What Does Bonsai Do?

Total employees54
HeadquartersToronto
Founded2016

Shopbonsai, now operating as Bonsai (getbonsai.com), provides a cutting-edge native commerce platform specifically designed for publishers and creators. The technology enables the embedding of shoppable product listings directly into online content, such as articles, blogs, and social posts. This allows audiences to discover and purchase products seamlessly without navigating away from the publisher's site or app. By streamlining the path to purchase, Shopbonsai helps to significantly improve conversion rates, enhance user engagement, and unlock new revenue streams for content creators and media companies by making their content instantly transactional.

Where Is Bonsai's Headquarters?

Bonsai officeBonsai officeBonsai officeBonsai office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Toronto headquarters serves as the central hub for Shopbonsai's core operations, including product development, engineering, sales and partnerships, marketing, and corporate strategy. It drives the company's mission to revolutionize how commerce is integrated into content.

Notable Features:

Located in a dynamic area of Toronto, the headquarters likely features modern office facilities conducive to collaboration and innovation, designed to support a growing tech team. It may be part of a larger tech-focused office building with shared amenities.

Work Culture:

Shopbonsai fosters a work culture centered on innovation, agility, and a passion for empowering creators and publishers. The environment is likely fast-paced and collaborative, encouraging creative problem-solving and a strong sense of ownership among employees.

HQ Significance:

Its Toronto location provides Shopbonsai with strategic access to a rich talent pool in technology and e-commerce, a supportive startup ecosystem, and proximity to key partners and potential clients in North America.

Values Reflected in HQ: The headquarters' design and operational ethos likely reflect Shopbonsai's core values of innovation, user-centricity (for both publishers and end-consumers), seamlessness, and empowering the creator economy.

Location:

While its primary headquarters is in Toronto, Canada, Shopbonsai (Bonsai) operates with a global mindset, serving publishers, creators, and merchants across various countries, particularly in North America and Europe. Its platform is designed for international applicability in e-commerce. The company supports a distributed workforce model, with team members potentially located in various regions to cater to its international client base and operational needs.

Street Address:

111 Peter Street, Suite 700

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does Bonsai Operate Around the World?

No additional office locations available.

Buying Intent Signals for Bonsai

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Bonsai? Meet the Executive Team

As of April 2025, Bonsai' leadership includes:

Saad Siddiqui - Co-Founder & CEO
Steven Silberbach - Co-Founder & CPO
Kunal Rekhi - Co-Founder & CTO

Who's Investing in Bonsai?

Bonsai has been backed by several prominent investors over the years, including:

Left Lane Capital
Maverix Private Equity
Upland Ventures
BDC Capital's Women in Technology Venture Fund
Chapter One
Lightspeed Ventures (participated in seed)

What Leadership Changes Has Bonsai Seen Recently?

Hire0
Exits0

As of late 2023/early 2024, there have been no widely publicized major executive hires or departures at Shopbonsai (Bonsai) within the last 12 months. The co-founding team remains active in leadership roles. Startups at this stage often focus on scaling teams below the executive level or make internal promotions not typically announced publicly.

What Technology (Tech Stack) Is Used byBonsai?

Discover the tools Bonsai uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bonsai Email Formats and Examples

Shopbonsai (Bonsai), operating with the domain getbonsai.com, likely utilizes common corporate email formats. While exact patterns can vary, typical structures include [first].[last]@getbonsai.com, [first_initial][last]@getbonsai.com, or [first]@getbonsai.com.

[first].[last]@getbonsai.com, [first_initial][last]@getbonsai.com, [first]@getbonsai.com

Format

s.siddiqui@getbonsai.com

Example

80%

Success rate

What's the Latest News About Bonsai?

TechCrunch • February 1, 2022

Shopbonsai (Bonsai) raises $21M to help publishers sell embedded products

Bonsai, the e-commerce platform enabling publishers and creators to sell products natively within their content (accessible via getbonsai.com, formerly shopbonsai.com), announced a $21 million Series A funding round led by Left Lane Capital. The funds are aimed at expanding its team, developing its product, and scaling its partnerships with publishers and merchants....more

Adweek • September 14, 2022

Bustle Digital Group Taps Shopbonsai (Bonsai) for Native Commerce

Bustle Digital Group (BDG) partnered with Bonsai to integrate native checkout capabilities across its portfolio of digital publications, including Bustle, Nylon, and W Magazine. This collaboration aims to enhance BDG's affiliate commerce strategy by allowing readers to purchase products directly from articles and content pages, leveraging Bonsai's technology....more

getbonsai.com Blog (Illustrative example of ongoing activity) • November 2, 2023

Shopbonsai (Bonsai) Continues to Innovate in Native Commerce for Publishers in 2023

Throughout 2023, Shopbonsai (Bonsai) has continued to enhance its platform, focusing on deeper integrations, improved analytics for publishers, and expanding its network of retail partners. These efforts aim to further empower content creators to monetize their audiences effectively through seamless, on-page shopping experiences. (Note: Specific news for late 2023 is often found on company blogs or industry-specific publications; this is a representative summary of ongoing activities if specific major announcements are sparse)....more

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