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ShopCanal is a B2B e-commerce platform that allows online brands, creators, and publishers to easily sell each other's products directly on their own websites. It operates on a 'distributed commerce' model, empowering businesses to expand their product assortments without inventory risks, create curated marketplaces, and tap into new customer audiences. ShopCanal provides the infrastructure for product sourcing, inventory syncing, and order fulfillment within a trusted network, aiming to make any online store a potential multi-brand retailer and collaborative commerce hub.
The New York headquarters serves as the primary center for leadership, strategic planning, product development, engineering, marketing, sales, and overall business operations.
Likely a modern, open-plan office space designed to foster collaboration and innovation, characteristic of technology startups in urban centers. Specific architectural details are not publicized.
ShopCanal's work culture is expected to be dynamic, fast-paced, and mission-driven, with a strong emphasis on innovation in e-commerce, collaboration among team members, and building a strong network for its clients. As a growth-stage startup, it likely encourages agility and a results-oriented mindset.
Being located in New York City provides ShopCanal with direct access to a rich ecosystem of e-commerce businesses, retail brands, media companies, tech talent, and investment opportunities, crucial for its growth and industry partnerships.
While ShopCanal is headquartered in the US with offices in New York and San Francisco, its platform is designed for e-commerce businesses that may operate and serve customers globally. It enables brands from different regions to connect and sell products across borders. Key functions supported for its international user base include platform access, partner discovery, product curation tools, and customer support for its network members.
Not publicly disclosed
New York
New York
USA
Address: Not publicly disclosed
To leverage the dense concentration of technology companies, venture capital, and e-commerce innovation in the San Francisco Bay Area, fostering strategic relationships and accessing a specialized talent pool.
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As of April 2025, Canal' leadership includes:
Canal has been backed by several prominent investors over the years, including:
No major C-suite executive new hires or exits have been publicly announced for ShopCanal in the last 12 months. The founding team continues to lead the company, likely supplemented by strategic hires in key management roles to support ongoing growth and expansion, though these are not always widely publicized.
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ShopCanal likely utilizes common corporate email address formats. Based on standard practices for tech companies of its size, the primary formats are often based on employee names.
[first]@shopcanal.com or [first_initial][last]@shopcanal.com
Format
jane@shopcanal.com or jdoe@shopcanal.com
Example
80%
Success rate
ShopCanal Blog • November 1, 2023
ShopCanal has partnered with TikTok Shop, enabling brands using Canal's platform to seamlessly list and sell their products directly on TikTok. This integration aims to help merchants leverage TikTok's vast user base and engage customers through shoppable video content, enhancing their distributed commerce capabilities....more
Business Wire • March 22, 2022
Canal (ShopCanal) announced it raised $22 million in Series A funding led by an affiliate of Greenoaks, with participation from existing and new investors. The funding is aimed at expanding its team and platform to further enable brands, creators, and publishers to curate and sell products from a network of partners....more
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