What Does Simmons Insights Do?

Total employees300
HeadquartersNew York
Founded1952

Simmons Insights, operating under MRI-Simmons (a GfK company, now part of NIQ), is a premier provider of consumer intelligence and market research. Renowned for its National Consumer Study (NCS), Simmons delivers in-depth data on American consumer demographics, psychographics, media consumption, brand preferences, and purchasing behavior. This information empowers brands, agencies, and media companies to gain a profound understanding of their target audiences, refine marketing strategies, optimize media planning, and make data-driven business decisions. Simmons' robust datasets are pivotal for uncovering actionable insights that drive growth and engagement in a competitive marketplace.

Where Is Simmons Insights's Headquarters?

Simmons Insights officeSimmons Insights officeSimmons Insights officeSimmons Insights office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a major center for research operations, data analytics, client services, product development, and strategic business management for the US market.

Notable Features:

Modern office facilities located in a prominent business district, designed to foster collaboration and innovation in data science and market research. Likely equipped with advanced technology infrastructure.

Work Culture:

A data-centric, analytical, and client-focused environment. Emphasis on intellectual curiosity, precision, and translating complex data into actionable insights for clients. Collaborative teamwork is encouraged.

HQ Significance:

Strategically positioned in a global hub for media, advertising, and finance, allowing close proximity to many key clients and partners. Facilitates industry engagement and talent acquisition.

Values Reflected in HQ: Accuracy, innovation, client partnership, integrity, and a deep commitment to understanding the American consumer.

Location:

Simmons Insights, through MRI-Simmons, primarily focuses on the United States market with its National Consumer Study (NCS). However, as part of GfK, an NIQ company, it benefits from a vast global network. Multinational clients utilize Simmons data to understand the American consumer landscape within their global strategies. Support and services for these clients are typically coordinated through US offices, but leverage the global reach and resources of NIQ/GfK for broader market context if needed.

Street Address:

1500 Broadway, Suite 1001 (This is a GfK/NIQ office that would house MRI-Simmons operations, actual suite may vary)

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Simmons Insights Operate Around the World?

Chicago, IL/USA

Address: Typically in a central business district; specific GfK/NIQ office addresses house MRI-Simmons staff. (e.g., 200 W. Madison Street)

To cater to the significant market research and consumer insights needs of businesses in the Midwestern United States, offering localized expertise.

Reston, VA/USA

Address: GfK/NIQ has a significant presence in Reston, VA, which may support MRI-Simmons operations. (e.g., 1875 Explorer St)

To support national operations, potentially focusing on specific technological or research sectors relevant to the region.

Buying Intent Signals for Simmons Insights

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Simmons Insights? Meet the Executive Team

As of April 2025, Simmons Insights' leadership includes:

Alan W. Felman - Former CEO, MRI-Simmons (Leadership roles now integrated into GfK/NIQ structure post-acquisition)
Gregg Lindner - Former President, Americas at GfK (Leadership now part of NIQ)
Josh Pisano - SVP, Head of Media & Platforms, MRI-Simmons (Example of functional leadership)

Who's Investing in Simmons Insights?

Simmons Insights has been backed by several prominent investors over the years, including:

NIQ (NielsenIQ) - as the current ultimate parent company, following its acquisition of GfK, which had previously fully acquired MRI-Simmons.
GfK - Former parent company that fully owned MRI-Simmons before being acquired by NIQ.
Symphony Technology Group (STG) - Previous private equity owner of Simmons Research before it became part of MRI-Simmons.

What Leadership Changes Has Simmons Insights Seen Recently?

Hire0
Exits0

With the integration of GfK into NIQ, executive roles and structures have been evolving. Most significant changes would be at the GfK or NIQ corporate level, impacting MRI-Simmons leadership. Specific Simmons-branded executive news is less common than parent company announcements.

What Technology (Tech Stack) Is Used bySimmons Insights?

Discover the tools Simmons Insights uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Simmons Insights Email Formats and Examples

Email formats for personnel associated with Simmons Insights would likely follow the conventions of MRI-Simmons, GfK, or increasingly, NIQ. Common patterns include [first].[last]@[domain] or [first_initial][last]@[domain].

[first].[last]@gfk.com, [first_initial][last]@gfk.com, or potentially @mrisimmons.com or @niq.com

Format

jane.doe@gfk.com

Example

80%

Success rate

What's the Latest News About Simmons Insights?

GfK.com Press ReleaseDecember 6, 2023

MRI-Simmons’ Brand Resonance Report Ranks America’s Most Relevant Brands

MRI-Simmons released its 2023 Brand Resonance Report, identifying brands that Americans find most indispensable. The report highlights attributes like trust, innovation, and social responsibility as key drivers of brand relevance, providing insights for marketers....more

GfK.com Press ReleaseSeptember 27, 2023

GfK’s MRI-Simmons to Measure Audiences for New CNN Max Streaming Service

MRI-Simmons announced it will provide audience measurement services for Warner Bros. Discovery's new CNN Max streaming service. This involves leveraging its National Converged Audiences Study to offer comprehensive viewership insights across platforms....more

NIQ.com NewsJuly 11, 2023

NielsenIQ and GfK Complete their Strategic Combination

NielsenIQ (NIQ) and GfK SE (GfK) announced the successful completion of their strategic combination, creating a leading global consumer intelligence company. This merger brings together complementary capabilities and global reach, impacting subsidiaries like MRI-Simmons....more

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