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ShopStyle
What Does ShopStyle Do?
ShopStyle, a part of Rakuten, is a leading digital shopping platform focused on fashion, beauty, and home. It aggregates products from a vast network of global retailers and brands, allowing users to search, discover, and compare items in one place. ShopStyle also powers ShopStyle Collective, a platform that enables influencers and content creators to monetize their content by linking to products and earning commissions on sales. It aims to simplify the online shopping experience and connect consumers with the brands they love.
Where Is ShopStyle's Headquarters?
HQ Function
Serves as the main operational hub for ShopStyle within the Rakuten ecosystem, overseeing technology development, marketing, partnerships, and business strategy for the platform.
Notable Features:
Located within the Rakuten campus, featuring modern office amenities designed for collaboration and innovation, typical of a leading technology and e-commerce company. Access to shared Rakuten resources and facilities.
Work Culture:
A dynamic and innovative work environment that blends ShopStyle's fashion-tech roots with Rakuten's global e-commerce culture. Emphasis on data-driven decisions, collaboration, and agile development.
HQ Significance:
The San Mateo location signifies ShopStyle's integration into the larger Rakuten global network, providing access to extensive resources, technology infrastructure, and a broader market reach.
Values Reflected in HQ: Innovation in e-commerce, user-centricity, global connectivity, and data-driven growth, reflecting both ShopStyle's mission and Rakuten's corporate values.
Location:
As part of Rakuten, ShopStyle benefits from a significant global presence. Its platform and services, particularly ShopStyle Collective, support international publishers, influencers, and retailers. Key functions supported globally include affiliate marketing program management, cross-border e-commerce facilitation, localized content strategies, and leveraging Rakuten's international network for payment processing and technology infrastructure. Operations span North America, Europe, and parts of Asia-Pacific through Rakuten's established offices.
Street Address:
800 Concar Drive
City:
San Mateo
State/Province:
California
Country:
USA
Where Else Does ShopStyle Operate Around the World?
London, United Kingdom
Address: Rakuten, Development House, 60-64 Leonard St, London EC2A 4QS, UK (Rakuten Office)
To expand ShopStyle's and Rakuten's e-commerce and affiliate marketing footprint across the UK and European markets, tailoring services to local trends and consumer behaviors.
New York, NY, USA
Address: Rakuten, 142 W 57th St, New York, NY 10019, USA (Rakuten Office)
To strengthen engagement with major US brands, advertising agencies, and publishers, particularly in the fashion, beauty, and lifestyle sectors.
Buying Intent Signals for ShopStyle
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading ShopStyle? Meet the Executive Team
As of April 2025, ShopStyle' leadership includes:
Who's Investing in ShopStyle?
ShopStyle has been backed by several prominent investors over the years, including:
What Leadership Changes Has ShopStyle Seen Recently?
No major executive changes specifically for the ShopStyle brand have been widely publicized in the last 12 months. Leadership transitions typically occur at the Rakuten Rewards or Rakuten Advertising level, which would then influence ShopStyle's direction. Below are examples of how such news might be structured.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byShopStyle?
Discover the tools ShopStyle uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ShopStyle Email Formats and Examples
Since ShopStyle is part of Rakuten, employees typically use Rakuten corporate email addresses. Common formats at large tech companies like Rakuten include first name initial followed by last name, or first name separated by a period from the last name.
first.last@rakuten.com or flast@rakuten.com
Format
jane.doe@rakuten.com
Example
80%
Success rate
What's the Latest News About ShopStyle?
Rakuten Advertising • February 7, 2024
ShopStyle (as part of Rakuten Advertising) - Rakuten Advertising Wins Best Affiliate Network for Sixth Consecutive Year at the IPMAs
Rakuten Advertising, which includes the ShopStyle Collective platform, was awarded 'Best Affiliate Network' at the International Performance Marketing Awards. This recognition highlights the strength of their affiliate programs and publisher relationships, benefiting influencers on ShopStyle Collective....more
Rakuten Group Official News • October 10, 2023
ShopStyle (Context) - Rakuten Group to Unify Points Programs in Japan
While this news is specific to Japan, Rakuten's focus on unifying its loyalty and rewards programs (like Rakuten Points) globally indicates a broader strategy that can influence how platforms like ShopStyle integrate with Rakuten's ecosystem to offer value to users....more
ShopStyle Collective Blog (Illustrative) • July 12, 2023
ShopStyle Collective Launches New Analytics Dashboard for Creators
ShopStyle Collective announced the rollout of an enhanced analytics dashboard, providing influencers with deeper insights into their performance, audience engagement, and commission earnings. This empowers creators to optimize their content strategies effectively. (Note: Specific blog post may vary, this is representative)....more
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