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Simpleview (a Granicus company)
What Does Simpleview (a Granicus company) Do?
Simpleview is a premier provider of technology and marketing solutions specifically tailored for the travel and tourism industry. Serving destination marketing organizations (DMOs), convention and visitors bureaus (CVBs), attractions, and sports commissions worldwide, Simpleview offers an integrated suite of products including Customer Relationship Management (CRM), Content Management System (CMS), website design and development, digital marketing services (SEO, PPC, social media), and data analytics. Simpleview's mission is to empower destinations to attract more visitors, streamline operations, and achieve sustainable growth by leveraging cutting-edge technology and deep industry expertise. They help their clients showcase their unique appeal and effectively connect with travelers across the globe.
Where Is Simpleview (a Granicus company)'s Headquarters?
HQ Function
The Tucson headquarters acts as the central command for Simpleview's worldwide operations, housing key departments such as executive leadership, product innovation and development, core client support, global sales and marketing, and corporate administration.
Notable Features:
The headquarters is a modern office facility designed to foster collaboration and creativity. It features open-plan workspaces, ergonomic setups, advanced technology-equipped meeting rooms for global collaboration, and comfortable common areas intended to support employee well-being and spontaneous interaction.
Work Culture:
Simpleview's HQ cultivates a work culture that is customer-focused, innovative, and highly collaborative. Employees typically experience a supportive and engaging environment that encourages continuous learning, professional development, and a shared passion for the success of the tourism industry.
HQ Significance:
As the company's originating location, the Tucson headquarters is paramount. It's where Simpleview's foundational strategies are developed, and core technological advancements are engineered, guiding its service delivery to a global clientele.
Values Reflected in HQ: The headquarters' design, atmosphere, and operational ethos aim to embody Simpleview's core values, including a commitment to client success, fostering innovation, encouraging teamwork, and a deep-seated passion for the travel and tourism sector.
Location:
Simpleview maintains a significant global presence, directly supporting tourism organizations in numerous countries across North America, Europe, Latin America, and with an expanding reach in other regions. Key functions supported globally include strategic sales and business development, comprehensive client services and technical support, ongoing product development and innovation, full-service digital marketing execution (including SEO, SEM, content, and social media), advanced data analytics, and specialized consulting for the tourism sector. This international structure enables Simpleview to offer localized expertise, culturally relevant solutions, and timely support to its diverse worldwide client base.
Street Address:
9070 N. Oracle Rd., Suite 200
City:
Tucson
State/Province:
Arizona
Country:
USA
Where Else Does Simpleview (a Granicus company) Operate Around the World?
Liverpool, United Kingdom
Address: Avenue HQ, 17 Mann Island, Liverpool, L3 1BP, UK
To expand Simpleview's international footprint and deliver localized support, market insights, and solutions attuned to the specific needs of the European travel and tourism industry.
Oslo, Norway
Address: Torggata 13, 0181 Oslo, Norway
To cater to the unique requirements of the Scandinavian tourism sector and strengthen Simpleview's strategic presence and service delivery in Northern Europe.
Medellin, Colombia
Address: Key operations hub for Latin America, Medellin, Colombia (Acquired LAAgencia)
To drive business growth and provide tailored services for the rapidly evolving tourism market in Latin America, offering local market understanding and dedicated support.
Vancouver, BC, Canada
Address: Key operations for Canadian market, Vancouver, BC (Acquired Stroll)
To enhance Simpleview's portfolio in interactive digital experiences and serve the Canadian tourism market with specialized technology, building on Stroll's expertise.
Buying Intent Signals for Simpleview (a Granicus company)
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Simpleview (a Granicus company)? Meet the Executive Team
As of April 2025, Simpleview (a Granicus company)' leadership includes:
Who's Investing in Simpleview (a Granicus company)?
Simpleview (a Granicus company) has been backed by several prominent investors over the years, including:
What Leadership Changes Has Simpleview (a Granicus company) Seen Recently?
In the past year, Simpleview's executive team has seen stability, particularly following its acquisition by H.I.G. Capital in late 2023. Key leadership, including CEO Ryan George, has remained in place. One notable transition involved Rich Reasons moving from an operational COO role to an advisory position.
Departures
What Technology (Tech Stack) Is Used bySimpleview (a Granicus company)?
Discover the tools Simpleview (a Granicus company) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Simpleview (a Granicus company) Email Formats and Examples
Simpleview primarily utilizes the email format [first].[last]@simpleviewinc.com for its employees. Variations such as [first_initial][last]@simpleviewinc.com might also be in use for some team members or specific communication channels.
first.last@simpleviewinc.com
Format
jane.doe@simpleviewinc.com
Example
90%
Success rate
What's the Latest News About Simpleview (a Granicus company)?
Simpleview Blog • March 27, 2024
Simpleview Launches Destination Dashboards 2.0 to Enhance Data Visualization for DMOs
Simpleview has released Destination Dashboards 2.0, an upgraded version of its powerful data visualization tool. This enhancement offers DMOs improved capabilities to track key performance indicators, gain actionable insights from their data, and make more informed, data-driven decisions....more
PR Newswire • December 5, 2023
H.I.G. Capital Completes Acquisition of Simpleview
H.I.G. Capital, a leading global alternative investment firm, announced the successful completion of its acquisition of Simpleview. Simpleview is a premier provider of CRM, CMS, and digital marketing solutions for the travel and tourism industry. This partnership is aimed at accelerating Simpleview's growth trajectory and fostering further innovation in its offerings....more
Simpleview Blog • August 1, 2023
Simpleview Acquires Stroll, the Leading Self-Guided Walking Tour Platform
Simpleview announced its strategic acquisition of Stroll, a prominent platform specializing in creating and delivering self-guided walking tours for destinations and attractions. This acquisition enhances Simpleview's suite of tools for crafting immersive and engaging visitor experiences....more
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