ShopBack is a leading rewards and discovery platform, enabling smarter shopping decisions for users across the Asia-Pacific region and beyond. It provides cashback, deals, and product discovery from a vast network of e-commerce merchants, helping consumers save money and businesses acquire customers. Founded in 2014, ShopBack aims to create a world of Smarter Shoppers by making shopping more rewarding and convenient.
Serves as the central hub for ShopBack's global operations, strategic planning, product development, engineering, and corporate functions.
Modern office space designed to foster collaboration and innovation, featuring open-plan layouts, meeting rooms, and recreational areas typical of a dynamic tech company.
Known for a dynamic, fast-paced, and data-driven work environment. ShopBack emphasizes values like 'Never Settle,' ownership, learning, and customer-centricity, fostering a culture of innovation and teamwork.
The Singapore HQ is pivotal for ShopBack's expansion and operations across the Asia-Pacific region and into new markets, leveraging the city-state's strong talent pool, robust infrastructure, and pro-business environment.
ShopBack has a significant global presence, primarily concentrated in the Asia-Pacific region with established operations in Singapore, Malaysia, Indonesia, the Philippines, Taiwan, Thailand, Australia, Vietnam, and South Korea. The company has also expanded into Europe, starting with Germany. Globally, ShopBack supports functions such as localized e-commerce partnerships, market-specific customer acquisition and retention campaigns, regional technology adaptation, and customer service, all coordinated with its central product and engineering teams.
65 Pasir Panjang Road
Singapore
Singapore
Singapore
Address: Level 5, 100 Chalmers Street, Surry Hills, NSW 2010, Australia
To expand ShopBack's footprint in the Australian market, drive user acquisition and retention, and build strong relationships with local retail partners to offer compelling cashback deals.
Address: Level 27, Mercu Summer Suites, No. 8, Jalan Cendana, Off Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia
To strengthen ShopBack's position as a leading cashback platform in Malaysia, cater to the specific needs of Malaysian shoppers, and drive growth in one of its key Southeast Asian markets.
Address: 12F-2, No. 168, Section 4, Zhongxiao East Road, Da’an District, Taipei City, Taiwan 106
To capture market share and drive user engagement in Taiwan by offering relevant cashback opportunities and adapting the platform to local shopping preferences and trends.
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As of April 2025, ShopBack' leadership includes:
ShopBack has been backed by several prominent investors over the years, including:
Over the past year (June 2023 - June 2024), ShopBack has made key leadership appointments to bolster its regional management and strategic initiatives, alongside some notable executive departures as the company adapts to evolving market dynamics.
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ShopBack primarily utilizes the email format [first]@shopback.com for its employees, particularly for leadership and early employees. Other common formats like [first].[last]@shopback.com or [first_initial][last]@shopback.com may also be in use across different departments or regions within the organization. The specific format can vary.
[first]@shopback.com
Format
henry@shopback.com
Example
75%
Success rate
TechCrunch • March 19, 2024
Singapore-based rewards platform ShopBack announced it is laying off 195 employees, representing 24% of its total headcount. The company will also be sunsetting its 'buy now, pay later' (BNPL) product, ShopBack PayLater, as part of a move to streamline operations and focus on its core cashback offerings amid challenging market conditions and a push towards profitability....more
Marketing-Interactive • August 1, 2023
ShopBack appointed Pravin Kumar as the new general manager for ShopBack Malaysia and San San Lee as the general manager for ShopBack Singapore. These appointments are aimed at strengthening leadership in key markets for the company....more
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