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Simmons Bedding Company's Overview

Total employees4000
HeadquartersDunwoody
Founded1870

Simmons Bedding Company is an iconic American mattress manufacturer, renowned for innovations like the Pocketed Coil® spring technology. Founded in 1870, it has a rich history of providing quality sleep solutions. Today, Simmons is a flagship brand under Serta Simmons Bedding, LLC, one of North America's largest sleep companies. The company continues to focus on delivering comfortable and supportive mattresses, leveraging its legacy of innovation while adapting to modern consumer needs. Serta Simmons Bedding, the parent company, designs, manufactures, and markets a broad range of sleep products under various brands including Serta, Beautyrest (a Simmons brand line), and Tuft & Needle.

Where is Simmons Bedding Company's Headquarters?

Simmons Bedding Company officeSimmons Bedding Company officeSimmons Bedding Company officeSimmons Bedding Company office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Serta Simmons Bedding's strategic planning, brand management (including Simmons), marketing, finance, and administrative operations.

Notable Features:

Modern office space designed to foster collaboration and innovation, likely featuring product showrooms and potentially research and development facilities for mattress technology.

Work Culture:

A dynamic and evolving corporate environment focused on innovation in sleep technology, customer satisfaction, and brand excellence. Following recent restructuring, there's likely an emphasis on efficiency, market responsiveness, and a renewed focus on core business strengths.

HQ Significance:

The Serta Simmons Bedding headquarters is pivotal for steering the company's overall direction in the competitive bedding market, managing iconic brands like Simmons and Serta, and driving growth initiatives across North America.

Values Reflected in HQ: The headquarters likely aims to reflect values such as innovation in sleep, commitment to quality, customer-centricity, and operational resilience, particularly as Serta Simmons Bedding navigates the market post-restructuring.

Location:

While Simmons Bedding Company's primary operational focus, through its parent Serta Simmons Bedding, is North America (USA and Canada), the Simmons brand enjoys international recognition. Simmons mattresses are available in numerous global markets across Asia, Europe, the Middle East, and Latin America. This global reach is typically managed through licensing agreements and partnerships with local manufacturers and distributors who adapt products to regional preferences and standards, ensuring the Simmons legacy of quality sleep extends worldwide.

Street Address:

200 Ashford Center N, Suite 500

City:

Dunwoody

State/Province:

GA

Country:

USA

Simmons Bedding Company's Global Presence

Janesville, WI, USA

Address: Specific street addresses for manufacturing plants vary; typically located in industrial parks. (e.g., Serta Simmons Bedding Manufacturing Facility, Janesville, WI)

Supports Serta Simmons Bedding's supply chain by manufacturing and distributing mattresses, including Simmons products, to retailers and consumers in the Midwestern United States.

Moreno Valley, CA, USA

Address: Serta Simmons Bedding Manufacturing Facility, Moreno Valley, CA (e.g., 22200 Opportunity Way, Moreno Valley, CA 92553)

Ensures efficient production and distribution of mattresses to meet demand in the Western United States, reducing transportation costs and lead times for Simmons and other SSB brands.

Windsor Locks, CT, USA

Address: Serta Simmons Bedding Manufacturing Facility, Windsor Locks, CT (e.g., 140 Old County Rd, Windsor Locks, CT 06096)

Supports the supply chain for the Northeastern United States, facilitating the production and delivery of Simmons mattresses and other Serta Simmons Bedding products to the region.

Buying Intent Signals for Simmons Bedding Company

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Simmons Bedding Company

As of April 2025, Simmons Bedding Company' leadership includes:

Charlie Eitel - Chief Executive Officer, Serta Simmons Bedding
Mark Genender - Executive Chairman of the Board, Serta Simmons Bedding
Dominick Azevedo - Chief Financial Officer, Serta Simmons Bedding
Shelley Huff - Chief Operating Officer, Serta Simmons Bedding & CEO of Tuft & Needle
Tim Oakhill - Chief Marketing Officer & President of Direct to Consumer, Serta Simmons Bedding
Brian Coughlin - Chief Supply Chain Officer, Serta Simmons Bedding

Investors of Simmons Bedding Company

Simmons Bedding Company has been backed by several prominent investors over the years, including:

Angelo Gordon
Barings
Contrarian Capital Management
Diameter Capital Partners
HG Vora Capital Management
Other former term loan lenders who became equity holders post-restructuring

Executive New Hires/Exits in the Last 12 Months

Hire5
Exits1

Serta Simmons Bedding has experienced significant leadership renewal in the past 12 months, coinciding with its financial restructuring. Key appointments have been made to the CEO, CFO, COO, CMO, and CSCO roles, aiming to steer the company towards renewed growth and market leadership for its brands, including Simmons.

Departures

John Linker, John Linker resigned from his role as CFO of Serta Simmons Bedding.

New Appointments:

Charlie Eitel, Charlie Eitel appointed as new CEO of Serta Simmons Bedding.
Dominick Azevedo, Dominick Azevedo appointed as new CFO for Serta Simmons Bedding.
Shelley Huff, Shelley Huff appointed as COO of Serta Simmons Bedding.
Tim Oakhill, Tim Oakhill joined Serta Simmons Bedding as CMO.
Brian Coughlin, Brian Coughlin appointed as CSCO for Serta Simmons Bedding.

Technology (Tech Stack) used by Simmons Bedding Company

Discover the tools Simmons Bedding Company uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Simmons Bedding Company Email Formats and Examples

Email addresses for Serta Simmons Bedding, LLC, the parent company of Simmons Bedding Company, commonly follow patterns such as [first].[last]@sertasimmons.com or [first_initial][last]@sertasimmons.com. These are typical corporate email structures.

[first].[last]@sertasimmons.com

Format

jane.doe@sertasimmons.com

Example

75%

Success rate

News and media

Furniture TodayAugust 9, 2023

Serta Simmons Bedding Successfully Emerges from Chapter 11

Serta Simmons Bedding announced its successful emergence from Chapter 11 bankruptcy. The company significantly reduced its debt by approximately $1.6 billion and secured $100 million in new financing, positioning it for long-term growth with a new board and a renewed focus on its core brands, including Simmons....more

PR NewswireOctober 11, 2023

Serta Simmons Bedding Appoints Charlie Eitel as Chief Executive Officer

Serta Simmons Bedding announced the appointment of bedding industry veteran Charlie Eitel as its new Chief Executive Officer. Mark Genender, who served as interim CEO during the transition, continues as Executive Chairman of the Board, guiding the company's strategic direction....more

Furniture TodayMarch 19, 2024

Serta Simmons Bedding names Dominick Azevedo CFO

Serta Simmons Bedding has appointed Dominick Azevedo as its chief financial officer. Azevedo, with over two decades of financial leadership experience, joins the company to support its financial strategy and growth initiatives post-restructuring....more

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