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Simmons Insights, operating under MRI-Simmons (a GfK company, now part of NIQ), is a premier provider of consumer intelligence and market research. Renowned for its National Consumer Study (NCS), Simmons delivers in-depth data on American consumer demographics, psychographics, media consumption, brand preferences, and purchasing behavior. This information empowers brands, agencies, and media companies to gain a profound understanding of their target audiences, refine marketing strategies, optimize media planning, and make data-driven business decisions. Simmons' robust datasets are pivotal for uncovering actionable insights that drive growth and engagement in a competitive marketplace.
Serves as a major center for research operations, data analytics, client services, product development, and strategic business management for the US market.
Modern office facilities located in a prominent business district, designed to foster collaboration and innovation in data science and market research. Likely equipped with advanced technology infrastructure.
A data-centric, analytical, and client-focused environment. Emphasis on intellectual curiosity, precision, and translating complex data into actionable insights for clients. Collaborative teamwork is encouraged.
Strategically positioned in a global hub for media, advertising, and finance, allowing close proximity to many key clients and partners. Facilitates industry engagement and talent acquisition.
Simmons Insights, through MRI-Simmons, primarily focuses on the United States market with its National Consumer Study (NCS). However, as part of GfK, an NIQ company, it benefits from a vast global network. Multinational clients utilize Simmons data to understand the American consumer landscape within their global strategies. Support and services for these clients are typically coordinated through US offices, but leverage the global reach and resources of NIQ/GfK for broader market context if needed.
1500 Broadway, Suite 1001 (This is a GfK/NIQ office that would house MRI-Simmons operations, actual suite may vary)
New York
NY
USA
Address: Typically in a central business district; specific GfK/NIQ office addresses house MRI-Simmons staff. (e.g., 200 W. Madison Street)
To cater to the significant market research and consumer insights needs of businesses in the Midwestern United States, offering localized expertise.
Address: GfK/NIQ has a significant presence in Reston, VA, which may support MRI-Simmons operations. (e.g., 1875 Explorer St)
To support national operations, potentially focusing on specific technological or research sectors relevant to the region.
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As of April 2025, Simmons Insights' leadership includes:
Simmons Insights has been backed by several prominent investors over the years, including:
With the integration of GfK into NIQ, executive roles and structures have been evolving. Most significant changes would be at the GfK or NIQ corporate level, impacting MRI-Simmons leadership. Specific Simmons-branded executive news is less common than parent company announcements.
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Email formats for personnel associated with Simmons Insights would likely follow the conventions of MRI-Simmons, GfK, or increasingly, NIQ. Common patterns include [first].[last]@[domain] or [first_initial][last]@[domain].
[first].[last]@gfk.com, [first_initial][last]@gfk.com, or potentially @mrisimmons.com or @niq.com
Format
jane.doe@gfk.com
Example
80%
Success rate
GfK.com Press Release • December 6, 2023
MRI-Simmons released its 2023 Brand Resonance Report, identifying brands that Americans find most indispensable. The report highlights attributes like trust, innovation, and social responsibility as key drivers of brand relevance, providing insights for marketers....more
GfK.com Press Release • September 27, 2023
MRI-Simmons announced it will provide audience measurement services for Warner Bros. Discovery's new CNN Max streaming service. This involves leveraging its National Converged Audiences Study to offer comprehensive viewership insights across platforms....more
NIQ.com News • July 11, 2023
NielsenIQ (NIQ) and GfK SE (GfK) announced the successful completion of their strategic combination, creating a leading global consumer intelligence company. This merger brings together complementary capabilities and global reach, impacting subsidiaries like MRI-Simmons....more
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