
Format
jdoe@simpli.fi
Example
80%
Success rate
Business Wire • June 6, 2024
Simpli.fi announced its selection as 'Programmatic Advertising Company of the Year' by the 2024 AdTech Breakthrough Awards. This recognition highlights Simpli.fi's continued leadership, innovation, and excellence within the programmatic advertising sector....more
PR Newswire • April 10, 2024
Simpli.fi unveiled significant upgrades to its political advertising solutions, introducing more precise geo-targeting options and sophisticated audience segmentation tools. These enhancements aim to provide political campaigns with more effective ways to reach voters....more
Business Wire • January 25, 2024
Simpli.fi was honored with the Cynopsis Media Best of the Best Award for 'Best Adtech Solution.' This award acknowledges the effectiveness, innovation, and advanced capabilities of Simpli.fi's advertising technology platform....more
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