What Does Shinola Do?

Total employees385
HeadquartersDetroit
Founded2011

Shinola is an American luxury goods retailer and manufacturer founded in 2011, dedicated to returning manufacturing jobs to America and creating high-quality, handcrafted products. Based in Detroit, Michigan, Shinola is renowned for its watches, leather goods, bicycles, audio equipment, jewelry, and home goods, all emphasizing timeless design and lasting quality. The brand has become a symbol of American craftsmanship and the revitalization of Detroit.

Where Is Shinola's Headquarters?

Shinola officeShinola officeShinola officeShinola office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for design, product development, marketing, corporate operations, and in-house assembly for watches and leather goods.

Notable Features:

Occupies a significant portion of the historic Argonaut Building, featuring state-of-the-art watch and leather factories, design studios, and corporate offices. The building itself is an architectural landmark designed by Albert Kahn.

Work Culture:

Emphasizes craftsmanship, attention to detail, a strong sense of community, and pride in American manufacturing. The environment fosters collaboration and innovation, deeply connected to Detroit's industrial heritage and creative spirit.

HQ Significance:

The HQ symbolizes Shinola's commitment to Detroit's economic revival and the broader 'Made in America' movement. Its location within a creative educational institution underscores a dedication to design and skill development.

Values Reflected in HQ: Commitment to quality, job creation, American manufacturing, community investment, design excellence, and the enduring spirit of Detroit.

Location:

Shinola's primary manufacturing, design, and corporate operations are based in Detroit, USA. While its physical retail presence is predominantly in the United States with numerous stores, the company supports global customers through its e-commerce platform, shipping to many countries. Shinola has also engaged in international markets through select retail partnerships and pop-up experiences, extending its brand reach for sales, marketing, and customer service beyond North America.

Street Address:

485 W. Milwaukee St.

City:

Detroit

State/Province:

MI

Country:

USA

Where Else Does Shinola Operate Around the World?

Ann Arbor, MI/USA

Address: 301 S Main St, Ann Arbor, MI 48104

Serves as an important brand touchpoint in Michigan outside Detroit, offering direct interaction with Shinola's craftsmanship and providing specialized services.

New York, NY/USA

Address: 177 Franklin St, New York, NY 10013 (Tribeca)

Drives brand visibility, sales, and customer engagement in the crucial Northeast market, representing Shinola's luxury positioning to a diverse, global audience.

Buying Intent Signals for Shinola

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Shinola? Meet the Executive Team

As of April 2025, Shinola' leadership includes:

Shannon Washburn - President & CEO
Carolina Clouet - Chief Product Officer
Chris Hull - Chief Financial Officer
Ruthie Underwood - Vice President, Creative Design

Who's Investing in Shinola?

Shinola has been backed by several prominent investors over the years, including:

Bedrock Manufacturing Co.

What Leadership Changes Has Shinola Seen Recently?

Hire0
Exits0

As a privately held company, Shinola does not frequently publicize executive changes. No major executive hires or departures have been widely reported in the last 12 months, suggesting leadership continuity.

What Technology (Tech Stack) Is Used byShinola?

Discover the tools Shinola uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Shinola Email Formats and Examples

Shinola likely utilizes common corporate email formats. The most probable patterns are [first_initial][last]@shinola.com or [first].[last]@shinola.com. For example, an employee named Jane Doe might have an email address like jdoe@shinola.com or jane.doe@shinola.com.

[first_initial][last]@shinola.com or [first].[last]@shinola.com

Format

swashburn@shinola.com (speculative example for CEO Shannon Washburn based on common format)

Example

85%

Success rate

What's the Latest News About Shinola?

Forbes • February 1, 2024

Shinola Hotel In Detroit: Industrial Chic And Genuine Hospitality

Forbes reviewed the Shinola Hotel in Detroit, praising its industrial-chic design, exceptional hospitality, and its contribution to downtown Detroit's revitalization, reflecting the core ethos of the Shinola brand....more

WWD • November 16, 2023

Shinola Unveils Canfield Speedway Lap 05 Automatic Watch

Shinola announced the launch of its new limited-edition Canfield Speedway Lap 05 Automatic watch, a timepiece inspired by American auto racing heritage and meticulously crafted in its Detroit factory....more

Crain's Detroit Business • May 10, 2023

Shinola leans into women's products with new jewelry collection

Shinola is strategically expanding its product lines with a greater emphasis on women's accessories, including the introduction of a new jewelry collection, aiming to broaden its customer appeal and market share....more

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