What Does Simpli.fi Do?

Total employees669
HeadquartersFort Worth
Founded2010

Simpli.fi is an advertising technology company renowned for its powerful programmatic advertising platform. They empower advertisers and media buyers to execute highly targeted and localized campaigns across a multitude of digital channels, including Connected TV (CTV), addressable geofencing, mobile, video, display, and native formats. Simpli.fi's platform is distinguished by its use of unstructured data for precise audience targeting, comprehensive and transparent reporting, and workflow automation, enabling clients to optimize advertising spend and achieve superior campaign performance. They cater to a wide range of clients, from independent agencies to large brands, helping them navigate the complexities of digital advertising.

Where Is Simpli.fi's Headquarters?

Simpli.fi officeSimpli.fi officeSimpli.fi officeSimpli.fi office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Fort Worth headquarters is the nerve center for Simpli.fi, housing executive leadership, core product development and engineering teams, central operations, sales and marketing strategy, and global client support functions.

Notable Features:

The office is located in the beautifully restored historic Horse and Mule Barns in Mule Alley, blending early 20th-century industrial architecture with modern, high-tech office amenities. Features include exposed brick, original wooden beams, high ceilings, and state-of-the-art workspaces, offering a unique and inspiring environment.

Work Culture:

Simpli.fi cultivates an innovative, fast-paced, and collaborative work culture. Employees often describe it as supportive, with opportunities for learning and growth. The unique Stockyards location contributes to a vibrant and engaging work experience, distinct from typical corporate environments.

HQ Significance:

The headquarters' location in the Fort Worth Stockyards, a major Texas landmark, underscores Simpli.fi's strong roots in the region and its role in the burgeoning tech scene of the Dallas-Fort Worth metroplex. It reflects a blend of heritage and cutting-edge innovation.

Values Reflected in HQ: The headquarters' location and design reflect values such as innovation grounded in history, appreciation for craftsmanship, community integration (by being part of a significant local redevelopment), and a commitment to providing a distinctive and high-quality work environment.

Location:

While Simpli.fi's primary operational footprint and employee base are concentrated in the United States, its programmatic advertising platform possesses a global reach. The technology enables advertisers to target and deliver campaigns to audiences worldwide across international digital inventory. Simpli.fi serves clients who run international campaigns and has previously established a physical presence in Canada (e.g., Toronto). The inherent nature of their ad tech platform allows for global campaign execution and support, even if their staffed office locations are predominantly U.S.-based.

Street Address:

140 E Exchange Ave, Suite 310, Mule Alley

City:

Fort Worth

State/Province:

Texas

Country:

USA

Where Else Does Simpli.fi Operate Around the World?

New York, NY, USA

Address: Key regional office hub. Specific address details typically available upon direct inquiry or for specific business engagements.

Drives business growth, fosters strategic partnerships, and provides dedicated support for Simpli.fi's clientele in the Eastern United States.

Chicago, IL, USA

Address: Key regional office hub. Specific address details typically available upon direct inquiry or for specific business engagements.

Supports market expansion, client relationship management, and campaign execution for Simpli.fi's partners and customers in the Midwest.

Various other US locations

Address: Simpli.fi also has employees and smaller operational points of presence in other key metropolitan areas across the U.S. to support its national client base. Many roles also offer hybrid or remote work options.

Provides localized support and market presence in various regions, enabling tailored service delivery and responsiveness to client needs nationwide.

Buying Intent Signals for Simpli.fi

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Simpli.fi? Meet the Executive Team

As of April 2025, Simpli.fi' leadership includes:

Frost Prioleau - Co-Founder & Chief Executive Officer
Paul Harrison - Co-Founder & Chief Technology Officer
Jay Lagarde - President
Andries Marx - Chief Financial Officer
Elizabeth Brockey - Chief Customer Officer
Matt Pytosh - Chief Revenue Officer

Who's Investing in Simpli.fi?

Simpli.fi has been backed by several prominent investors over the years, including:

GTCR (Majority Investor)
Blackstone (Growth Equity Investor)
Contour Venture Partners (Early Investor)
Frontier Growth (Early Investor)

What Leadership Changes Has Simpli.fi Seen Recently?

Hire2
Exits0

Over the past year, Simpli.fi has made strategic appointments to its executive leadership team, notably bringing in a new President and a new Chief Financial Officer. These changes reflect the company's focus on scaling operations, driving financial strategy, and continuing its growth trajectory in the competitive ad-tech landscape. No major publicly announced executive departures were noted during this period.

New Appointments:

Jay Lagarde, Jay Lagarde was appointed as President, tasked with spearheading the company's growth initiatives and scaling its operations.
Andries Marx, Andries Marx joined Simpli.fi as Chief Financial Officer to oversee the company's financial strategy, planning, and operations.

What Technology (Tech Stack) Is Used bySimpli.fi?

Discover the tools Simpli.fi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Simpli.fi Email Formats and Examples

Simpli.fi most likely utilizes standard corporate email address formats. Common patterns for technology companies include [first_initial][last]@simpli.fi or [first].[last]@simpli.fi. While these are probable, variations can exist within an organization.

[first_initial][last]@simpli.fi (e.g., jdoe@simpli.fi), [first].[last]@simpli.fi (e.g., jane.doe@simpli.fi)

Format

jdoe@simpli.fi

Example

80%

Success rate

What's the Latest News About Simpli.fi?

Business Wire • June 6, 2024

Simpli.fi Named Programmatic Advertising Company of the Year in 2024 AdTech Breakthrough Awards

Simpli.fi announced its selection as 'Programmatic Advertising Company of the Year' by the 2024 AdTech Breakthrough Awards. This recognition highlights Simpli.fi's continued leadership, innovation, and excellence within the programmatic advertising sector....more

PR Newswire • April 10, 2024

Simpli.fi Enhances Political Advertising Suite with Advanced Geo-Targeting and Audience Segmentation

Simpli.fi unveiled significant upgrades to its political advertising solutions, introducing more precise geo-targeting options and sophisticated audience segmentation tools. These enhancements aim to provide political campaigns with more effective ways to reach voters....more

Business Wire • January 25, 2024

Simpli.fi Wins Cynopsis Best of the Best Award for Best Adtech Solution

Simpli.fi was honored with the Cynopsis Media Best of the Best Award for 'Best Adtech Solution.' This award acknowledges the effectiveness, innovation, and advanced capabilities of Simpli.fi's advertising technology platform....more

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