Simba Sleep is a British-founded, direct-to-consumer (DTC) sleep technology company that designs and sells mattresses, pillows, duvets, and other sleep accessories. Launched in 2016, Simba quickly gained popularity for its innovative 'hybrid' mattress-in-a-box, combining pocket springs and memory foam. The company focuses on sleep science and engineering to create products that aim to improve sleep quality. Simba emphasizes research and development, using data from millions of sleepers to refine its designs. They operate primarily online, offering customers a convenient way to purchase sleep products with trial periods and warranties. Simba has expanded its operations internationally and is recognized for its commitment to sustainability, recently achieving B Corp Certification.
The London headquarters serves as the central command for global strategy, product innovation, marketing, brand development, operations management, and customer experience.
Located within The Heal's Building, an iconic landmark known for high-quality furniture and design. This setting aligns with Simba's focus on home comfort and product aesthetics.
The work culture is likely dynamic, innovative, and customer-focused, reflecting its status as a fast-growing tech and e-commerce brand. Emphasis on collaboration, data-driven decisions, and a passion for improving sleep.
Being in London provides access to a rich talent pool, a vibrant tech ecosystem, and a strategic position for managing both UK and international operations.
Simba Sleep has a significant presence in the United Kingdom and has expanded its e-commerce operations to several international markets, including France, Germany, Netherlands, Canada, and China. Their global functions are supported by localized websites, customer service teams, and distributed manufacturing and logistics networks to cater to regional demands and preferences. Marketing and product strategies are adapted for each key market.
Mezzanine Floor, The Heal's Building, 196 Tottenham Court Road
London
United Kingdom
Address: Primarily relies on logistics partners and warehousing in key markets rather than multiple large administrative offices.
To facilitate efficient order fulfillment, delivery, and returns processing for customers in specific geographic regions, ensuring a smooth post-purchase experience.
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As of April 2025, Simba Sleep | B Corp™' leadership includes:
Simba Sleep | B Corp™ has been backed by several prominent investors over the years, including:
Simba Sleep has had a relatively stable executive team. Publicly available information for the last 12 months does not highlight significant C-suite hires or departures, suggesting continuity in leadership. Focus appears to be on operational execution and market expansion.
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Common email formats for Simba Sleep likely follow standard professional patterns. The most probable formats are [first].[last]@simbasleep.com or [first_initial][last]@simbasleep.com.
[first].[last]@simbasleep.com
Format
steve.reid@simbasleep.com
Example
80%
Success rate
Simba Sleep Official Blog / PR • October 26, 2023
Simba Sleep announced it has officially become a Certified B Corporation (B Corp), joining a global movement of companies using business as a force for good. This certification reflects Simba's commitment to high standards of social and environmental performance, accountability, and transparency....more
Ideal Home • February 7, 2024
Simba Sleep has expanded its product line with the introduction of the Hybrid Essential mattress. This new offering aims to provide Simba's signature hybrid technology at a more accessible price point, making quality sleep available to a broader customer base....more
Furniture News • July 12, 2023
Simba Sleep is increasing its efforts towards product circularity, including launching a mattress refurbishment programme and aiming for 100% recyclable packaging. This initiative is part of their broader sustainability goals and commitment to reducing environmental impact....more
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