SIMMI London is a UK-based, global women's footwear brand renowned for its trend-led, celebrity-inspired designs at accessible price points. Established in 2014, the company primarily operates through its e-commerce platform, simmi.com, catering to a fashion-conscious audience worldwide. SIMMI London focuses on fast fashion, quickly translating runway and social media trends into stylish shoes, including heels, boots, sandals, and flats, making them a go-to destination for affordable, contemporary footwear.
The London headquarters serves as the nerve center for SIMMI London's global operations, including design, product development, brand strategy, digital marketing, e-commerce management, and customer relations.
Likely a modern, dynamic office space designed to inspire creativity and collaboration among its design, marketing, and digital teams. May include in-house studios for product photography and content creation.
Characterized by a fast-paced, trend-driven environment. The culture likely fosters creativity, agility, digital innovation, and a strong focus on customer engagement in the rapidly evolving fashion landscape.
Its London location provides SIMMI London with direct access to global fashion trends, a diverse talent pool, and robust infrastructure for international e-commerce and logistics.
SIMMI London maintains a significant global presence through its robust e-commerce platform, shipping its footwear to customers in numerous countries across Europe, North America, Australia, and other regions. Their digital marketing strategies, social media engagement, and influencer collaborations support brand visibility and sales internationally. Operations are geared towards serving a diverse, worldwide customer base seeking the latest fashion footwear trends.
Specific street address not publicly disclosed. Operates from the London area.
London
England
United Kingdom
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As of April 2025, SIMMI London' leadership includes:
SIMMI London has been backed by several prominent investors over the years, including:
Publicly available information on specific executive new hires or departures at SIMMI London within the last 12 months is limited, as is common for privately held companies. Major leadership changes, if any, are not widely publicized.
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SIMMI London likely utilizes standard corporate email address formats for its employees. While the exact primary format isn't publicly confirmed, common structures for companies of this nature often include patterns like [first_name]@[companydomain.com] or [first_initial][last_name]@[companydomain.com].
[first]@simmi.com, [first].[last]@simmi.com, [first_initial][last]@simmi.com
Format
Example: emily@simmi.com or emily.clarke@simmi.com
Example
70%
Success rate
Drapers • October 19, 2023
UK-based footwear brand Simmi London is celebrating its 10th anniversary with the launch of a new party collection. The collection, designed in-house, features 14 glamorous styles including diamanté heels, metallic platforms, and feather-embellished mules, aimed at the festive season....more
FashionUnited • April 26, 2023
Footwear e-tailer Simmi London has launched its first dedicated shopping app for iOS and Android. The app aims to enhance the mobile shopping experience for its global customer base, offering features like exclusive content, early access to sales, and a streamlined checkout process....more
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