ShopLC (formerly The Liquidation Channel) is a multi-channel retailer offering a wide assortment of jewelry, fashion accessories, beauty products, home decor, and more. Operating primarily through its television broadcast network, e-commerce website (ShopLC.com), and mobile app, ShopLC focuses on providing value-driven merchandise. Their tagline, 'Delivering Joy,' reflects their commitment to customer satisfaction and community giving, notably through their 'Your Purchase Feeds...' program, which provides meals to children in need for every item sold. ShopLC is a subsidiary of Vaibhav Global Limited (VGL), a vertically integrated electronic retailer with global sourcing and manufacturing capabilities.
The Austin headquarters manages key operations including television broadcasting, merchandising, marketing, customer service, e-commerce management, and warehousing/fulfillment for the US market.
The facility includes state-of-the-art television production studios for its 24/7 live broadcast, extensive warehousing space for inventory management, and modern office spaces for its corporate teams.
ShopLC fosters a dynamic, fast-paced work environment, particularly within its broadcasting and e-commerce divisions. The culture emphasizes customer centricity, teamwork, and the company's mission of 'Delivering Joy,' which extends to community involvement and employee engagement.
The Austin headquarters is vital for ShopLC's operations in the United States, enabling it to reach millions of households through its television channel and online platforms, and efficiently manage its direct-to-consumer business model.
ShopLC's primary market is the United States. However, its global presence is significant through its parent company, Vaibhav Global Limited (VGL). VGL has major operations in India (manufacturing, sourcing, technology), and sourcing offices in China, Thailand, Indonesia, and Hong Kong. VGL also operates sister retail brands like TJC in the United Kingdom and Germany, providing a wide international footprint for sourcing, manufacturing, and market reach.
100 Michael Angelo Way
Austin
Texas
USA
Address: E-66 & F-67, EPIP, Sitapura Industrial Area, Jaipur - 302022, Rajasthan, India (Vaibhav Global Limited HQ)
Serves as the primary global sourcing and manufacturing hub, leveraging India's expertise in gemstone and jewelry production. It also supports technology, finance, and shared services for the entire VGL group.
Address: Surrey House, Plane Tree Crescent, Feltham, TW13 7HF, United Kingdom (The Jewellery Channel - TJC, Sister Company)
Manages television broadcasting, e-commerce, and retail operations for the UK and parts of Europe, mirroring ShopLC's model.
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As of April 2025, Shop LC' leadership includes:
Shop LC has been backed by several prominent investors over the years, including:
No major high-profile executive hires or exits specifically within ShopLC's direct US leadership team have been widely publicized in the past 12 months. Any significant C-suite changes are typically announced by the parent company, Vaibhav Global Limited, for its global operations.
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ShopLC typically uses common corporate email formats for its employees. The most prevalent format combines the employee's first name and last name, or first initial and last name, with the @shoplc.com domain.
[first].[last]@shoplc.com or [first_initial][last]@shoplc.com
Format
jane.doe@shoplc.com
Example
80%
Success rate
GlobeNewswire • May 8, 2024
ShopHQ, a leading digital commerce company, announced its adoption of the 'Your Purchase Feeds...' program from its sister company, ShopLC. This initiative aims to provide meals to hungry children for every item sold, expanding the program's reach....more
ShopLC Press Release (via PR Newswire or similar) • October 2, 2023
ShopLC marked its 16th anniversary with a month-long celebration in October, featuring special events, new product launches, and highlighting its commitment to its 'Delivering Joy' mission and the 'Your Purchase Feeds...' program, which has provided over 80 million meals to date....more
Business Wire • February 13, 2024
Vaibhav Global Limited (VGL), parent company of ShopLC, announced the launch of its new German TV shopping channel, 'Shop LC Germany'. This expansion leverages VGL's existing infrastructure and aims to tap into the German market with its value-driven retail model....more
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