SikSilk
SikSilk's Overview
SikSilk is a British-born, global fashion brand renowned for its distinctive fusion of sportswear and street fashion. Launched in 2012 by co-founders Barry Gill, David Thomson, and Sam Kay in Scarborough, UK, the brand quickly gained popularity for its athletic-inspired silhouettes, bold prints, unique fabrications, and embroidered detailing. SikSilk caters to a fashion-conscious youth demographic, offering a wide range of apparel for men, women, and children, including t-shirts, hoodies, tracksuits, jeans, swimwear, and outerwear. The brand emphasizes a lifestyle rather than just clothing, often leveraging social media and influencer marketing to connect with its target audience. In 2021, JD Sports Fashion plc acquired a majority stake in SikSilk, aiming to further accelerate its growth and international expansion.
Where is SikSilk's Headquarters?
HQ Function
The headquarters serves as the central hub for SikSilk's design, marketing, operations, e-commerce management, and global strategy.
Notable Features:
Modern office and warehouse facility designed to support the brand's fast-paced design-to-market process and global distribution network.
Work Culture:
Likely a dynamic, creative, and fast-paced environment, reflecting its fashion-forward brand identity, entrepreneurial roots, and youth-oriented market. Emphasis on trend-spotting and rapid product development.
HQ Significance:
The Scarborough HQ is the birthplace of the brand and remains crucial for maintaining its core identity, managing global operations, and driving innovation in design and marketing.
Values Reflected in HQ: Entrepreneurial spirit, innovation in fashion, responsiveness to trends, and a connection to its British origins.
Location:
SikSilk operates a strong direct-to-consumer e-commerce platform shipping to over 100 countries. Its products are also available through a wide network of international retail partners and department stores, significantly amplified by JD Sports' global retail footprint. Key markets include the UK, Europe (especially Spain, Germany, France), the USA, and Australia. Global functions supported include online retail, international shipping, localized marketing campaigns, and wholesale distribution.
Street Address:
Unit 4, Oakburn Road, Scarborough Business Park
City:
Scarborough
State/Province:
North Yorkshire
Country:
United Kingdom
SikSilk's Global Presence
Manchester, UK (JD Sports HQ)
Address: Edinburgh House, Hollinsbrook Way, Pilsworth, Bury, BL9 8RR (JD Sports HQ)
Strategic group-level management, financial control, and leveraging JD Sports' global infrastructure for brand growth and market penetration.
Buying Intent Signals for SikSilk
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Executive Team of SikSilk
As of April 2025, SikSilk' leadership includes:
Investors of SikSilk
SikSilk has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following the acquisition by JD Sports, the founding team of SikSilk has largely remained in place to continue guiding the brand's creative direction and operations. No major public announcements regarding executive hires or exits specifically within the SikSilk leadership team have been prominent in the last 12 months. Strategic oversight is also provided by JD Sports executives.
Technology (Tech Stack) used by SikSilk
Discover the tools SikSilk uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SikSilk Email Formats and Examples
Common email formats for SikSilk employees are likely to use the @siksilk.com domain. Standard corporate patterns often include [first].[last] or [first_initial][last].
[first].[last]@siksilk.com or [firstinitial][last]@siksilk.com
Format
example.contact@siksilk.com
Example
70%
Success rate
News and media
Drapers • February 7, 2024
SikSilk owner JD Sports suffers cyber attack affecting 10m customers
JD Sports, the majority owner of SikSilk, confirmed it was the target of a cyber attack that has given hackers access to the data of approximately 10 million customers. The data relates to online orders placed between November 2018 and October 2020 for several of its brands, though SikSilk was not explicitly named as one of the primarily affected historic datasets in initial reports, the incident impacts the parent company....more
Retail Gazette • May 31, 2023
JD Sports profits soar as it raises guidance
JD Sports, which owns SikSilk, has reported a surge in profits and raised its full-year profit forecast. The group highlighted strong performance across its portfolio, with its fashion brands, including SikSilk, contributing to the positive results through continued consumer demand and strategic growth initiatives....more
Business Live • July 5, 2021
JD Sports snaps up majority stake in fashion brand SikSilk
JD Sports Fashion plc acquired a majority stake in an effort to bolster its fashion apparel offerings. The founders of SikSilk retained a stake and continue to manage the brand, leveraging JD's global infrastructure for expansion....more
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