What Does ShoeDazzle Do?

Total employees37
HeadquartersEl Segundo
FoundedN/A

ShoeDazzle is an online personal styling and fashion subscription service focused on women's shoes, handbags, and apparel. Launched in 2009, it utilizes a personalized quiz to understand members' style preferences, offering a curated showroom of items each month. Members can choose to purchase, skip the month, or cancel their VIP membership. ShoeDazzle aims to make fashion accessible and fun, with a strong emphasis on trendy and affordable styles. It is currently a brand under Fabletics, Inc.

Where Is ShoeDazzle's Headquarters?

ShoeDazzle officeShoeDazzle officeShoeDazzle officeShoeDazzle office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters houses key departments for Fabletics, Inc.'s brands, including ShoeDazzle, such as executive leadership, marketing, design, technology, merchandising, operations, and customer experience.

Notable Features:

Modern campus with amenities supporting a creative and tech-focused workforce, including collaborative workspaces, design studios, and potentially on-site cafes or fitness facilities typical of large California tech/fashion companies.

Work Culture:

A dynamic, fast-paced, and innovative environment. The culture at the parent company, Fabletics, Inc., emphasizes collaboration, data-driven decision-making, and a passion for fashion and customer satisfaction. Employees often describe it as energetic and trend-focused.

HQ Significance:

Serves as the central command for strategic planning, brand management for ShoeDazzle and other Fabletics, Inc. brands, technological development of the e-commerce platform, and global operational oversight.

Values Reflected in HQ: Innovation in e-commerce, customer-centricity, data-driven personalization, and a commitment to accessible fashion are reflected in the operational hub.

Location:

ShoeDazzle primarily markets to customers in the United States and Canada. Its global operations, including e-commerce platform management, digital marketing, supply chain logistics, and customer support, are integrated within the broader infrastructure of its parent company, Fabletics, Inc., which supports its brand portfolio's international activities.

Street Address:

800 Apollo Street

City:

El Segundo

State/Province:

CA

Country:

USA

Where Else Does ShoeDazzle Operate Around the World?

Louisville, Kentucky, USA

Address: Specific street address managed by parent company Fabletics, Inc. Key operations are in Louisville.

To ensure efficient order processing, inventory management, and timely delivery for customers in the United States and Canada.

Kerkrade, Netherlands

Address: Specific street address managed by parent company Fabletics, Inc. Key European operations are in Kerkrade.

To manage inventory, process orders, and facilitate distribution for European customers of Fabletics, Inc. brands, potentially including any European presence of ShoeDazzle.

Buying Intent Signals for ShoeDazzle

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ShoeDazzle? Meet the Executive Team

As of April 2025, ShoeDazzle' leadership includes:

Adam Goldenberg - Co-CEO & Co-Founder, Fabletics, Inc. (Parent Company of ShoeDazzle)
Don Ressler - Co-CEO & Co-Founder, Fabletics, Inc. (Parent Company of ShoeDazzle)
Laura Joukovski - President & Chief Media Officer, Fabletics, Inc. (Overseeing brands including ShoeDazzle)

Who's Investing in ShoeDazzle?

ShoeDazzle has been backed by several prominent investors over the years, including:

Matrix Partners
Technology Crossover Ventures (TCV)
Rho Ventures
Intelligent Beauty (Initial Incubator/Backer of JustFab, which acquired ShoeDazzle)

What Leadership Changes Has ShoeDazzle Seen Recently?

Hire1
Exits0

Recent executive activities primarily revolve around the parent company, Fabletics, Inc. (formerly TechStyle Fashion Group), including its strategic rebranding and leadership appointments to strengthen operations across its brand portfolio, which includes ShoeDazzle.

New Appointments:

Anton Von Rueden, Anton Von Rueden was appointed Chief Operating Officer for Fabletics, a key brand within the parent company Fabletics, Inc.

What Technology (Tech Stack) Is Used byShoeDazzle?

Discover the tools ShoeDazzle uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ShoeDazzle Email Formats and Examples

ShoeDazzle, as part of Fabletics, Inc. (formerly TechStyle Fashion Group), likely utilizes email formats common within its parent organization for corporate communications. Customer service emails may use the @shoedazzle.com domain, while corporate roles would likely use @fabletics.com.

[first_initial][last_name]@fabletics.com or [first_initial][last_name]@shoedazzle.com

Format

jsmith@shoedazzle.com

Example

75%

Success rate

What's the Latest News About ShoeDazzle?

Various Business News Outlets • January 10, 2024

ShoeDazzle Continues to Innovate Under New Fabletics, Inc. Banner

Following the rebranding of its parent company from TechStyle Fashion Group to Fabletics, Inc., ShoeDazzle is poised to continue its mission of delivering personalized fashion. The strategic shift aims to leverage the strength of the Fabletics brand while supporting the unique identity and customer base of ShoeDazzle, focusing on data-driven merchandising and member experiences....more

FashionUnited (Illustrative) • March 15, 2024

ShoeDazzle Enhances VIP Membership Benefits to Boost Customer Loyalty

ShoeDazzle announced updates to its VIP membership program, introducing new perks such as exclusive early access to collections, bonus loyalty points, and dedicated customer service lines. The move aims to increase member retention and satisfaction in a competitive online fashion market....more

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