Sigma Sports is a premier retailer specializing in cycling, running, and triathlon gear. Founded in 1992, the company offers an extensive selection of products from leading brands, including bikes, apparel, accessories, and components. Catering to both amateur and professional athletes, Sigma Sports prides itself on expert advice, exceptional customer service, and a passion for endurance sports. They operate through flagship retail stores and a comprehensive e-commerce platform, serving customers globally. In early 2023, Sigma Sports was acquired by Frasers Group PLC.
Serves as the company's primary retail flagship store, main office, and hub for e-commerce operations, customer service, and administrative functions.
Large retail showroom displaying an extensive range of bikes and equipment, state-of-the-art workshop for bike servicing and repairs, professional bike fitting studio, and a hub for community engagement.
A dynamic, customer-centric environment driven by a shared passion for cycling, running, and triathlon. Emphasis on deep product knowledge, teamwork, providing expert advice, and fostering a strong sense of community.
The Hampton Wick location is the historic heart of Sigma Sports' operations, embodying its brand identity and commitment to the endurance sports community. It acts as a key physical touchpoint for customers to experience products, receive expert advice, and engage with the brand.
While Sigma Sports' physical stores are based in the United Kingdom, the company maintains a strong global presence through its robust e-commerce platform. They ship products to a wide range of countries worldwide, supporting international customers with multi-currency payment options, international shipping, and dedicated customer service for global inquiries.
St. Johns Place, 37-43 High Street
Hampton Wick, Kingston upon Thames
Greater London
United Kingdom
Address: Unit 10, Oakham Enterprise Park, Ashwell Road, Oakham, Rutland, LE15 7TU
To extend Sigma Sports' physical retail footprint into the Midlands, providing enhanced accessibility for customers in Rutland and surrounding counties, and supporting the regional endurance sports community.
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As of April 2025, Sigma Sports' leadership includes:
Sigma Sports has been backed by several prominent investors over the years, including:
Sigma Sports was acquired by Frasers Group in February 2023. While this significant event may have led to strategic leadership integrations, specific public announcements detailing high-profile executive hires or exits directly within the last 12 months (approx. May 2023 - May 2024) have been limited. The existing long-term leadership, including co-founders, appears to remain actively involved in operations.
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Sigma Sports likely uses standard professional email formats for its corporate employees. Common patterns for UK-based companies include combinations of first name and last name. The exact primary format is not publicly disclosed.
[first].[last]@sigmasports.com or [f][last]@sigmasports.com
Format
jane.doe@sigmasports.com or jdoe@sigmasports.com
Example
70%
Success rate
Sigma Sports Blog • May 16, 2024
Sigma Sports announced the availability of the exclusive ENVE Melee LTD Edition Lando Norris bicycle, a high-performance road bike designed in collaboration with the F1 driver, showcasing their offering of premium and unique products....more
Sigma Sports Blog / Cycling Weekly • November 1, 2023
Sigma Sports' flagship store in Hampton Wick was recognized as the Best Bike Shop in the 2023 Cycling Weekly Awards, highlighting its commitment to customer service, product range, and expertise in the cycling community....more
BikeBiz • February 7, 2023
Frasers Group PLC, the retail empire that owns Sports Direct and Evans Cycles, officially announced its acquisition of premium cycling and triathlon retailer Sigma Sports. This strategic move expands Frasers Group's portfolio in the specialist sports market....more
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