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Simba Sleep | B Corp™'s Overview

Total employees70
HeadquartersLondon
Founded2015

Simba Sleep is a British-founded, direct-to-consumer (DTC) sleep technology company that designs and sells mattresses, pillows, duvets, and other sleep accessories. Launched in 2016, Simba quickly gained popularity for its innovative 'hybrid' mattress-in-a-box, combining pocket springs and memory foam. The company focuses on sleep science and engineering to create products that aim to improve sleep quality. Simba emphasizes research and development, using data from millions of sleepers to refine its designs. They operate primarily online, offering customers a convenient way to purchase sleep products with trial periods and warranties. Simba has expanded its operations internationally and is recognized for its commitment to sustainability, recently achieving B Corp Certification.

Where is Simba Sleep | B Corp™'s Headquarters?

Simba Sleep | B Corp™ officeSimba Sleep | B Corp™ officeSimba Sleep | B Corp™ officeSimba Sleep | B Corp™ office
*Images sourced via web search. Rights belong to original owners

HQ Function

The London headquarters serves as the central command for global strategy, product innovation, marketing, brand development, operations management, and customer experience.

Notable Features:

Located within The Heal's Building, an iconic landmark known for high-quality furniture and design. This setting aligns with Simba's focus on home comfort and product aesthetics.

Work Culture:

The work culture is likely dynamic, innovative, and customer-focused, reflecting its status as a fast-growing tech and e-commerce brand. Emphasis on collaboration, data-driven decisions, and a passion for improving sleep.

HQ Significance:

Being in London provides access to a rich talent pool, a vibrant tech ecosystem, and a strategic position for managing both UK and international operations.

Values Reflected in HQ: The choice of a design-centric and historically significant building may reflect Simba's commitment to quality, innovation, and a strong brand identity within the home goods sector.

Location:

Simba Sleep has a significant presence in the United Kingdom and has expanded its e-commerce operations to several international markets, including France, Germany, Netherlands, Canada, and China. Their global functions are supported by localized websites, customer service teams, and distributed manufacturing and logistics networks to cater to regional demands and preferences. Marketing and product strategies are adapted for each key market.

Street Address:

Mezzanine Floor, The Heal's Building, 196 Tottenham Court Road

City:

London

State/Province:

Country:

United Kingdom

Simba Sleep | B Corp™'s Global Presence

Multiple locations (e.g., for logistics/returns) - Specific office addresses not publicly detailed.

Address: Primarily relies on logistics partners and warehousing in key markets rather than multiple large administrative offices.

To facilitate efficient order fulfillment, delivery, and returns processing for customers in specific geographic regions, ensuring a smooth post-purchase experience.

Buying Intent Signals for Simba Sleep | B Corp™

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Simba Sleep | B Corp™

As of April 2025, Simba Sleep | B Corp™' leadership includes:

Steve Reid - CEO
James Cox - Co-Founder
Andrew Longfellow - Co-Founder
Jonathan Cridland - Chief Financial Officer
Emma Montague - Chief Marketing Officer

Investors of Simba Sleep | B Corp™

Simba Sleep | B Corp™ has been backed by several prominent investors over the years, including:

Cartesian Capital Group
Henderson Park
Nigel Wray
Atwood House
Numis Securities
Richard Reed (co-founder of Innocent Drinks)
Sir John Hegarty (co-founder of BBH)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Simba Sleep has had a relatively stable executive team. Publicly available information for the last 12 months does not highlight significant C-suite hires or departures, suggesting continuity in leadership. Focus appears to be on operational execution and market expansion.

Technology (Tech Stack) used by Simba Sleep | B Corp™

Discover the tools Simba Sleep | B Corp™ uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Simba Sleep | B Corp™ Email Formats and Examples

Common email formats for Simba Sleep likely follow standard professional patterns. The most probable formats are [first].[last]@simbasleep.com or [first_initial][last]@simbasleep.com.

[first].[last]@simbasleep.com

Format

steve.reid@simbasleep.com

Example

80%

Success rate

News and media

Simba Sleep Official Blog / PROctober 26, 2023

Simba Sleep Achieves B Corp Certification

Simba Sleep announced it has officially become a Certified B Corporation (B Corp), joining a global movement of companies using business as a force for good. This certification reflects Simba's commitment to high standards of social and environmental performance, accountability, and transparency....more

Ideal HomeFebruary 7, 2024

Simba Sleep launches its most affordable hybrid mattress yet – meet the Hybrid Essential

Simba Sleep has expanded its product line with the introduction of the Hybrid Essential mattress. This new offering aims to provide Simba's signature hybrid technology at a more accessible price point, making quality sleep available to a broader customer base....more

Furniture NewsJuly 12, 2023

Simba takes steps to ensure its products are truly circular

Simba Sleep is increasing its efforts towards product circularity, including launching a mattress refurbishment programme and aiming for 100% recyclable packaging. This initiative is part of their broader sustainability goals and commitment to reducing environmental impact....more

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