What Does Canal Do?

Total employees54
HeadquartersNew York
Founded2021

ShopCanal is a B2B e-commerce platform that allows online brands, creators, and publishers to easily sell each other's products directly on their own websites. It operates on a 'distributed commerce' model, empowering businesses to expand their product assortments without inventory risks, create curated marketplaces, and tap into new customer audiences. ShopCanal provides the infrastructure for product sourcing, inventory syncing, and order fulfillment within a trusted network, aiming to make any online store a potential multi-brand retailer and collaborative commerce hub.

Where Is Canal's Headquarters?

Canal officeCanal officeCanal officeCanal office
*Images sourced via web search. Rights belong to original owners

HQ Function

The New York headquarters serves as the primary center for leadership, strategic planning, product development, engineering, marketing, sales, and overall business operations.

Notable Features:

Likely a modern, open-plan office space designed to foster collaboration and innovation, characteristic of technology startups in urban centers. Specific architectural details are not publicized.

Work Culture:

ShopCanal's work culture is expected to be dynamic, fast-paced, and mission-driven, with a strong emphasis on innovation in e-commerce, collaboration among team members, and building a strong network for its clients. As a growth-stage startup, it likely encourages agility and a results-oriented mindset.

HQ Significance:

Being located in New York City provides ShopCanal with direct access to a rich ecosystem of e-commerce businesses, retail brands, media companies, tech talent, and investment opportunities, crucial for its growth and industry partnerships.

Values Reflected in HQ: The headquarters' likely environment reflects values such as innovation, connectivity, collaboration, and a commitment to empowering the future of e-commerce.

Location:

While ShopCanal is headquartered in the US with offices in New York and San Francisco, its platform is designed for e-commerce businesses that may operate and serve customers globally. It enables brands from different regions to connect and sell products across borders. Key functions supported for its international user base include platform access, partner discovery, product curation tools, and customer support for its network members.

Street Address:

Not publicly disclosed

City:

New York

State/Province:

New York

Country:

USA

Where Else Does Canal Operate Around the World?

San Francisco, California/USA

Address: Not publicly disclosed

To leverage the dense concentration of technology companies, venture capital, and e-commerce innovation in the San Francisco Bay Area, fostering strategic relationships and accessing a specialized talent pool.

Buying Intent Signals for Canal

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Canal? Meet the Executive Team

As of April 2025, Canal' leadership includes:

Russell Cl Root - Co-Founder & CEO
Bennett Carroccio - Co-Founder
Davis Snedeker - Co-Founder & CTO

Who's Investing in Canal?

Canal has been backed by several prominent investors over the years, including:

Greenoaks
Forerunner Ventures
A* Capital
Commerce Ventures
G9 Ventures
Offline Ventures
Coefficient Capital
Shrug Capital

What Leadership Changes Has Canal Seen Recently?

Hire0
Exits0

No major C-suite executive new hires or exits have been publicly announced for ShopCanal in the last 12 months. The founding team continues to lead the company, likely supplemented by strategic hires in key management roles to support ongoing growth and expansion, though these are not always widely publicized.

What Technology (Tech Stack) Is Used byCanal?

Discover the tools Canal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Canal Email Formats and Examples

ShopCanal likely utilizes common corporate email address formats. Based on standard practices for tech companies of its size, the primary formats are often based on employee names.

[first]@shopcanal.com or [first_initial][last]@shopcanal.com

Format

jane@shopcanal.com or jdoe@shopcanal.com

Example

80%

Success rate

What's the Latest News About Canal?

ShopCanal Blog • November 1, 2023

ShopCanal Announces Integration with TikTok Shop to Help Merchants Expand Their Reach

ShopCanal has partnered with TikTok Shop, enabling brands using Canal's platform to seamlessly list and sell their products directly on TikTok. This integration aims to help merchants leverage TikTok's vast user base and engage customers through shoppable video content, enhancing their distributed commerce capabilities....more

Business Wire • March 22, 2022

ShopCanal (Canal) Raises $22 Million Series A to Fuel the Future of Curated Commerce

Canal (ShopCanal) announced it raised $22 million in Series A funding led by an affiliate of Greenoaks, with participation from existing and new investors. The funding is aimed at expanding its team and platform to further enable brands, creators, and publishers to curate and sell products from a network of partners....more

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