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Simple Stories is a cherished brand in the paper crafting and memory-keeping industry, renowned for its innovative and stylish products. Founded in 2010 by Kevin and Amber Crowell, the company focuses on designing and manufacturing high-quality, coordinated collections of scrapbooking paper, stickers, albums, planners, and embellishments. Their products are aimed at helping individuals creatively document and celebrate life's moments. Simple Stories is known for its thematic coherence, whimsical designs, and user-friendly approach, making crafting accessible and enjoyable for both seasoned scrapbookers and newcomers. They continually release fresh collections that resonate with current trends while maintaining a timeless appeal.
The headquarters serves as the company's primary hub for creative design, product development, marketing, sales, customer support, and overall business operations.
The facility combines modern office spaces for creative and administrative staff with warehousing and distribution capabilities to manage their product lines. Specific architectural highlights are not publicly promoted.
Simple Stories fosters a creative, collaborative, and passionate work environment. The culture emphasizes teamwork, innovation in design, and a shared love for memory keeping and crafting.
This central location is vital for the conceptualization, design, and distribution of Simple Stories' products, allowing for cohesive brand management and efficient operations.
Simple Stories products are sold internationally through a wide network of independent retailers, online craft stores, and distributors. While their core operations are in the USA, they serve a global community of crafters, with their products available in North America, Europe, Australia, and other regions. Their online presence and participation in international trade shows also contribute to their global reach.
885 W State St Suite #120
Pleasant Grove
UT
USA
No additional office locations available.
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As of April 2025, Simple Stories' leadership includes:
Simple Stories has been backed by several prominent investors over the years, including:
As a privately held company, Simple Stories does not frequently publicize executive team changes unless they are of major significance. No prominent executive hires or departures have been widely reported in the last 12 months. The leadership team, primarily the founders, appears stable.
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The email formats for Simple Stories employees typically follow common professional patterns using the company's domain name, simplestories.com.
Likely formats include [first]@simplestories.com or [first].[last]@simplestories.com.
Format
amber@simplestories.com
Example
80%
Success rate
Simple Stories Blog • January 10, 2024
Simple Stories announced the release of their new 'My Story' collection. This collection is designed to help crafters document their personal narratives with a range of beautifully coordinated papers, stickers, and embellishments. It encourages users to tell their unique stories through creative scrapbooking and paper crafting projects....more
Simple Stories Blog • November 1, 2023
Simple Stories launched its 'Simple Vintage Christmas Lodge' collection, offering a rustic and cozy theme for holiday crafting. The collection includes patterned papers, chipboard, ephemera, and washi tape, perfect for creating festive scrapbook layouts, cards, and other Christmas-themed projects....more
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