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Showa Corporation
What Does Showa Corporation Do?
Showa Corporation is a renowned Japanese manufacturer specializing in high-performance suspension systems, shock absorbers, steering systems, and other critical components for automobiles and motorcycles. Founded in 1938, Showa built a global reputation for quality and innovation, supplying major OEMs worldwide. In 2021, Showa Corporation merged with Keihin, Nissin Kogyo, and Hitachi Automotive Systems to form Hitachi Astemo, Ltd., a global Tier 1 automotive supplier. Showa's legacy, brand, and technologies continue as integral parts of Hitachi Astemo's product portfolio, particularly within its Motorcycle Business and systems related to vehicle dynamics and chassis control.
Where Is Showa Corporation's Headquarters?
HQ Function
Serves as a principal site for research, development, and manufacturing of advanced suspension and steering systems, continuing Showa's legacy within Hitachi Astemo's global network. It remains a center for Showa-branded products and technologies.
Notable Features:
Historically housed extensive R&D laboratories, advanced testing facilities including proving grounds, and precision manufacturing lines for automotive and motorcycle components. These capabilities are now integrated into Hitachi Astemo's larger operational footprint.
Work Culture:
A culture historically rooted in Japanese 'Monozukuri' (the art and science of manufacturing), emphasizing precision engineering, quality control, and continuous improvement ('Kaizen'). Post-merger, it aligns with Hitachi Astemo's global values of collaboration, customer-centricity, and innovation, while retaining its engineering-focused heritage.
HQ Significance:
The historical heart of Showa Corporation, responsible for numerous pioneering innovations in vehicle suspension and steering technology. It remains a critical center of excellence for these technologies within Hitachi Astemo, contributing significantly to the company's global competitiveness.
Values Reflected in HQ: Embodies a deep commitment to superior quality, pioneering technological advancement in vehicle safety and comfort, and meticulous engineering precision. These values are now channeled into Hitachi Astemo's broader mission to contribute to a sustainable society through advanced mobility solutions.
Location:
As an integral part of Hitachi Astemo, Showa's technologies and manufacturing capabilities contribute to a vast global network spanning the Americas, Europe, Asia, and other regions. This network supports global automotive and motorcycle manufacturers with research and development, advanced engineering for suspension, steering, and drivetrain components, localized production to meet regional market demands, and comprehensive sales and service operations.
Street Address:
1-14-1 Fujiwara-cho
City:
Gyoda-shi
State/Province:
Saitama Prefecture
Country:
Japan
Where Else Does Showa Corporation Operate Around the World?
Sunbury, Ohio, USA
Address: Hitachi Astemo Americas, Inc., 2700 Showa Drive, Sunbury, OH 43074, USA
Serves as a key hub for Hitachi Astemo's chassis systems business in North America, leveraging Showa's established presence, customer relationships, and technical expertise in the region.
Chonburi, Thailand
Address: Hitachi Astemo (Thailand) Co., Ltd., Amata City Chonburi Industrial Estate, 700/28 Moo 1, Bangna-Trad Rd. KM.57, Klong Tamru, Muang, Chonburi 20000, Thailand (Representative address for Showa operations)
Key production base for Hitachi Astemo in the ASEAN region, capitalizing on Showa's long-standing manufacturing operations, skilled workforce, and supply chain network in Thailand.
Barcelona, Spain
Address: Hitachi Astemo Europe GmbH, (Showa operations historically in Martorelles), Spain. Example: Ctra. de Vic, km 13,5, 08107 Martorelles, Barcelona, Spain
Supports Hitachi Astemo's European customer base with localized production and engineering services for chassis components, building on Showa's historical footprint in the region.
Buying Intent Signals for Showa Corporation
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Showa Corporation? Meet the Executive Team
As of April 2025, Showa Corporation' leadership includes:
Who's Investing in Showa Corporation?
Showa Corporation has been backed by several prominent investors over the years, including:
What Leadership Changes Has Showa Corporation Seen Recently?
Showa Corporation was integrated into Hitachi Astemo in 2021. As such, distinct 'Showa Corporation' executive movements are not applicable in the last 12 months. Leadership changes occur within the broader Hitachi Astemo structure. Information on Hitachi Astemo executive changes is periodically released by the company.
What Technology (Tech Stack) Is Used byShowa Corporation?
Discover the tools Showa Corporation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Showa Corporation Email Formats and Examples
As Showa Corporation is now part of Hitachi Astemo, email formats likely follow Hitachi Astemo's conventions, which are typical for large Japanese multinational corporations. Common formats often include [firstname].[lastname] or [firstinitial].[lastname] @ [companydomain].com.
[firstname].[lastname]@hitachiastemo.com
Format
taro.suzuki@hitachiastemo.com
Example
80%
Success rate
What's the Latest News About Showa Corporation?
hitachiastemo.com • November 2, 2023
Hitachi Astemo to Showcase Advanced Technologies for Motorcycles at EICMA 2023, Including Showa Brand Suspensions
Hitachi Astemo announced its participation in EICMA 2023 (Milan Motorcycle Show), where it will exhibit a range of advanced technologies. This includes Showa brand intelligent suspension systems and Nissin brand brake systems, highlighting contributions to motorcycle performance, comfort, and safety....more
automotiveworld.com (reporting Hitachi Astemo news) • May 9, 2024
Hitachi Astemo Americas’ new electric motor wins 2024 Automotive News PACE Award
Hitachi Astemo Americas, Inc. received a 2024 Automotive News PACE Award for its new high-output, compact electric motor. This innovation in EV powertrain technology is complemented by Hitachi Astemo's expertise in chassis and suspension systems, areas where Showa's legacy contributes significantly to overall vehicle performance and integration....more
hitachiastemo.com • October 26, 2023
Hitachi Astemo Develops Prototype of Advanced Rider Assistance Technology for Enhanced Motorcycle Safety and Comfort
Hitachi Astemo announced the development of a prototype for advanced rider assistance technology for motorcycles. This system integrates various sensing and control technologies, where responsive and precise chassis components, including suspension systems (a Showa specialty), play a crucial role in maintaining vehicle stability and control during automated interventions....more
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