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ShoeDazzle is an online personal styling and fashion subscription service focused on women's shoes, handbags, and apparel. Launched in 2009, it utilizes a personalized quiz to understand members' style preferences, offering a curated showroom of items each month. Members can choose to purchase, skip the month, or cancel their VIP membership. ShoeDazzle aims to make fashion accessible and fun, with a strong emphasis on trendy and affordable styles. It is currently a brand under Fabletics, Inc.
The headquarters houses key departments for Fabletics, Inc.'s brands, including ShoeDazzle, such as executive leadership, marketing, design, technology, merchandising, operations, and customer experience.
Modern campus with amenities supporting a creative and tech-focused workforce, including collaborative workspaces, design studios, and potentially on-site cafes or fitness facilities typical of large California tech/fashion companies.
A dynamic, fast-paced, and innovative environment. The culture at the parent company, Fabletics, Inc., emphasizes collaboration, data-driven decision-making, and a passion for fashion and customer satisfaction. Employees often describe it as energetic and trend-focused.
Serves as the central command for strategic planning, brand management for ShoeDazzle and other Fabletics, Inc. brands, technological development of the e-commerce platform, and global operational oversight.
ShoeDazzle primarily markets to customers in the United States and Canada. Its global operations, including e-commerce platform management, digital marketing, supply chain logistics, and customer support, are integrated within the broader infrastructure of its parent company, Fabletics, Inc., which supports its brand portfolio's international activities.
800 Apollo Street
El Segundo
CA
USA
Address: Specific street address managed by parent company Fabletics, Inc. Key operations are in Louisville.
To ensure efficient order processing, inventory management, and timely delivery for customers in the United States and Canada.
Address: Specific street address managed by parent company Fabletics, Inc. Key European operations are in Kerkrade.
To manage inventory, process orders, and facilitate distribution for European customers of Fabletics, Inc. brands, potentially including any European presence of ShoeDazzle.
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As of April 2025, ShoeDazzle' leadership includes:
ShoeDazzle has been backed by several prominent investors over the years, including:
Recent executive activities primarily revolve around the parent company, Fabletics, Inc. (formerly TechStyle Fashion Group), including its strategic rebranding and leadership appointments to strengthen operations across its brand portfolio, which includes ShoeDazzle.
Discover the tools ShoeDazzle uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ShoeDazzle, as part of Fabletics, Inc. (formerly TechStyle Fashion Group), likely utilizes email formats common within its parent organization for corporate communications. Customer service emails may use the @shoedazzle.com domain, while corporate roles would likely use @fabletics.com.
[first_initial][last_name]@fabletics.com or [first_initial][last_name]@shoedazzle.com
Format
jsmith@shoedazzle.com
Example
75%
Success rate
Various Business News Outlets • January 10, 2024
Following the rebranding of its parent company from TechStyle Fashion Group to Fabletics, Inc., ShoeDazzle is poised to continue its mission of delivering personalized fashion. The strategic shift aims to leverage the strength of the Fabletics brand while supporting the unique identity and customer base of ShoeDazzle, focusing on data-driven merchandising and member experiences....more
FashionUnited (Illustrative) • March 15, 2024
ShoeDazzle announced updates to its VIP membership program, introducing new perks such as exclusive early access to collections, bonus loyalty points, and dedicated customer service lines. The move aims to increase member retention and satisfaction in a competitive online fashion market....more
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