Shock Doctor
Shock Doctor's Overview
Shock Doctor is a globally recognized leader in athletic protection and performance, best known for its innovative mouthguards and a wide range of protective gear. Acquired by United Sports Brands in 2015, Shock Doctor continues to push the boundaries of sports technology, providing athletes with advanced protection in sports like football, hockey, basketball, MMA, and more. The brand is committed to enhancing safety and confidence, allowing athletes to perform at their best.
Where is Shock Doctor's Headquarters?
HQ Function
Serves as the primary operational hub for United Sports Brands, including strategic planning, product development, marketing, sales, and distribution for Shock Doctor and other portfolio brands.
Notable Features:
Modern office facilities designed to foster collaboration and innovation in sports technology, likely including R&D labs and product testing areas specific to sporting goods.
Work Culture:
A dynamic, sports-focused environment emphasizing performance, innovation, and teamwork, reflecting the athletic nature of its products. Emphasis on employee well-being and passion for sports.
HQ Significance:
The Fountain Valley headquarters is significant as it centralizes the strategic direction and operational management for Shock Doctor, enabling its continued leadership in the sports protection market within the United Sports Brands portfolio.
Values Reflected in HQ: Innovation in sports safety, commitment to athlete performance, quality manufacturing, and collaborative product development are values reflected in the operational focus of the headquarters.
Location:
Shock Doctor products are distributed globally, supported by United Sports Brands' international network. Key functions supported globally include sales, marketing, distribution, customer support, and product adaptation for regional markets. The brand leverages strategic partnerships and a multi-channel distribution strategy to reach athletes in numerous countries across North America, Europe, Asia-Pacific, and other regions.
Street Address:
11455 F V Mtwy
City:
Fountain Valley
State/Province:
California
Country:
USA
Shock Doctor's Global Presence
Kontich, Antwerp, Belgium
Address: Satenrozen 1A, 2550 Kontich, Belgium
To cater to the specific needs of the European market, manage regional partnerships, and expand Shock Doctor's brand presence in the EMEA region.
Oakville, Ontario, Canada
Address: 200-1500 Hyde Park Gate, Oakville, ON L6H 0E1, Canada
To serve the Canadian market effectively, ensuring product availability and brand growth for Shock Doctor in the region.
Shinjuku-ku, Tokyo, Japan
Address: KDX Shinjuku 280 Bldg. 7F, 2-8-16 Shinjuku, Shinjuku-ku, Tokyo 160-0022
To expand Shock Doctor's footprint in the key Asian market of Japan, adapting products and strategies to local consumer preferences and sporting cultures.
Buying Intent Signals for Shock Doctor
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Shock Doctor
As of April 2025, Shock Doctor' leadership includes:
Investors of Shock Doctor
Shock Doctor has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most notable recent executive change at United Sports Brands (parent company of Shock Doctor) was the appointment of Michael Magerman as President & CEO in early 2023. This change signifies a new leadership phase for the company.
Departures
New Appointments:
Technology (Tech Stack) used by Shock Doctor
Discover the tools Shock Doctor uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Shock Doctor Email Formats and Examples
Emails for personnel associated with Shock Doctor typically use the United Sports Brands domain (@unitedspobrands.com). Common formats include the first initial followed by the last name, or the full first name separated by a period from the last name.
[first_initial][last_name]@unitedspobrands.com (e.g., jsmith@unitedspobrands.com) and [first_name].[last_name]@unitedspobrands.com (e.g., jane.smith@unitedspobrands.com)
Format
mmagerman@unitedspobrands.com
Example
75%
Success rate
News and media
PR Newswire • February 27, 2024
Shock Doctor and Nathan MacKinnon Team Up to Launch New Signature Collection of Hockey Gear
Shock Doctor announced a partnership with NHL superstar Nathan MacKinnon to release a signature collection of hockey gear, including mouthguards and protective apparel, designed to enhance performance and safety for hockey players....more
PR Newswire • October 24, 2023
Shock Doctor Launches 'Mouthguard Lab': Customized Mouthguards Now Available Direct-to-Consumer
Shock Doctor introduced its 'Mouthguard Lab,' a new direct-to-consumer platform offering athletes the ability to design and purchase customized mouthguards with personalized fit, protection levels, colors, and designs....more
Bregal Partners / PR Newswire • February 1, 2023
United Sports Brands (Parent of Shock Doctor) Appoints Michael Magerman as CEO
United Sports Brands, the parent company of Shock Doctor, announced the appointment of Michael Magerman as its new Chief Executive Officer. Magerman brings over 30 years of experience in building brands in the sporting goods and consumer products space....more
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