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SIA Home Fashion is an internationally recognized brand renowned for its exquisite collections of artificial flowers, home decor items, and stylish accessories. Founded in Sweden in 1963 by Sonja Ingegerd Andersson, SIA has built a reputation for quality craftsmanship, detailed realism in its floral arrangements, and timeless design. The company offers a wide range of products including vases, candles, candleholders, tableware, textiles, and seasonal decorations, all curated to bring beauty, elegance, and a personal touch to interiors. SIA Home Fashion aims to inspire customers to create harmonious and sophisticated living spaces.
Serves as the central hub for design, product development, international sales, marketing, and logistics for the SIA Home Fashion brand.
The facility likely incorporates modern office spaces, design studios, showrooms displaying the latest collections, and warehousing/logistics facilities to support European and global distribution. Specific architectural highlights are not widely publicized.
Expected to be creative and design-focused, with an emphasis on quality, elegance, and staying current with interior design trends. The environment likely fosters collaboration, innovation in home decor, and a passion for aesthetics.
The Oudenaarde headquarters is pivotal for SIA's brand strategy, product innovation, and operational management, ensuring a cohesive brand experience and efficient distribution across its global markets.
SIA Home Fashion products are distributed internationally, reaching customers across Europe, Asia, the Middle East, and other regions. This is achieved through a network of dedicated retailers, department stores, concept stores, independent distributors, and e-commerce channels. Their global functions support design consistency, international sales and marketing strategies, and logistics to ensure brand cohesion and product availability worldwide. While the central operations are in Belgium, their reach is global via these partnerships.
Industriepark ‘De Bruwaan 25’
Oudenaarde
East Flanders
Belgium
No additional office locations available.
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As of April 2025, SIA Home Fashion' leadership includes:
SIA Home Fashion has been backed by several prominent investors over the years, including:
No major high-profile executive hires or exits at SIA Home Fashion have been widely publicized in the last 12 months. Leadership changes, if any, are typically internal or not broadly announced for a company of this nature and scale.
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The common email formats for SIA Home Fashion, operating under the sia-deco.com domain, are likely to follow standard business patterns such as [first_initial][last_name]@[domain] or [first_name].[last_name]@[domain]. The exact verified format is not publicly confirmed.
[first_initial][last]@sia-deco.com
Format
cdalle@sia-deco.com
Example
70%
Success rate
Gifts & Dec • February 3, 2023
SIA Home Fashion showcased its latest product lines at the Ambiente 2023 trade fair in Frankfurt. The brand highlighted innovations in artificial flowers, home decor, and accessories, focusing on emerging design trends and sustainable options for the season....more
Maison&Objet • September 8, 2022
SIA Home Fashion participated as an exhibitor at the Maison&Objet trade fair in Paris in September 2022, presenting its collections to an international audience of buyers, designers, and industry professionals in the home decor sector....more
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