HQ Function

Serves as a major center for research operations, data analytics, client services, product development, and strategic business management for the US market.

Notable Features:

Modern office facilities located in a prominent business district, designed to foster collaboration and innovation in data science and market research. Likely equipped with advanced technology infrastructure.

Work Culture:

A data-centric, analytical, and client-focused environment. Emphasis on intellectual curiosity, precision, and translating complex data into actionable insights for clients. Collaborative teamwork is encouraged.

HQ Significance:

Strategically positioned in a global hub for media, advertising, and finance, allowing close proximity to many key clients and partners. Facilitates industry engagement and talent acquisition.

Values Reflected in HQ: Accuracy, innovation, client partnership, integrity, and a deep commitment to understanding the American consumer.

Location:

Simmons Insights, through MRI-Simmons, primarily focuses on the United States market with its National Consumer Study (NCS). However, as part of GfK, an NIQ company, it benefits from a vast global network. Multinational clients utilize Simmons data to understand the American consumer landscape within their global strategies. Support and services for these clients are typically coordinated through US offices, but leverage the global reach and resources of NIQ/GfK for broader market context if needed.

Street Address:

1500 Broadway, Suite 1001 (This is a GfK/NIQ office that would house MRI-Simmons operations, actual suite may vary)

City:

New York

State/Province:

NY

Country:

USA