Shockoe Atelier is a Richmond, Virginia-based company specializing in the design and manufacture of premium men's denim and apparel. Founded on the principles of quality craftsmanship and American manufacturing, they produce all their garments in their Shockoe Bottom workshop. They are known for their meticulous attention to detail, use of high-quality materials (often selvedge denim from global mills), and a design philosophy that blends classic American workwear with contemporary fits.
The headquarters functions as a retail showroom, design studio, and the central manufacturing workshop where all Shockoe Atelier garments are cut and sewn.
Located in a century-old building, the space features an open workshop concept, allowing customers to see the jeans and apparel being made. Its presence in the historic Shockoe Bottom district adds to its unique character.
The work culture at Shockoe Atelier is artisanal and detail-oriented, emphasizing craftsmanship, collaboration, and a passion for creating high-quality, durable goods. There's a strong sense of pride in the 'Made in USA' aspect of their products.
The headquarters is central to Shockoe Atelier's identity, embodying their commitment to transparency in production, American manufacturing, and direct engagement with their customers. It's where the brand's vision comes to life.
Shockoe Atelier primarily operates from its Richmond, VA headquarters but serves a global customer base through its e-commerce platform with international shipping. Their reputation for quality American-made denim attracts customers and enthusiasts worldwide, and they occasionally participate in pop-ups or trunk shows in other cities.
13 S 15th St
Richmond
VA
USA
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As of April 2025, Shockoe Atelier' leadership includes:
Shockoe Atelier has been backed by several prominent investors over the years, including:
No major public announcements regarding executive hires or exits at Shockoe Atelier have been identified in the last 12 months. As a founder-led company, the original leadership remains central to its operations.
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While Shockoe Atelier's specific internal email format isn't publicly advertised, common structures for businesses of its size and type often use a direct, personal format. Customer inquiries are typically directed to a general contact email like info@shockoeatelier.com.
firstname@shockoeatelier.com
Format
anthony@shockoeatelier.com
Example
70%
Success rate
The Richmond Experience • January 10, 2023
The Richmond Experience featured Shockoe Atelier, highlighting their dedication to crafting quality menswear in their historic Shockoe Bottom workshop and their connection to Richmond's heritage....more
Axios Richmond • November 3, 2022
Axios Richmond profiled Shockoe Atelier, emphasizing their local manufacturing process and the quality of their denim products, positioning them as a go-to for premium jeans....more
Shockoe Atelier Blog/Journal • Ongoing
Shockoe Atelier regularly updates its company journal with insights into their products, processes, collaborations, and stories related to their brand and community, offering a direct look into their world....more
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