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Shinola is an American luxury goods retailer and manufacturer founded in 2011, dedicated to returning manufacturing jobs to America and creating high-quality, handcrafted products. Based in Detroit, Michigan, Shinola is renowned for its watches, leather goods, bicycles, audio equipment, jewelry, and home goods, all emphasizing timeless design and lasting quality. The brand has become a symbol of American craftsmanship and the revitalization of Detroit.
Serves as the central hub for design, product development, marketing, corporate operations, and in-house assembly for watches and leather goods.
Occupies a significant portion of the historic Argonaut Building, featuring state-of-the-art watch and leather factories, design studios, and corporate offices. The building itself is an architectural landmark designed by Albert Kahn.
Emphasizes craftsmanship, attention to detail, a strong sense of community, and pride in American manufacturing. The environment fosters collaboration and innovation, deeply connected to Detroit's industrial heritage and creative spirit.
The HQ symbolizes Shinola's commitment to Detroit's economic revival and the broader 'Made in America' movement. Its location within a creative educational institution underscores a dedication to design and skill development.
Shinola's primary manufacturing, design, and corporate operations are based in Detroit, USA. While its physical retail presence is predominantly in the United States with numerous stores, the company supports global customers through its e-commerce platform, shipping to many countries. Shinola has also engaged in international markets through select retail partnerships and pop-up experiences, extending its brand reach for sales, marketing, and customer service beyond North America.
485 W. Milwaukee St.
Detroit
MI
USA
Address: 301 S Main St, Ann Arbor, MI 48104
Serves as an important brand touchpoint in Michigan outside Detroit, offering direct interaction with Shinola's craftsmanship and providing specialized services.
Address: 177 Franklin St, New York, NY 10013 (Tribeca)
Drives brand visibility, sales, and customer engagement in the crucial Northeast market, representing Shinola's luxury positioning to a diverse, global audience.
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As of April 2025, Shinola' leadership includes:
Shinola has been backed by several prominent investors over the years, including:
As a privately held company, Shinola does not frequently publicize executive changes. No major executive hires or departures have been widely reported in the last 12 months, suggesting leadership continuity.
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Shinola likely utilizes common corporate email formats. The most probable patterns are [first_initial][last]@shinola.com or [first].[last]@shinola.com. For example, an employee named Jane Doe might have an email address like jdoe@shinola.com or jane.doe@shinola.com.
[first_initial][last]@shinola.com or [first].[last]@shinola.com
Format
swashburn@shinola.com (speculative example for CEO Shannon Washburn based on common format)
Example
85%
Success rate
Forbes • February 1, 2024
Forbes reviewed the Shinola Hotel in Detroit, praising its industrial-chic design, exceptional hospitality, and its contribution to downtown Detroit's revitalization, reflecting the core ethos of the Shinola brand....more
WWD • November 16, 2023
Shinola announced the launch of its new limited-edition Canfield Speedway Lap 05 Automatic watch, a timepiece inspired by American auto racing heritage and meticulously crafted in its Detroit factory....more
Crain's Detroit Business • May 10, 2023
Shinola is strategically expanding its product lines with a greater emphasis on women's accessories, including the introduction of a new jewelry collection, aiming to broaden its customer appeal and market share....more
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