What Does Showa Corporation Do?

Total employees13880
HeadquartersGyoda
Founded1938

Showa Corporation was a globally recognized Japanese manufacturer specializing in high-performance shock absorbers, suspension systems, steering systems, and other critical components for automobiles, motorcycles, and power products. Founded in 1938, Showa built a strong reputation for quality and innovation, supplying major Original Equipment Manufacturers (OEMs) worldwide. In January 2021, Showa Corporation merged with Keihin Corporation, Nissin Kogyo Co., Ltd., and Hitachi Automotive Systems, Ltd. to form Hitachi Astemo, Ltd. This integration aimed to create a new global mega-supplier in the automotive and motorcycle industry, combining the strengths of each company in powertrain, chassis, and safety systems. While the Showa brand and its technologies continue within Hitachi Astemo, Showa Corporation as an independent entity ceased operations upon this merger. Its legacy in advanced component manufacturing continues to influence the industry.

Where Is Showa Corporation's Headquarters?

Showa Corporation officeShowa Corporation officeShowa Corporation officeShowa Corporation office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the central hub for Showa's global operations, including corporate management, research and development, strategic planning, and oversight of its automotive and motorcycle components business.

Notable Features:

The Gyoda facility was known for its advanced manufacturing capabilities and R&D centers focused on suspension, steering, and hydraulic technologies. It often included proving grounds and testing facilities.

Work Culture:

As a prominent Japanese manufacturing company, Showa's culture likely emphasized 'Monozukuri' (craftsmanship and quality manufacturing), continuous improvement ('Kaizen'), precision engineering, and long-term employee development, with a strong focus on teamwork and customer satisfaction.

HQ Significance:

The Gyoda headquarters was pivotal as the administrative and innovation core of Showa, driving the development of technologies that supplied major global automotive and motorcycle brands for over 80 years, significantly contributing to vehicle performance and safety.

Values Reflected in HQ: The headquarters likely reflected values of precision engineering, manufacturing excellence, innovation in vehicle dynamics, a deep commitment to quality, and strong partnerships with global OEMs.

Location:

Prior to its merger into Hitachi Astemo, Showa Corporation maintained an extensive global footprint with numerous manufacturing plants, R&D centers, and sales offices. Key regions included Asia (Japan, Thailand, Indonesia, India, China, Vietnam), North America (USA, Canada, Mexico), South America (Brazil), and Europe (e.g., UK, Spain, Germany, Italy). These facilities were dedicated to designing, manufacturing, and supplying high-quality shock absorbers, power steering systems, drive train components, and other critical parts, supporting the global operations of major automotive and motorcycle OEMs with localized production and technical support.

Street Address:

1 Chome-14-1 Fujiwara

City:

Gyoda

State/Province:

Saitama Prefecture

Country:

Japan

Where Else Does Showa Corporation Operate Around the World?

Sunbury, Ohio, USA

Address: 707 W. Cherry St., Sunbury, OH 43074, USA (Example of a key US facility)

To cater directly to North American OEM clients like Honda and Harley-Davidson, manage regional sales, provide localized engineering support, and ensure just-in-time delivery.

Ayutthaya, Thailand

Address: Rojana Industrial Park, Ayutthaya, Thailand (Example of a key Asian facility)

To supply components to Japanese and international automotive/motorcycle manufacturers operating in the ASEAN region and for export, leveraging regional manufacturing advantages.

Barcelona, Spain

Address: Showa Autoparts Spain, S.A.U., Martorelles, Barcelona, Spain (Example of a key European facility)

To serve European automotive manufacturers, providing localized production, R&D support, and adaptation of products for the European market requirements.

Buying Intent Signals for Showa Corporation

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Showa Corporation? Meet the Executive Team

As of April 2025, Showa Corporation' leadership includes:

Nobuyuki Sugiyama - Former President and Chief Executive Officer (Representative Director)
Katsuaki Tamura - Former Director, Senior Managing Executive Officer
Takashi Eto - Former Director, Managing Executive Officer

Who's Investing in Showa Corporation?

Showa Corporation has been backed by several prominent investors over the years, including:

Honda Motor Co., Ltd.
The Master Trust Bank of Japan, Ltd. (Trust Account)
Custody Bank of Japan, Ltd. (Trust Account)
Nippon Life Insurance Company

What Leadership Changes Has Showa Corporation Seen Recently?

Hire0
Exits0

Showa Corporation merged into Hitachi Astemo in January 2021 and ceased to operate as an independent entity. Consequently, there have been no executive new hires or exits specifically for 'Showa Corporation' within the last 12 months. All leadership roles and changes are now part of Hitachi Astemo's structure.

What Technology (Tech Stack) Is Used byShowa Corporation?

Discover the tools Showa Corporation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Showa Corporation Email Formats and Examples

Prior to its merger with Hitachi Astemo, Showa Corporation likely used standard corporate email formats. These formats are no longer active for 'Showa Corporation'. Employees are now part of Hitachi Astemo's communication systems. The examples below are speculative, based on common Japanese corporate structures for the historical Showa Corporation:

Common formats might have included [first_initial][last]@[domain] (e.g., jdoe@showa.co.jp) or [first].[last]@[domain] (e.g., john.doe@showa.co.jp). The primary domain was likely `showa.co.jp` or `showa1.com`.

Format

tyamada@showa.co.jp

Example

0 (This email format is historical and domains are likely inactive or redirected to Hitachi Astemo; emails sent to such addresses will not be delivered to former Showa personnel.)%

Success rate

What's the Latest News About Showa Corporation?

Hitachi Astemo Official WebsiteNovember 2, 2023

Hitachi Astemo Highlights Showa Brand Suspension Systems at EICMA 2023

Hitachi Astemo announced its participation in EICMA 2023 (Milan Motorcycle Show), where it showcased a wide portfolio of products and technologies for motorcycles. This included advanced suspension systems under the renowned Showa brand, demonstrating the continued innovation and market presence of Showa's legacy technologies within Hitachi Astemo....more

Hitachi Astemo Americas / PR NewswireOctober 26, 2022

Hitachi Astemo Americas Launches New SHOWA G²as Series Rear Cushion for Harley-Davidson Touring Models

Hitachi Astemo Americas, Inc. introduced its new SHOWA G²as (Groove² Gas) Series aftermarket rear cushion units, specifically designed for Harley-Davidson Touring models from 2014 onwards. This launch highlighted the continued use and development of the Showa brand for high-performance motorcycle components in the aftermarket segment....more

Nikkei Asia / Hitachi Astemo News ReleaseJanuary 5, 2021

Hitachi Astemo Commences Business Operations Following Merger of Hitachi Automotive Systems, Keihin, Showa and Nissin Kogyo

Hitachi Astemo, Ltd. officially began operations, following the successful business integration of Hitachi Automotive Systems, Ltd., Keihin Corporation, Showa Corporation, and Nissin Kogyo Co., Ltd. This marked the formal end of Showa Corporation as an independent entity and its incorporation into the new global mega-supplier....more

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