HQ Function

Serves as the global headquarters, housing key functions including design and creation ateliers, global strategy, marketing, brand management, and administrative operations.

Notable Features:

Located in Paris, the global capital of fashion, providing proximity to industry trends, talent, and a rich cultural heritage that influences the brand's designs.

Work Culture:

A blend of creative passion and meticulous craftsmanship, fostering an environment that values heritage, innovation in lingerie design, and a deep understanding of the female form. As a family-owned business, it likely reflects strong familial values and a long-term vision for the brand.

HQ Significance:

The Paris headquarters is central to maintaining Simone Perele's brand identity, design integrity, and its status as a leading French luxury lingerie house. It's the birthplace of their collections and the heart of their global operations.

Values Reflected in HQ: The Parisian headquarters embodies the brand's core values of French elegance, sophisticated design, commitment to quality, craftsmanship ('savoir-faire'), and an intimate understanding of femininity.

Location:

Simone Perele has a significant global footprint, with its lingerie, swimwear, and nightwear collections available in over 80 countries across Europe, North America, Asia, and Australia. This presence is achieved through a network of Simone Perele boutiques, concessions in prestigious department stores (such as Harrods, Galeries Lafayette, and Nordstrom), partnerships with select multi-brand retailers, and a strong e-commerce platform. Key functions supported globally include sales, distribution, localized marketing, and customer service tailored to regional markets.

Street Address:

1 Boulevard de Port-Royal

City:

Paris

State/Province:

Île-de-France

Country:

France